Organize assets, manage approvals, and track downloads in an AI-powered system built with AI you customize to fit your team's workflow.


Customize your promotional materials repository with the exact steps and views your team needs. Add features as processes evolve—no code needed.






Connect spreadsheets, cloud storage, and brand guidelines with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your business.
Give each team member or partner the right access to your assets. Set up secure logins, user groups, and granular permissions in minutes.
Softr apps are mobile-ready. Turn your repository into a downloadable app in one click so teams can access assets from anywhere.
Softr apps are mobile-ready. Turn your repository into a downloadable app in one click so teams can access assets from anywhere.
Build native automations to handle material approval notifications and data sync automatically whenever new files are uploaded.
Provide separate logins for marketing teams and external partners, and create personalized dashboards for each stakeholder group.
Apply rules for different user groups. Customize who can view, download, or approve materials at the most granular level.
Protect sensitive campaign information. Softr is fully compliant with SOC2 and GDPR regulations to keep files safe.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your promotional materials repository in minutes with AI—no dev time or complex configuration needed.

Add features like approval workflows, download tracking, or version control as your needs grow without a rebuild.

Start with an asset library, then add client portals or brand dashboards—all in one place with no extra seats.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A promotional materials repository is a secure space where your marketing team or external partners can log in to access assets, like brand guidelines, marketing videos, print-ready files, and social media templates. It keeps all your creative assets in one place, so you don't have to rely on back-and-forth emails or messy cloud storage folders. This makes it easier to stay organized and provide a better experience for anyone needing brand-approved content.
Softr is the first AI-native platform for building business software. It makes it easy to build a promotional materials repository that fits the way your creative workflow works. You can describe your needs to the AI Co-Builder to instantly generate your asset database, category pages, and download logic—already connected and secure.
You don't need to code anything. You can start by generating with AI, using a template, or building from scratch. Everything runs on Softr Databases, the native, relational database built into the platform, or you can connect external tools like Airtable, Google Sheets, HubSpot, and more. You have full control to adjust the layout visually, decide which team members see specific campaigns, and brand it to match your company's visual identity. It's quick to get up and running, simple to update, and flexible enough to grow with your asset library.
You can include a wide range of features in your promotional materials repository, depending on what your distribution workflow looks like. A great document management app usually mixes classic functional blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let users query their assets conversationally, or set up Database AI Agents to automatically generate SEO descriptions or meta-tags for uploaded images.
- Vibe Coding Blocks – Build complex, custom UI elements—like a dynamic image gallery with multi-select download—using the AI Code block to "vibe code" exactly what you need.
- Softr Workflows – Build native automations (like an approval notification) that trigger alerts to the creative director whenever a new asset record is updated or a button is clicked.
- User Portals & Logins – Securely manage access so each vendor or regional manager only sees their specific region's marketing materials.
- Forms & Data Collection – Capture requests for new creative assets with custom forms, file uploads, and conditional logic.
- Dashboards & Charts – Visualize your promotional materials repository performance and usage metrics with real-time charts showing the most downloaded assets.
- Lists & Advanced Filtering – Display and manage your library with searchable tables, kanban boards for content production, and detailed asset views.
Everything is built using Softr's drag-and-drop blocks, so you can create these features without writing code. Need something more custom? Use the Vibe Coding block to generate a tailored component with AI.
Vibe coding is all about moving fast and using AI to build exactly what you need. You can "vibe code" a promotional materials repository in Softr by simply describing your requirements to the AI Co-Builder. Softr then generates a production-ready app on top of a stable, secure foundation.
Unlike other tools that just generate raw, fragile code, Softr handles the "boring 80%"—like file authentication, database logic, and folder-level security—natively. This means you get the speed of vibe coding without the "Day Two" headaches of managing raw code. You describe it, Softr builds it, and it’s ready for your marketing team or affiliates instantly.
Yes. You can manage multiple internal departments or external agencies in a single portal. Each user only sees the marketing assets and folders assigned to them, based on their login and role. This is useful for global brands working with multiple local fulfillment partners or separate regional marketing stakeholders.
Yes, you can. You don't need to bring your file metadata from somewhere else to start building with Softr. If you're starting from scratch, you can use Softr Databases, which is built into the platform and integrates perfectly with any promotional materials repository you build.
