Track influencers, plan content, and analyze engagement in an AI-powered CRM built with AI to fit your unique marketing agency workflow.


Customize a CRM social media management setup with the exact views your team needs. Add blocks for post approvals and iterate as you evolve.





Connect spreadsheets, lead trackers, and campaign data with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your brand.
Give each strategist and client the right tools and access. Set up secure logins, user groups, and granular permissions—no dev work needed.
Give different team members tailored dashboards for their specific roles, so managers see performance and creators see active drafts.
Give different team members tailored dashboards for their specific roles, so managers see performance and creators see active drafts.
Streamline your internal processes with Softr Workflows. Trigger native notifications for post approvals or alerts when campaign goals are met.
Access and update your CRM social media management tools on the go. All apps are mobile-ready to help you manage trends from anywhere.
Use Google, email, or SSO logins to give your social media team fast, secure access—no IT tickets or complex setups needed.
Keep sensitive campaign and lead data safe with SOC2 and GDPR compliance, plus fine-tuned access control at every engagement level.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your CRM social media management app in minutes with AI—no dev time or manual setup required.

Add features like post approval workflows or media asset management as your content needs grow—no rebuild needed.

Start with a CRM, then add collaboration dashboards or asset forms—all in one place, with no extra seats to buy.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A CRM social media management app is a secure space where your marketing team or agency clients can log in to access information like content calendars, influencer contacts, campaign performance, and posting schedules. It keeps all social interactions and lead data in one place, so you don't have to rely on back-and-forth emails or messy spreadsheets for content approvals. This makes it easier to stay organized and provide a better experience for your community and clients.
Softr is the first AI-native platform for building business software. It makes it easy to build a CRM social media management app that fits the way your agency or brand works. You can describe your needs to the AI Co-Builder to instantly generate your database for tracking followers, post pages, and approval logic—already connected and secure.
You don't need to code anything. You can start by generating with AI, using a template, or building from scratch. Everything runs on Softr Databases, the native, relational database built into the platform, or you can connect external tools like Airtable, Google Sheets, HubSpot, and more. You have full control to adjust the layout visually, decide who sees what, and brand it to match your agency colors. It's quick to get up and running, simple to update, and flexible enough to grow with your follower count.
You can include a wide range of features in your CRM social media management app, depending on what your marketing workflow looks like. A great CRM social media management app usually mixes classic functional blocks with AI-powered intelligence:
- **AI-Powered Intelligence** – Use Ask AI to let users query their engagement benchmarks conversationally, or set up Database AI Agents to generate captions or research trending keywords based on your post history.
- **Vibe Coding Blocks** – Build complex, custom UI elements—like a dynamic content previewer—using the AI Code block to "vibe code" exactly what you need.
- **Softr Workflows** – Build native automations (like an automatic Slack alert when a post is approved) that trigger notifications whenever a record is updated.
- **User Portals & Logins** – Securely manage access so each brand manager only sees their own campaign data or specific social accounts.
- **Forms & Data Collection** – Capture influencer applications or client feedback with custom forms and file uploads for media assets.
- **Dashboards & Charts** – Visualize your CRM social media management performance and engagement metrics with real-time charts.
- **Lists & Advanced Filtering** – Display and manage your content library with clickable tables, kanban boards for post status, and detailed calendar views.
Everything is built using Softr's drag-and-drop blocks, so you can create these features without writing code. Need something more custom? Use the Vibe Coding block to generate a tailored component with AI.
Vibe coding is all about moving fast and using AI to build exactly what you need. You can "vibe code" a CRM social media management app in Softr by simply describing your requirements to the AI Co-Builder. Softr then generates a production-ready app on top of a stable, secure foundation.
Unlike other tools that just generate raw, fragile code, Softr handles the "boring 80%"—like social login, lead database logic, and permissions—natively. This means you get the speed of vibe coding without the "Day Two" headaches of managing raw code. You describe it, Softr builds it, and it’s ready for your social media team or clients instantly.
Yes. You can manage multiple clients or teams in a single CRM social media management app. Each user only sees the content pipeline and lead data assigned to them, based on their login and role. This is useful for agencies, marketing consultancies, or any business working with multiple stakeholders across different social accounts.
Yes, you can. You don't need to bring your campaign data from somewhere else to start building with Softr. If you're starting from scratch, you can use Softr Databases, which is built into the platform and integrates perfectly with any CRM social media management application you build.
