Track leads, manage client contacts, and view performance in an AI-powered CRM built with AI to fit your agency's creative workflow.




Customize your digital marketing agency CRM setup with the exact steps and views your team needs. Add features as processes evolve—no code needed.






Connect lead trackers, client contacts, and campaign boards with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your business.
Give each teammate the right tools and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give creative and sales team members tailored access and dashboards, so each role sees just the projects and leads they need.
Give creative and sales team members tailored access and dashboards, so each role sees just the projects and leads they need.
Streamline agency processes with Softr Workflows. Trigger native automations for client onboarding or status updates whenever a record is changed.
Access and update your digital marketing agency CRM on the go. All apps are mobile-ready out of the box for quick lead logging.
Use Google, email, or SSO logins to give your agency team fast, secure access to client contact management—no IT tickets needed.
Keep sensitive client data safe with SOC2 and GDPR compliance, plus fine-tuned access control to protect billing and contract information.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your digital marketing agency CRM in minutes with AI—no dev time or complex configuration needed.

Add features like automated onboarding, billing trackers, or campaign boards as your agency grows—no rebuild needed.

Start with a CRM, then add client portals or performance dashboards—all in one place, with no extra tools.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A digital marketing agency CRM is a secure space where your account managers or team members can log in to access critical client data, like campaign updates, creative files, lead forms, and project timelines. It keeps all client communication in one place, so you don't have to rely on back-and-forth emails or fragmented spreadsheets. This makes it easier to stay organized and provide a high-end experience for your brand partners.
Softr is the first AI-native platform for building business software. It makes it easy to build a digital marketing agency CRM that fits the way your agency operates. You can describe your needs to the AI Co-Builder to instantly generate your client database, campaign tracking pages, and automation logic—already connected and secure.
You don't need to code anything. You can start by generating with AI, using a template, or building from scratch. Everything runs on Softr Databases, the native, relational database built into the platform, or you can connect external tools like Airtable, Google Sheets, HubSpot, and more. You have full control to adjust the layout visually, decide which team members see specific client budgets, and brand it to match your agency. It's quick to get up and running, simple to update, and flexible enough to grow with your client list.
You can include a wide range of features in your digital marketing agency CRM, depending on what your workflow looks like. A great digital marketing agency CRM usually mixes classic functional blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let account managers query campaign performance data conversationally, or set up Database AI Agents to generate weekly performance summaries or competitor keyword research.
- Vibe Coding Blocks – Build complex, custom UI elements—like a dynamic ad spend calculator—using the AI Code block to "vibe code" exactly what you need.
- Softr Workflows – Build native automations (like an automated Slack alert when a new lead is captured) that trigger whenever a record is updated or a button is clicked.
- User Portals & Logins – Securely manage access so each account manager only sees their specific clients or assigned campaigns.
- Forms & Data Collection – Capture information with custom intake forms, creative brief uploads, and conditional logic for different service types.
- Dashboards & Charts – Visualize your agency's ROI and KPI metrics with real-time charts and revenue summaries.
- Lists & Advanced Filtering – Display and manage your pipeline with searchable tables, kanban boards for creative approvals, and detailed client project views.
Everything is built using Softr's drag-and-drop blocks, so you can create these features without writing code. Need something more custom? Use the Vibe Coding block to generate a tailored component with AI.
Vibe coding is all about moving fast and using AI to build exactly what you need for your agency operations. You can "vibe code" a digital marketing agency CRM in Softr by simply describing your requirements to the AI Co-Builder. Softr then generates a production-ready app on top of a stable, secure foundation.
Unlike other tools that just generate raw, fragile code, Softr handles the "boring 80%"—like authentication, database logic, and permission management—natively. This means you get the speed of vibe coding without the "Day Two" headaches of managing raw code. You describe it, Softr builds it, and it’s ready for your agency team instantly.
Yes. You can manage multiple internal teams or departments in a single digital marketing agency CRM. Each user—whether they are a SEO specialist, PPC manager, or social media lead—only sees the campaign data and projects assigned to them based on their login and role. This is useful for large agencies or consultancies working with multiple stakeholders across different service lines.
Yes, you can. You don't need to bring your campaign data from somewhere else to start building with Softr. If you're starting from scratch, you can use Softr Databases, which is built into the platform and integrates perfectly with any digital marketing agency CRM you build.
But if you already have client data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those too. You can also use the REST API connector to bring in data from marketing platform APIs. Either way, you have full control over how your agency data is structured and displayed.
