Monitor performance, track budgets, and view lead insights in an AI-powered system built with AI to fit your team's specific workflow.


Customize a marketing kpi tracker that looks sleek and modern out of the box. Add only the reporting views you need, and iterate as campaigns grow.




Connect ad platforms, CRM metrics, and lead lists with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your marketing team.
Give each teammate the right tools and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give managers and specialists tailored access and dashboards, so each role sees just the performance data they need.
Give managers and specialists tailored access and dashboards, so each role sees just the performance data they need.
Streamline your reporting with Softr Workflows. Trigger native notifications based on KPI changes to keep your operations running smoothly.
Access and update your marketing metrics on the go. All tracking apps are mobile-ready out of the box for quick updates.
Use Google, email, or SSO logins to give your marketing team fast, secure access to dashboards—no IT tickets needed.
Keep internal performance data safe with SOC2 and GDPR compliance, plus fine-tuned access control at every level.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your marketing kpi tracker in minutes with AI—no manual configuration or data mapping needed.

Add features like budget alerts, role-based access, or attribution models as your strategy evolves.

Start with a KPI tracker, then add client portals or content dashboards—all in one place, with no extra tools.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A marketing KPI tracker is a secure centralized dashboard where your marketing team and stakeholders can log in to monitor performance metrics such as conversion rates, ad spend, and campaign ROI. It keeps all your data in one place, so you don't have to rely on digging through various ad platforms or messy spreadsheets. This makes it easier to stay aligned on goals and provide a real-time data experience for your managers and clients.
Softr is the first AI-native platform for building business software. It makes it easy to build a marketing KPI tracker that fits your specific campaign goals and reporting structures. You can describe your metrics to the AI Co-Builder to instantly generate your tracking database, trend charts, and calculation logic—already connected and secure.
You don't need to code anything. You can start by generating with AI, using a reporting template, or building from scratch. Everything runs on Softr Databases, the native, relational database built into the platform, or you can connect external tools like Airtable, Google Sheets, or HubSpot to pull in live campaign data. You have full control to adjust the visual layout, decide which team members see specific segments, and brand it to match your agency or company brand. It's quick to get up and running, simple to update as your strategy evolves, and flexible enough to scale with your growing data needs.
You can include a wide range of features in your marketing KPI tracker, depending on what your reporting workflow looks like. A great tracking app usually mixes classic data blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let marketing managers query campaign performance conversationally, or set up Database AI Agents to generate automated executive summaries or identify budget waste patterns.
- Vibe Coding Blocks – Build custom UI elements—like a multi-channel performance heat map—using the AI Code block to 'vibe code' exactly the visualization you need.
- Softr Workflows – Build native automations (like an alert for when CPC exceeds a threshold) that trigger Slack notifications or sync data whenever a metric is updated.
- User Dashboards & Logins – Securely manage access so different brand managers only see their specific campaign data or regional reports.
- Forms & Data Collection – Capture manual inputs like creative briefs or campaign spend adjustments with custom forms.
- Dashboards & Charts – Visualize your conversion funnels and ROAS with real-time bar charts, line graphs, and summaries.
- Lists & Advanced Filtering – Display and manage your campaign list with searchable tables, kanban boards for ad status, and detailed record views for specific assets.
Everything is built using Softr's drag-and-drop blocks, so you can create these features without writing code. Need something more custom? Use the Vibe Coding block to generate a tailored component with AI. And if your marketing strategy changes, it's easy to update the dashboard later.
Vibe coding is all about moving fast and using AI to build exactly the reporting tools you need. You can 'vibe code' a marketing KPI tracker in Softr by simply describing your desired metrics—like CPA, MQLs, and engagement rates—to the AI Co-Builder. Softr then generates a production-ready tracking app on top of a stable, secure foundation.
Unlike other tools that just generate raw, fragile code, Softr handles the 'boring 80%'—like secure user logins, database relationships, and permission logic—natively. This means you get the speed of vibe coding without the 'Day Two' headaches of managing raw code or broken scripts. You describe your KPIs, Softr builds the dashboard, and it’s ready for your marketing team to use instantly.
Yes. You can manage multiple internal teams or external client brands in a single dashboard. Each user only sees the specific campaign metrics and budget data assigned to them, based on their login and role. This is perfect for marketing agencies or large organizations working with multiple stakeholders across different departments.
Yes, you can. You don't need to bring your data from third-party sources to start building with Softr. If you're starting from scratch, you can use Softr Databases, which is built into the platform and integrates perfectly with the charts and tables you build for your KPI tracker.
