Manage creators, track content, and automate payments in an AI-powered hub built with AI that you customize to fit your media workflow.




Customize an influencer collaboration hub that looks sleek out of the box. Add only the features you need, and iterate as your team's workflows evolve.






Connect social stats, contact lists, and payment records with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your business.
Give each creator and manager the right views and access in a branded hub. Set up secure logins, user groups, and permissions in minutes.
Softr hubs are mobile-ready by default. Influencers can upload content on the go via a downloadable app in one click using Softr's PWA.
Softr hubs are mobile-ready by default. Influencers can upload content on the go via a downloadable app in one click using Softr's PWA.
Build native automations to handle campaign notifications, content status updates, and payment alerts whenever records are changed.
Provide separate logins for influencers and media managers, and create personalized dashboards for each portal user.
Apply rules for different user tiers. Customize who sees specific campaign briefs and which data they can edit at a granular level.
Protect creator information and sensitive brand contracts from security threats. Softr is fully compliant with SOC2 and GDPR regulations.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your influencer collaboration hub in minutes with AI—no manual setup or complex configuration needed.

Add features like campaign tracking or content approvals as your management workflows evolve—no rebuild needed.

Start with a collaboration hub, then add media kits or reporting dashboards—all in one place with no extra tools.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




An influencer collaboration hub is a secure partner portal where your brand ambassadors and creators can log in to access campaign briefs, content guidelines, affiliate links, and payment status. It centralizes all creator management in one place, eliminating the chaos of endless email threads or messy spreadsheets. This makes it easier to scale your influencer program and provide a professional experience for your creative partners.
Softr is the first AI-native platform for building professional business software, helping you build a custom influencer collaboration hub that perfectly matches your brand's unique workflow. You can describe your marketing needs to the AI Co-Builder to instantly generate your creator database, campaign pages, and submission logic—all pre-configured and secure.
You don't need to write a single line of code. You can start by generating with AI, using a pre-made partner portal template, or building from scratch. Everything runs on Softr Databases, our native relational database, or you can connect external tools like Airtable, Google Sheets, or HubSpot where you might already track your creator leads. You have full control to brand the portal with your agency or brand identity and decide exactly which campaign data each influencer can access.
You can include a wide range of features in your influencer collaboration hub, depending on how you manage your partnerships. A high-performing hub usually mixes functional blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let creators query campaign FAQs, or set up Database AI Agents to automatically summarize influencer performance metrics or draft content feedback.
- Vibe Coding Blocks – Build custom UI elements—like a dynamic affiliate performance leaderboard—using the AI Code block to "vibe code" the exact visualization you need.
- Softr Workflows – Build native automations (like an automatic email notification to a creator when their content is approved) that trigger whenever a record status changes.
- User Portals & Logins – Securely manage access so influencers only see their own contracts, briefs, and unique tracking links.
- Forms & Data Collection – Capture content submissions, tax forms, and social media handles with custom forms and file uploads.
- Dashboards & Charts – Visualize total campaign reach, engagement rates, and ROI with real-time charts.
- Lists & Advanced Filtering – Manage your roster with searchable tables and gallery views of past creative assets.
Everything is built using Softr's drag-and-drop blocks, but you can always use the Vibe Coding block for tailored components. As your roster grows, updating the hub is effortless.
Vibe coding is about leveraging AI to build a sophisticated partner portal by simply describing what you need. You can "vibe code" your influencer collaboration hub in Softr by telling the AI Co-Builder to "create a portal where influencers submit TikTok videos and track their referral commissions." Softr then generates a production-ready app on a secure foundation.
Unlike tools that generate raw, unmanaged code, Softr handles the complex infrastructure—like creator authentication, file storage for assets, and data security—natively. This means you get the speed of vibe coding without the technical debt of managing raw code. You describe your campaign workflow, Softr builds it, and your influencers can start logging in immediately.
Yes. You can manage multiple influencer tiers (e.g., Nano, Micro, and VIP) or different creative teams in a single hub. Using role-based permissions, you ensure each creator only sees the campaign briefs and payment rates assigned to their specific tier or project. This is perfect for brands running multiple simultaneous campaigns with different payout structures.
Yes, you can. You don't need an existing database to start building your influencer collaboration hub. If you're starting from scratch, you can use Softr Databases, which is built into the platform and allows you to store creator profiles, media kits, and campaign logs directly within the system.
