Track market moves, store battlecards, and analyze pricing in an AI-powered system built with AI to fit your strategy team's workflow.




Customize your competitor research tool with the exact comparison views and tracking steps your team needs. Add features as market needs evolve.






Connect spreadsheets, pricing databases, and news feeds with real-time sync—or manage everything in Softr Databases. Create one source of truth for competitive intelligence.
Give each teammate the right market data and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give different team members tailored access and dashboards, so each role sees just the market intelligence that matters to them.
Give different team members tailored access and dashboards, so each role sees just the market intelligence that matters to them.
Streamline your research with Softr Workflows. Trigger native notifications or updates whenever a competitor changes their pricing or product features.
Access and update your research data on the go at conferences or meetings. All competitor research tools are mobile-ready out of the box.
Use Google, email, or SSO logins to give your strategy team fast, secure access to sensitive market data—no IT tickets needed.
Keep proprietary market research safe with SOC2 and GDPR compliance, plus fine-tuned access control at every level of your internal tool.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your competitor research tool in minutes with AI—no manual configuration or manual setup needed.

Add features like sentiment analysis, pricing trackers, or battlecard storage as your workflows evolve.

Start with research tools, then add sales portals or team dashboards—all in one place, with no extra tools.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A competitor research tool is a centralized hub where your strategy and marketing teams can track market rivals, analyze their offerings, and store competitive intelligence like pricing, feature sets, and market positioning. It replaces fragmented notes and scattered spreadsheets with a single source of truth, making it easier for your team to identify market gaps and stay ahead of industry trends.
Softr is the first AI-native platform for building business software, allowing you to build a competitor research tool that aligns perfectly with your market analysis framework. You can describe your tracking needs to the AI Co-Builder to instantly generate your competitor database, profiles, and comparison logic—all pre-connected and secure.
You don't need to code anything. You can start by generating with AI, using a template, or building from scratch. Everything runs on Softr Databases, or you can link tools like Airtable or Google Sheets. You have full control to customize the layout visually, manage which team members can edit competitive intel, and brand it to your company's specifications. It is fast to deploy and flexible enough to scale as your list of competitors grows.
You can include a wide range of features in your competitor research tool to streamline market intelligence. A great app usually combines functional blocks with AI features:
- AI-Powered Intelligence – Use Ask AI to let your team query market data conversationally, or set up Database AI Agents to summarize competitor press releases or long-form industry reports.
- Vibe Coding Blocks – Create custom UI elements, such as a side-by-side feature comparison grid, using the AI Code block to build exactly what your analysts need.
- Softr Workflows – Build native automations, such as an alert that triggers a Slack notification when a competitor's pricing record is updated.
- Team Portals & Logins – Securely manage access so different departments—like Sales or Product—see relevant competitive benchmarks.
- Forms & Data Collection – Empower field reps to submit 'intel from the field' with custom forms and screenshot uploads.
- Dashboards & Charts – Visualize market share and pricing trends with real-time charts.
- Lists & Advanced Filtering – Manage your data with searchable tables and kanban boards to track competitor product launches.
Everything is drag-and-drop, and if your strategy changes, you can use the Vibe Coding block to generate a tailored component instantly.
Vibe coding is about leveraging AI to build a specific intelligence tool at high speed. You can "vibe code" a competitor research tool by describing your specific tracking requirements to the AI Co-Builder. Softr then generates a production-ready application on a secure, stable foundation.
Unlike other tools that generate raw code that breaks easily, Softr handles the foundational logic—like secure logins for your strategy team and database structural integrity—natively. This provides the speed of vibe coding without the maintenance frustration of raw code. You describe the market data you need to track, Softr builds it, and your team can start logging insights immediately.
Yes. You can manage access for multiple departments in a single research tool. Each user only sees the data relevant to them; for instance, your Sales team might see 'battlecards,' while the Product team sees technical spec comparisons. This is ideal for large organizations where different stakeholders need varying levels of access to market intelligence.