But if you already have campaign data in tools like Airtable, Google Sheets, HubSpot, or SQL, you can connect those too. You can also use the REST API connector to bring in data from ad platforms like Facebook or Google Ads. Either way, you have full control over how your marketing performance data is structured and visualized in your dashboard.
Softr Databases is the recommended native, relational data source for your marketing KPI tracker. It is built explicitly for business apps, offering high performance, instant automation triggers, and a lightning-fast experience because the metrics are native to the platform.
If you already have your marketing data elsewhere, Softr also connects to 17+ external data sources. You can connect to Airtable, Google Sheets, HubSpot, SmartSuite, BigQuery, and more. You can even integrate multiple data sources into the same app—so your tracker could pull in budget data from Softr Databases and lead data from HubSpot at once. Most sources support real-time, two-way sync, so any changes in your campaign source stay in sync with your dashboard automatically.
Yes, Softr gives you full control over how users experience your marketing KPI tracker. You can customize the layout, navigation, and charts to match your specific brand and reporting requirements. Each report or chart block can be shown or hidden based on who's logged in, so analysts see raw data while executives only see high-level summaries.
You can also set up different user roles, such as Analyst, Marketing Director, or Client—and define exactly what each role can view or edit. For example, junior members might only be able to view reports, while admins can manage the source data and budget settings. You can also create personalized views by filtering the KPIs based on the specific brand manager logged in.
This level of customization is especially useful when you're managing multiple projects or high-stakes budgets in the same app. It helps keep the data experience clean, secure, and tailored to each stakeholder.
Yes, you can fully white-label your marketing KPI tracker in Softr. You can use your own logo, agency colors, fonts, and a custom domain to make the dashboard feel like a proprietary internal tool. You can also remove all Softr branding, so your team and clients only see your company's identity throughout the reporting experience.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your marketing KPI tracker. You can adjust metric colors, typography, spacing, and page structure to match your brand style guide. You can choose how each dashboard page is organized and set what different users see when they log in.
To display your marketing metrics, you can add different types of blocks depending on your needs:
- Table blocks – to show detailed lead lists or itemized campaign spend.
- List or Card blocks – to highlight specific campaign highlights or creative assets.
- Detail View – to show a deep dive into a single campaign’s performance.
- Forms – for inputting manual goals or campaign notes.
- Charts – to show time-series performance for CTR, ROAS, and conversions.
- Calendar blocks – to display campaign launch dates and deadlines.
If your reporting needs change, it's easy to go back and add new metric blocks right in the visual builder.
Softr is built with security in mind. All marketing data is encrypted in transit (TLS) and at rest, and your dashboards are hosted on secure, reliable infrastructure. Softr apps also give you full control over who can see sensitive budget or lead information. You can set up role-based permissions, manage users directly within your data source, and apply global restrictions to protect sensitive financial data across your entire tracker.
For trackers using Softr Databases, your data is stored in Softr's secure environment with SOC 2 Type II compliance. For apps connected to external data sources like Google Sheets or SQL, Softr doesn't store your sensitive records—it just displays them in real time based on your access settings. You're always in control of your marketing data and who can view or edit it.
Softr also follows industry best practices for authentication and platform monitoring to help keep your performance data safe.
It is fully production-ready. Unlike many AI tools that just 'vibe code'—generating fragile, custom scripts that are hard to scale—Softr builds your marketing KPI tracker on top of a stable, business-grade foundation.
We handle the 'boring 80%' (like secure hosting, granular permissions for budget data, and user authentication) natively, so you don't have to. This solves the 'Day Two' problem of AI: you get the speed of instant generation without the headache of managing raw, unreliable code. Your dashboard is secure, scalable, and ready for your marketing team to use for real performance tracking from day one.
Softr is the first AI-native platform for building business software. Unlike pure data visualization tools that generate static charts, or traditional no-code tools that require complex manual configuration, Softr's AI Co-Builder creates an interactive tracking app on top of a secure foundation.
What sets it apart is the hybrid advantage: you can use AI to generate your KPI database, dashboard layout, and reporting logic in minutes, then use visual controls for precise adjustments. You get the speed of AI with the reliability of business-grade infrastructure (auth, roles, and hosting) already built-in. It's designed for marketing teams who want to move from high-level ideas to a live tracking system on day one.
Yes. Softr supports powerful native workflows and a wide range of integrations so you can connect your marketing dashboard to the rest of your tech stack. You can automate tasks using Softr Workflows, or sync with tools like Google Analytics, Stripe, and Slack. Softr also supports REST API and webhooks for more advanced reporting automations.
Whether you need to send a daily report to a Slack channel, trigger alerts based on spend thresholds, or display lead data from your CRM, you can build it into your marketing tracker without writing code.
Describe what you need. Softr's AI builds your reporting tool in minutes.