But if you already have follower records or post logs in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those too. You can also use the REST API connector to bring in analytics from social platforms. Either way, you have full control over how your social media data is structured and displayed.
Softr Databases is the recommended native, relational data source for Softr. It is built explicitly for business apps, offering the highest performance, instant automation triggers for social alerts, and a lightning-fast experience because the data is native to the platform.
If you already have your CRM data elsewhere, Softr also connects to 17+ external data sources. You can connect to Airtable, Google Sheets, HubSpot, SmartSuite, BigQuery, and more. You can even integrate multiple data sources into the same app—so your CRM social media management app could pull in contact details from HubSpot and post assets from Softr Databases at once. Most sources support real-time, two-way sync, so updates made in your app stay in sync automatically.
Yes, Softr gives you full control over how users experience your CRM social media management app. You can customize the content calendar layout, navigation, and visual assets to match your brand and workflow. Each page or block can be shown or hidden based on who's logged in, so every social media manager sees only what's relevant to their accounts.
You can also set up different user roles, such as client, strategist, or admin—and define exactly what each role can view or edit. For example, clients can authorize posts, while strategists can manage the entire CRM database. You can also create personalized views by filtering data based on the logged-in user.
This level of customization is especially useful when you're managing multiple clients, teams, or marketing projects in the same app. It helps keep the experience clean, secure, and tailored to each specific user role.
Yes, you can fully white-label your CRM social media management app in Softr. You can use your own logo, brand colors, fonts, and custom domain to make the platform feel like a natural extension of your marketing agency. You can also remove all Softr branding, so your clients only see your agency's identity throughout the content planning experience.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your CRM social media management app. You can adjust colors, fonts, spacing, and page structure to match your brand. You can also choose how each page is laid out, decide which blocks go where, and set what different team members see when they log in.
To display your data, you can add different types of blocks depending on what you need:
- **Table blocks** – to show structured data like monthly post lists or budget tracking
- **List or Card blocks** – to highlight things like influencer profiles or creative resources
- **Detail View** – to show one record at a time, like a specific campaign dashboard
- **Forms** – for project intake or lead capture
- **Charts** – to show growth and ROI insights
- **Calendar blocks** – to display the posting schedule or deadlines
If your marketing strategy or design needs change later, it's easy to go back and make updates right in the visual builder.
Softr is built with security in mind. All social media and CRM data is encrypted in transit (TLS) and at rest, and your apps are hosted on secure, reliable infrastructure. Softr apps also give you full control over who can see and do what in your app. You can set up role-based permissions, manage users directly within your data source, set visibility rules, and apply global restrictions to protect sensitive campaign data across your entire app.
For apps using Softr Databases, your data is stored in Softr's secure environment, with all data hosted in Europe (Germany) and SOC 2 Type II compliance. For apps connected to external data sources like Airtable, Notion, or SQL, Softr doesn't store your data—it just displays it in real time based on your access settings. You're always in control of your CRM data and who can view or edit it.
It is fully production-ready. Unlike many AI tools that just "vibe code"—generating fragile, custom code that is hard to maintain or secure—Softr builds your CRM social media management app on top of a stable, business-grade foundation.
We handle the "boring 80%" (like authentication, secure hosting, and granular permissions) natively, so you don't have to. This solves the "Day Two" problem of AI: you get the speed of instant generation without the headache of managing raw, unreliable code. Your app is secure, scalable, and ready for your marketing team or clients to use for active campaigns from day one.
Softr is the first AI-native platform for building business software. Unlike pure "vibe coding" tools that generate fragile code, or traditional no-code tools that require manual configuration, Softr's AI Co-Builder creates CRM apps on top of a secure, production-ready foundation.
What sets it apart is the hybrid advantage: you can use AI to generate your social media database, app, and logic in minutes, then use visual controls for precise editing of your content calendar. You get the speed of AI with the reliability of business-grade infrastructure (auth, roles, permissions, and hosting) already built-in. It's designed for marketing teams who want to move from prototype to production on day one.
Yes. Softr supports powerful native workflows and a wide range of integrations so you can connect your CRM social media management app to the rest of your marketing stack. You can automate tasks using Softr Workflows, or sync with tools like Stripe for billing and Intercom for communication. Softr also supports REST API and webhooks for more advanced social automation workflows.
Whether you need to send campaign data to another system, trigger Slack automations based on post approvals, or display analytics from other tools, you can build it into your CRM social media management app without writing code.
Describe what you need. Softr's AI builds your custom CRM in minutes without code.