If you happen to have influencer data in tools like Airtable, Google Sheets, or HubSpot, you can connect those too. You can even use the REST API to pull in live social media stats from third-party tools. You have complete control over how your partnership data is structured and displayed.
Softr Databases is the recommended native, relational data source for your influencer collaboration hub. It provides the highest performance for creator logins and instant automation triggers, ensuring a fast experience for partners uploading large media files.
If your brand uses other tools, Softr also connects to 17+ external sources. You can sync data from Airtable, Google Sheets, HubSpot, SmartSuite, or BigQuery. You can even blend sources—storing creator contact info in HubSpot while managing campaign assets in Softr Databases. Most sources support two-way sync, so if a creator updates their PayPal email in the portal, it updates in your database automatically.
Yes, Softr gives you total control over the creator experience. You can customize the layout and navigation to ensure your influencers find their briefs and tracking links easily. Each page or block can be visibility-controlled, so an influencer only sees their specific contracts and never the data of other creators on your roster.
You can set up various roles—such as Influencer, Talent Manager, or Finance Admin—and define exactly what each can edit. For instance, creators can upload content but not change their approved rate, while Talent Managers can see the entire roster. This level of customization ensures your influencer hub remains secure, professional, and tailored to every user.
Yes, you can fully white-label your influencer hub in Softr. You can use your own brand logo, specific brand colors, custom typography, and a custom domain (e.g., creators.yourbrand.com). This makes the portal feel like a premium, integrated part of your marketing stack, and you can remove all Softr branding to keep the focus entirely on your brand's relationship with its creators.
Yes, you can. Softr provides extensive flexibility to design a hub that matches your brand's aesthetic. You can adjust the visual theme and page structure to create a high-end experience for your creators. You can choose different blocks to display campaign information effectively:
- Table blocks – for tracking payment history or upcoming post deadlines.
- List or Card blocks – to display current campaign opportunities with high-res thumbnails.
- Detail View – to show a deep dive into a specific creator's performance stats.
- Forms – for creators to submit content links and analytics screenshots.
- Charts – to show influencers their growth or commission trends.
- Calendar blocks – to keep creators updated on campaign launch dates and posting schedules.
If your influencer program evolves, it's easy to add new pages or rearrange the layout using the visual drag-and-drop editor.
Softr is built with enterprise-grade security. All influencer data is encrypted in transit and at rest, and your hub is hosted on reliable, secure infrastructure. You have granular control over visibility; you can set role-based permissions so sensitive contract details and personal contact information are only accessible to authorized team members.
For hubs using Softr Databases, data is stored in a secure environment with SOC 2 Type II compliance and German-based hosting for GDPR peace of mind. If you connect external sources like Airtable or SQL, Softr doesn't store that data permanently—it displays it in real-time based on your specific access settings. You are always in control of your creator data and who can view or modify it.
It is fully production-ready. While many AI tools merely "vibe code" prototypes that lack stability, Softr builds your influencer collaboration hub on a professional, scalable foundation.
We handle the critical infrastructure like secure influencer authentication, roles, and hosting natively. This solves the "Day Two" problem: you get the speed of AI generation without the risk of managing messy, unmaintainable code. Your hub is scalable, secure, and ready to handle high volumes of creator traffic from the moment it is generated.
Softr is the first AI-native platform specifically designed for business apps. Unlike general "vibe coding" tools that produce fragile custom code, or traditional tools that require weeks of manual setup, Softr's AI Co-Builder creates structured apps on a secure, production-grade foundation.
Our hybrid advantage allows marketing teams to use AI to generate the initial hub in minutes, then use intuitive visual tools for precise branding and permission adjustments. You get the speed of AI with the reliability of built-in business features like secure influencer logins and relational data. It’s built for marketing teams that need to launch a professional creator portal today, not next month.
Yes. Softr supports powerful native workflows and deep integrations to connect your influencer hub to your existing tech stack. You can automate tasks like sending a Slack notification to your team when an influencer submits a post, or use the Stripe integration to handle creator payouts. Softr also supports webhooks and a REST API for advanced scenarios like syncing live follower counts.
Whether you need to trigger an email workflow via Zapier or pull in product data for influencers to review, you can build these automations directly into your hub without writing any code.
Describe your workflow. Softr's AI builds your custom hub in minutes with no code needed.