Softr is an AI app builder for creating portals and internal tools for your business operations, without code. You describe the app you need, and the AI Co-Builder creates the database, pages, user roles, and business logic. Everything arrives connected, secure, and ready for real users. More than 1 million builders and 7,000 organizations build on Softr, from single departments to enterprises including Netflix, Google, Stripe, and UPS.

Build the operational apps your business runs on with Softr. Create client, partner, dealer, supplier, and employee portals, plus CRMs, company intranets, inventory and asset trackers, and internal dashboards. Client portals are the most common starting point, and teams often add internal tools alongside them. A department lead can manage the build, while one app can serve dozens to thousands of users.

Softr differs from Airtable in three ways: permissions, pricing, and what runs underneath. Softr's user groups control which pages, data, and actions each user can access within the same app. Airtable charges per seat, so an app for hundreds or thousands of external users gets expensive quickly. Softr charges by app user to keep costs predictable as the audience grows. Softr also uses its own database and automation engine, so you aren't locked into one ecosystem.

Softr Databases is the native option, and Softr also connects to 21+ external data sources. Airtable, Notion, Google Sheets, Coda, SmartSuite, Xano, Zoho CRM, and a REST API connector are available on every plan, including Free. Pro adds monday.com, Supabase, and ClickUp. Business adds HubSpot, BigQuery, Microsoft Excel, and SQL databases including MySQL, PostgreSQL, SQL Server, and MariaDB. Enterprise adds Salesforce and Snowflake. For anything without a native connector, Softr Workflows can call any external API over HTTP.

Yes. Softr Workflows handles the approvals, reminders, onboarding steps, ticket routing, and status updates that usually run on manual email. A workflow can trigger from a button click, a form submission, a schedule, or a record change. With Softr Databases, record changes trigger workflows instantly rather than on a polling delay. Partners and clients can also maintain their own records directly in the app, which removes the chasing.

Yes. Softr keeps client data isolated with user groups and global data restrictions. Softr hides or shows whole pages, individual blocks, and single action buttons based on the group a person belongs to. Global data restrictions apply the same rules at record level, so someone only loads the rows they're allowed to see. You confirm it before publishing by previewing the app as any user you choose, instead of creating test accounts and logging in and out. Custom user groups are available on Pro (up to 3) and Business (up to 10).

Yes. Softr supports enterprise SSO over SAML and OpenID on the Enterprise plan, which covers Okta, JumpCloud, and other standard identity providers. SCIM is available for provisioning and deprovisioning users automatically. On other plans, login options include email password, one-time codes, Google sign-in, magic links, and two-factor authentication on Business.

Softr is SOC 2 Type II compliant, and Softr stores and hosts all user data in Germany, which supports GDPR requirements. Database connections run server-side, so API keys and queries never reach the browser. Softr apps run on tested platform components rather than generated code, so there's no custom codebase for IT to review, host, or patch. Softr keeps the underlying stack updated, and agent access over MCP inherits the same permissions the app already uses.

Softr has four self-serve plans plus custom Enterprise pricing. On annual billing the monthly rates are Free $0, Basic $19, Pro $99, and Business $329. Every plan, including Free, includes unlimited apps, databases, workflows, forms, and every building block. What changes by plan is usage volume, governance depth, and a few specific capabilities like custom code and external API calls. Nonprofits and educational organizations get 50% off any plan.

No. Softr needs no code at any point, and it doesn't hand you code to maintain later. You can start three ways: describe the app to the AI Co-Builder, open a template, or build it manually. Anything the AI Co-Builder creates stays editable through the same visual controls, so AI speeds up the work without becoming a dependency. A department lead can own both the build and the ongoing changes.

Vibe coding tools generate a codebase you then debug, host, and maintain, whereas Softr assembles components already tested in production. Authentication, permissions, hosting, and security ship with every app, so there's no generated code to deploy or fix. When you need custom UI, the Vibe Coding block generates one isolated component that inherits your app's theme, data connections, and permission rules.

Building and launching a Softr app typically takes a few hours to a few days. A simple internal tool or portal can launch within hours or days, while an app with complex data, permissions, workflows, and integrations can take longer. The timeframe depends on app scope, data readiness, integrations, and testing.