But if you already have asset records in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those too. You can also use the REST API connector to bring in digital assets from other sources. Either way, you have full control over how your files and categories are structured and displayed.
Softr Databases is the recommended native, relational data source for Softr. It is built explicitly for business apps, offering the highest performance for loading large asset lists, instant automation triggers, and a lightning-fast experience because the data is native to the platform.
If you already have your material lists elsewhere, Softr also connects to 17+ external data sources. You can connect to Airtable, Google Sheets, HubSpot, SmartSuite, BigQuery, and more. You can even integrate multiple data sources into the same app—so your promotional materials repository could pull in asset files from Softr Databases and campaign details from HubSpot at once. Most sources support real-time, two-way sync, so any changes in your app or data source stay in sync automatically.
Yes, Softr gives you full control over how users experience your promotional materials repository. You can customize the layout, navigation, and content to match your brand and creative workflow. Each page or block can be shown or hidden based on who's logged in, so every partner sees only the assets relevant to them.
You can also set up different user roles, such as designer, viewer, or admin—and define exactly what each role can view, download, or edit. For example, partners can see only approved campaign assets, while creative leads can manage all draft files. You can also create personalized views by filtering data based on the logged-in user.
This level of customization is especially useful when you're managing multiple projects, teams, or external agencies in the same app. It helps keep the experience clean, secure, and tailored to each user.
Yes, you can fully white-label your promotional materials repository in Softr. You can use your own logo, brand colors, fonts, and custom domain to make the repository feel like a natural extension of your company's marketing site. You can also remove all Softr branding, so your users and partners only see your company's identity throughout the file discovery experience.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your promotional materials repository. You can adjust colors, fonts, spacing, and page structure to match your brand. You can also choose how each page is laid out, decide which asset categories go where, and set what different users see when they log in.
To display your assets, you can add different types of blocks depending on what you need:
- Table blocks – to show structured data like inventory lists or asset version histories
- List or Card blocks – to highlight visual items like thumbnail galleries of social media ads or posters
- Detail View – to show one resource at a time, including download links and usage rights
- Forms – for uploading new creative submissions
- Charts – to show download trends and analytics
- Calendar blocks – to display campaign launch dates or expiration deadlines
If your marketing requirements change later, it's easy to go back and make updates right in the visual builder.
Softr is built with security in mind. All branding and asset metadata is encrypted in transit (TLS) and at rest, and your apps are hosted on secure, reliable infrastructure. Softr apps also give you full control over who can download sensitive files. You can set up role-based permissions, manage users directly within your data source, set visibility rules, and apply global restrictions to protect proprietary materials across your entire app.
For repositories using Softr Databases, your data is stored in Softr's secure environment, with all data hosted in Europe (Germany) and SOC 2 Type II compliance. For apps connected to external data sources like Airtable, Notion, or SQL, Softr doesn't store your assets—it just displays them in real time based on your access settings. You're always in control of your content and who can view or edit it.
It is fully production-ready. Unlike many AI tools that just "vibe code"—generating fragile, custom code that is hard to maintain or secure—Softr builds your promotional materials repository on top of a stable, business-grade foundation.
We handle the "boring 80%" (like file authentication, secure hosting, and granular permissions) natively, so you don't have to. This solves the "Day Two" problem of AI: you get the speed of instant generation without the headache of managing raw, unreliable code. Your library is secure, scalable, and ready for your marketing team or external clients to use from day one.
Softr is the first AI-native platform for building business software. Unlike pure "vibe coding" tools that generate fragile code for document management, or traditional tools that require manual configuration of every file field, Softr's AI Co-Builder creates apps on top of a secure, production-ready foundation.
What sets it apart is the hybrid advantage: you can use AI to generate your asset database, repository pages, and search logic in minutes, then use visual controls for precise editing. You get the speed of AI with the reliability of business-grade infrastructure (auth, roles, and asset-level permissions) already built-in. It's designed for marketing teams who want to move from an asset request to a live clearinghouse on day one.
Yes. Softr supports powerful native workflows and a wide range of integrations so you can connect your repository to the rest of your marketing stack. You can automate tasks using Softr Workflows, or sync with tools like Stripe for asset licensing or Intercom for support. Softr also supports REST API and webhooks for more advanced digital asset management workflows.
Whether you need to send a newly uploaded brochure to a printing service, trigger Slack notifications for new assets, or display data from other tools like Airtable, you can build it into your promotional materials repository without writing code.
Describe what you need. Softr's AI builds your asset management system in minutes.