Yes, you can. You don't need a pre-existing database to start building with Softr. If you are starting your research from scratch, you can use Softr Databases, which is built directly into the platform and integrates seamlessly with your research dashboard.
If you happen to have competitive data in Airtable, Google Sheets, or HubSpot, you can connect those as well. You can also use the REST API to pull in data from external market research providers. Either way, you keep full control over your competitive data structure.
Softr Databases is the recommended native data source for your competitor research tool. It is built for business apps, offering the high performance and instant automation triggers needed to track fast-moving market changes natively on the platform.
If your research is elsewhere, Softr connects to 17+ external sources like Airtable, Google Sheets, BigQuery, and more. You can even combine sources—pulling pricing data from HubSpot and product specs from Softr Databases into one view. Most sources support real-time, two-way sync to ensure your market intel is always current.
Yes, Softr gives you full control over how your team interacts with competitive intelligence. You can customize the layout and navigation to match your internal workflow. Each dashboard or data block can be hidden based on user roles, ensuring sensitive strategic plans are only visible to executives.
You can set up roles like 'Analyst' (can edit data), 'Viewer' (can read battlecards), or 'Admin.' For example, a sales rep might see a filtered view of just the competitors they face in active deals, while a researcher manages the entire global database. This ensures the research tool remains clean, secure, and highly relevant to every user.
Yes, you can fully white-label your competitor research tool to match your company's internal branding. Use your own logo, corporate colors, and custom domain to make the tool feel like an official internal resource. You can remove all Softr branding so your team experiences a professional, seamless internal tool.
Yes, you can. Softr provides the flexibility to control the design of your research hub. You can adjust colors, fonts, and page structures to fit your brand. You can choose which data blocks appear where and set unique views for different analyst levels.
To display competitive data, you can add specialized blocks:
- Table blocks – for structured data like competitor pricing tiers or feature lists.
- List or Card blocks – to highlight competitor summary profiles or executive bios.
- Detail View – to show a comprehensive deep-dive on a single rival.
- Forms – for team members to submit new market findings.
- Charts – to visualize competitor pricing trends over time.
- Calendar blocks – to track upcoming competitor product launches or events.
Updates can be made instantly in the visual builder as your research methodology evolves.
Softr is built with enterprise-grade security. All competitive intelligence is encrypted in transit and at rest. You have granular control over who can view or edit sensitive data using role-based permissions and visibility rules. This protects your strategic insights and prevents unauthorized internal access.
For tools using Softr Databases, your intel is hosted in a secure environment in Europe with SOC 2 Type II compliance. For external connections like SQL or Airtable, Softr simply displays the data in real-time based on your settings without storing it. You are always in control of your market insights and who can access them.
It is fully production-ready. Unlike AI tools that simply 'vibe code' fragile scripts, Softr builds your research tool on a stable, business-grade foundation. We handle the heavy lifting like secure authentication and database permissions natively.
This solves the 'Day Two' problem of AI: you get the speed of instant generation for your market database without the maintenance burden of raw code. Your research tool is secure, scalable, and ready for your strategy team to use for high-stakes decisions from day one.
Softr is the first AI-native platform for business software. Unlike traditional no-code tools that require manual setup or pure 'vibe coding' tools that create unmaintainable code, Softr’s AI Co-Builder creates research apps on a secure, production-ready foundation.
The hybrid advantage is key: use AI to generate your competitor profiles and logic in minutes, then use visual controls for fine-tuning. You get AI speed combined with business-grade reliability (auth, roles, and hosting) built-in. It’s built for strategy teams who need to move from a data concept to a live research tool instantly.
Yes. Softr supports native workflows and deep integrations to connect your research hub to your existing stack. You can automate tasks like sending a weekly summary of competitor updates to Email, or sync lead data with HubSpot and Intercom. Softr also supports the REST API and webhooks for advanced data ingestion.
Whether you need to trigger a notification when a competitor changes their homepage or display data from external SEO tools, you can build it into your research tool without writing any code.
Go from idea to a live internal tool in under an hour. Build and customize your research dashboard without code.