Softr Databases is the recommended native, relational data source for Softr. It is built explicitly for business apps like a CRM, offering the highest performance, instant automation triggers, and a lightning-fast experience because the client and lead data is native to the platform.
If you already have your data elsewhere, Softr also connects to 17+ external data sources. You can connect to Airtable, Google Sheets, HubSpot, SmartSuite, BigQuery, and more. You can even integrate multiple data sources into the same app—so your digital marketing agency CRM could pull in records from Softr Databases and lead data from HubSpot at once. Most sources support real-time, two-way sync, so any changes in your app or data source stay in sync automatically.
Yes, Softr gives you full control over how your team members experience your digital marketing agency CRM. You can customize the layout, navigation, and content to match your brand and creative workflow. Each page or block can be shown or hidden based on who's logged in, so every specialist sees only the campaigns relevant to them.
You can also set up different user roles, such as account manager, admin, or freelancer—and define exactly what each role can view or edit. For example, freelancers can see only their assigned briefs, while agency partners can manage all client contracts. You can also create personalized views by filtering data based on the logged-in user.
This level of customization is especially useful when you're managing multiple agency departments or high-volume project pipelines in the same app. It helps keep the experience clean, secure, and tailored to each team member's responsibilities.
Yes, you can fully white-label your digital marketing agency CRM in Softr. You can use your agency's logo, brand colors, custom fonts, and a custom domain to make the CRM feel like a proprietary internal tool. You can also remove all Softr branding, so your team and partners only see your agency's professional identity throughout the experience.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your digital marketing agency CRM. You can adjust colors, fonts, spacing, and page structure to match your agency's visual identity. You can also choose how each page is laid out, decide which blocks go where, and set what different employees see when they log in.
To display your campaign and client data, you can add different types of blocks depending on what you need:
- Table blocks – to show structured data like lead lists, billable hours, or task tracking
- List or Card blocks – to highlight things like client portfolio profiles or ad creative assets
- Detail View – to show one record at a time, like a comprehensive client dashboard
- Forms – for new lead capture or discovery calls
- Charts – to show ad spend ROI and conversion metrics
- Calendar blocks – to display content schedules or meeting deadlines
If your service offerings or internal processes change later, it's easy to go back and make updates right in the visual builder.
Softr is built with security in mind. All sensitive client and agency data is encrypted in transit (TLS) and at rest, and your digital marketing agency CRM is hosted on secure, reliable infrastructure. Softr apps also give you full control over who can see and do what. You can set up role-based permissions, manage agency staff directly within your data source, set visibility rules, and apply global restrictions to protect sensitive financial data across your entire CRM.
For apps using Softr Databases, your data is stored in Softr's secure environment, with all data hosted in Europe (Germany) and SOC 2 Type II compliance. For apps connected to external data sources like Airtable, Notion, or HubSpot, Softr doesn't store your marketing data—it just displays it in real time based on your access settings. You're always in control of your data and who can view or edit it.
Softr also follows industry best practices for authentication and access control to keep your agency's information safe.
It is fully production-ready. Unlike many AI tools that just "vibe code"—generating fragile, custom code that is hard to maintain or secure—Softr builds your digital marketing agency CRM on top of a stable, business-grade foundation.
We handle the "boring 80%" (like authentication, secure hosting, and granular lead permissions) natively, so you don't have to. This solves the "Day Two" problem of AI: you get the speed of instant generation without the headache of managing raw, unreliable code. Your CRM is secure, scalable, and ready for your agency team to use for real client work from day one.
Softr is the first AI-native platform for building business software. Unlike pure "vibe coding" tools that generate fragile code, or traditional no-code tools that require complex manual configuration, Softr's AI Co-Builder creates a digital marketing agency CRM on top of a secure, production-ready foundation.
What sets it apart is the hybrid advantage: you can use AI to generate your database, CRM workflow, and logic in minutes, then use visual controls for precise editing of your agency's branding. You get the speed of AI with the reliability of business-grade infrastructure (auth, roles, permissions, and hosting) already built-in. It's designed for agency owners and marketing managers who want to move from idea to production on day one.
Yes. Softr supports powerful native workflows and a wide range of integrations so you can connect your digital marketing agency CRM to the rest of your stack. You can automate tasks using Softr Workflows, or sync with tools like Stripe for client billing and Intercom for support. Softr also supports REST API and webhooks for more advanced flows like pushing lead data to email marketing platforms.
Whether you need to send campaign data to another system, trigger Slack notifications based on teammate actions, or display analytics from other tools, you can build it into your CRM, without writing code.
Describe what you need. Softr's AI builds your custom CRM in minutes without code.