Streamline campaigns, share assets, and track performance with a customizable portal tailored to your marketing team's workflow.


Customize your marketing portal with only the views and features your workflow calls for. Adapt and add more as your campaigns or needs evolve.
Connect spreadsheets, CRMs, and analytics tools with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your marketing efforts.
Give clients and partners access to a fully branded marketing portal. Set up secure logins, user groups, and permissions in just minutes.
Your marketing portal is mobile-ready. Let users review assets or analytics on any device, or make it a downloadable app in one click.
Your marketing portal is mobile-ready. Let users review assets or analytics on any device, or make it a downloadable app in one click.
Connect with your marketing tools to automate campaign updates, approvals, and client notifications—no coding required.
Provide separate logins for agencies, clients, or team members, each with personalized dashboards and resources.
Customize who can view, upload, or approve marketing materials. Fine-tune access for different user groups.
Protect campaign and client data with robust security. Softr is fully SOC2 and GDPR compliant.
Marketers can ask AI about campaign stats, leads, or assets—getting instant answers right inside your marketing portal.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Build your marketing portal in minutes with drag-and-drop blocks and customizable templates.
Add campaign analytics, user logins, or content updates as your marketing needs expand—no rebuilds needed.
Centralize campaign tracking, asset sharing, and team collaboration—all in one marketing portal.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












A marketing portal software is a centralized, secure platform where your marketing team, partners, or stakeholders can log in to access all the resources, assets, and updates they need. Instead of juggling emails or scattered file shares, you can manage branding guidelines, campaign materials, analytics, and communication all in one place. This makes it much easier to collaborate, stay organized, and keep everyone on the same page for your marketing initiatives.
Softr makes it simple to build a marketing portal tailored to how your team works. You can connect your existing data—like campaign assets in Airtable, contacts in HubSpot, or schedules in Notion—and set up a portal where users can log in to download materials, share feedback, track campaign progress, and access files, all in one location.
No coding is needed. You can start with a template or build from scratch, easily customize the layout, control who sees what, and brand everything to match your company’s style. It’s fast to set up, easy to update as your needs change, and flexible enough to scale with your marketing operations.
You can create a wide variety of features in your marketing portal software to support your team’s workflow. Some common options include:
\- User logins – so each team member or partner gets access to relevant resources
\- Custom dashboards – to display campaign status, analytics, or asset repositories
\- Forms – for feedback, asset requests, or campaign submissions
\- File sharing – to upload, download, and organize marketing collateral
\- Search and filters – helping users quickly find the materials or data they need
\- Tables, lists, and detail views – to showcase campaign calendars, asset inventories, or partner directories
\- Comments or status updates – to keep feedback and communication in one place
\- Charts – to visualize campaign metrics or performance trends
\- Calendar view – for tracking upcoming launches, deadlines, or meetings
\- Permissions and roles – so each user can only see what’s meant for them
All these features are built with Softr’s drag-and-drop editor, so you don’t need to write code. Plus, you can always update or expand your portal as your marketing needs evolve.
No coding is needed. You can build your entire marketing portal software using Softr’s visual editor. Everything from the layout to user roles and permissions can be set up without writing any code at all.
Yes. You can manage multiple clients, campaigns, or marketing teams in a single marketing portal. Each user only has access to the content, reports, and assets relevant to their login and role, ensuring privacy and organization. This setup is perfect for marketing agencies, in-house teams, or any organization coordinating several projects or client accounts in one place.
Softr supports a wide variety of data sources for your marketing portal. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. You can also bring in marketing data from other sources using the REST API.
You’re not limited to just one source. You can combine multiple sources within the same marketing portal and display them together—so, for instance, you can show campaign performance data from both Airtable and HubSpot at the same time. Most data sources offer real-time, two-way sync, keeping your portal and data sources perfectly aligned.
Yes, Softr gives you full control over how users interact with your marketing portal. You can tailor the layout, navigation, and content to fit your agency’s or organization’s branding and workflow. Each page or section can be shown or hidden depending on who is logged in, so every user only sees the marketing dashboards, reports, or assets they need.
You can define different roles, such as marketer, client, or admin, and specify exactly what each can view or edit. For example, clients might see performance reports for their campaigns, while your internal team manages all client accounts and assets. You can also personalize dashboards and views based on the logged-in user, ensuring everyone’s experience is focused and secure.
This flexibility is especially valuable if you manage multiple clients, teams, or marketing projects within the same portal. It helps keep everything organized, safe, and customized for each user.
Yes, you can. You don’t need to have your campaign or marketing data in another tool before building your marketing portal with Softr. If you’re starting fresh, you can use Softr Databases, which is built right into the platform and integrates seamlessly with your marketing portal.
If you already track campaigns or contacts in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those too. You can even use the REST API connector to pull in marketing data from other sources. Either way, you stay in control of how your data is presented and managed in the portal.
Yes, you can fully white-label your marketing portal software in Softr. You can use your own logo, brand colors, fonts, and set up a custom domain so your portal reflects your agency’s identity. All Softr branding can be removed, ensuring your team members and clients experience your marketing portal as an extension of your brand.
Absolutely. Softr gives you the flexibility to control the design and layout of your marketing portal software. You can fine-tune colors, fonts, spacing, and structure to align with your brand guidelines. Each page’s layout is easily configurable, and you can decide which blocks appear where, as well as customize what different portal users see when they log in.
To showcase data and resources, you can add blocks based on your needs:
\- Table blocks – for campaign lists, analytics, or deliverables tracking
\- List or Card blocks – to highlight team members, marketing materials, or client projects
\- Detail View – to present individual campaign dashboards or project summaries
\- Forms – for feedback, requests, or content submissions
\- Charts – to visualize KPIs and marketing performance
\- Calendar blocks – to display important dates, launches, or deadlines
If your requirements evolve, it’s easy to update the portal’s design right in the visual builder.
Softr is built with security in mind. All information in your marketing portal software is encrypted in transit (TLS) and at rest, with hosting on secure, reliable infrastructure. You have full control over user access—set role-based permissions, manage users within your data source, define what each user group can see, and set visibility rules to keep sensitive marketing data protected.
If you connect the portal to external data sources like Airtable, Notion, or SQL, Softr doesn’t store your data—it displays it securely in real time according to your access settings. You’re always in charge of your data and who can interact with it.
Softr also follows industry best practices for authentication, access control, and platform monitoring to safeguard your information.
You can start building your marketing portal software for free. Softr’s Free plan lets you launch one app with up to 10 users and 2 user groups, and supports standard data connections like Softr Databases, Airtable, and Google Sheets.
If your marketing portal needs more users or advanced features, you can explore Softr’s paid plans: <http://softr.io/pricing>
Softr is designed to help you quickly build robust, user-facing apps—like marketing portals, reporting dashboards, and collaboration tools—without needing to code or hire developers. Its key strength is how fast you can go from concept to a live portal, and the ease of connecting with your existing marketing data.
Compared to other no-code tools that focus on mobile apps (like Glide) or technical internal tools (like Retool), Softr is aimed at non-technical users who want full control over design, user experience, and permissions. You can build with real-time data from Airtable, Google Sheets, Softr Databases, or SQL, and create secure, branded portals for your agency and clients.
Everything is customizable visually, from content to user roles. Plus, with built-in features like forms, conditional logic, and API support, you don’t need multiple separate tools to build a polished solution.
Yes. Softr supports a wide range of integrations so you can connect your marketing portal software to the rest of your marketing stack. Integrate with tools like Stripe for payments, Intercom for chat, and automate processes using Zapier, Make, or N8N. Advanced users can leverage REST API and webhooks for more sophisticated workflows.
Whether you want to sync campaign data, trigger automations based on user actions, or display information from other platforms, you can build these workflows into your marketing portal—no coding required.