Manage leads, property listings, and showings in an AI-powered CRM built with AI that you customize to fit your agency's daily workflow.




Customize your free crm for real estate agents with the exact pipeline stages and views your team needs. Add features as your desk grows.





Connect property listings, buyer leads, and showing schedules with real-time sync—or manage everything in Softr Databases. Create one integrated system for your agency.
Give each agent the right tools and lead access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give listing agents, admin staff, and brokers tailored access and dashboards, so each role sees just the properties and deals they need.
Give listing agents, admin staff, and brokers tailored access and dashboards, so each role sees just the properties and deals they need.
Streamline your sales process with Softr Workflows. Trigger native automations for new inquiries or status changes to keep your pipeline moving.
Access and update your real estate CRM on the go during open houses or client showings. All apps are mobile-ready out of the box.
Use Google or email logins to give your agents fast, secure access to their lead database—no IT tickets or complex setups needed.
Keep client and property data safe with SOC2 and GDPR compliance, plus fine-tuned access control to manage your brokerage's digital assets.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your real estate CRM in minutes with AI—no dev time or complex configuration needed for your business.

Add features like showing bookings or automated contract storage as your brokerage grows, without a rebuild.

Start with a CRM, then add client portals or marketing dashboards—all in one place, with no extra tools.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A free CRM for real estate agents is a secure digital hub where Realtors can manage their entire lead lifecycle, property listings, and client interactions. Instead of juggling messy spreadsheets or sticky notes, this tool centralizes buyer preferences, showing schedules, and contract deadlines. It simplifies your administrative work so you can focus on closing deals and providing a high-touch experience for your buyers and sellers.
Softr is the first AI-native platform for building business software, making it the ideal choice for creating a customized real estate CRM. You can describe your specific sales process to the AI Co-Builder to instantly generate a database for your listings and leads, complete with automated follow-up pages and secure logic.
You don't need any coding skills to get started. You can generate your CRM with AI, pick a real estate template, or build from the ground up. Everything runs on Softr Databases—our native, relational database—or you can connect existing data from Airtable, Google Sheets, or HubSpot. You have total creative control to brand the CRM with your agency's logo, set specific permissions for team members, and adjust the layout visually. It’s fast to deploy, easy to scale as your commission grows, and flexible enough to handle everything from rentals to luxury sales.
You can include a wide range of features in your CRM tailored to the real estate industry. A high-performing real estate app blends functional tracking with AI-driven insights:
- AI-Powered Intelligence – Use Ask AI to let agents query their lead list for the hottest prospects, or set up Database AI Agents to automatically summarize property inspection reports or research neighborhood comps.
- Vibe Coding Blocks – Create complex, custom UI elements—like a dynamic property search map or a mortgage calculator—using the AI Code block to "vibe code" the exact functionality you need.
- Softr Workflows – Build native automations (like an automatic email alert when a new listing matches a buyer's criteria) that trigger whenever a price is updated or a lead status changes.
- Agent Portals & Logins – Securely manage your brokerage so each agent only sees their own listings and commission reports, while the managing broker has a bird's-eye view.
- Forms & Lead Capture – Collect lead information from open houses with custom mobile-friendly forms, including photo uploads and digital signatures.
- Dashboards & Charts – Visualize your sales funnel, average days on market, and monthly revenue performance with real-time charts.
- Lists & Advanced Filtering – Manage your inventory with searchable property tables, kanban boards for your pipeline, and detailed views for high-value clients.
Everything is built using Softr’s drag-and-drop blocks, so you can build these features without writing code.
Vibe coding is the fastest way to move from a lead-gen idea to a functional app using AI. You can "vibe code" your real estate CRM in Softr by simply describing your requirements—like specialized fields for escrow periods or buyer budget ranges—to the AI Co-Builder. Softr then generates a production-ready application on a secure foundation.
Unlike other tools that produce buggy, standalone code, Softr handles the core components like agent authentication, database architecture, and lead security natively. This gives you the speed of vibe coding without the technical debt of managing raw code. You describe your real estate workflow, Softr builds it, and it’s ready for your agents to use in the field immediately.
Yes. You can manage multiple agents, administrative assistants, and marketing teams within a single CRM. Each user only sees the specific leads and property records assigned to them based on their login and role. This is perfect for real estate teams where lead ownership and data privacy are critical for maintaining a competitive edge.
Yes, you can. You don't need an existing database or spreadsheet to start building your CRM. If you're starting fresh, you can use Softr Databases, which is built into the platform and optimized for real estate applications, allowing you to create tables for properties, buyers, and sellers immediately.
However, if you already have your client list in tools like Airtable, Google Sheets, HubSpot, or even a SQL database, you can connect those directly. You can even use the REST API to bring in data from local MLS feeds. Regardless of where your data lives, you have complete control over how it is categorized and displayed to your agents.
Softr Databases is the recommended native data source for your real estate CRM. It is designed for business software, offering high performance, instant automation triggers (like closing alerts), and a fast mobile experience for agents on the go.
If your listings are already stored elsewhere, Softr connects to 17+ external sources including Airtable, Google Sheets, HubSpot, SmartSuite, and BigQuery. You can even combine sources—for example, pulling property images from Softr Databases while syncing client contact info from HubSpot. Most sources support real-time, two-way sync, ensuring price changes in your CRM reflect instantly across your entire operation.
Yes, Softr gives you granular control over how agents interact with your CRM. You can customize the layout and navigation to match your brokerage’s unique sales process. Each block or page can be shown or hidden based on property status or agent role, ensuring team members only see the leads they are currently working on.
You can set up roles like 'Junior Agent', 'Broker', or 'Listing Coordinator' and define what each can view or modify. For instance, a junior agent might only see their assigned buyers, while a broker can oversee the entire team's commission pipeline. Filtering data by the 'Logged-in user' allows you to create highly personalized dashboards that keep agents focused on their specific tasks.
Yes, you can fully white-label your real estate CRM in Softr. You can use your brokerage’s logo, brand colors, custom typography, and a custom domain (e.g., crm.yourbrokerage.com) so the app feels like a proprietary tool. You can remove all Softr branding to ensure your agents and clients only see your company’s professional identity.
Yes, Softr offers extensive flexibility for designing your real estate CRM. You can adjust the visual theme to match your agency’s branding and structure pages to follow your specific deal flow. You can choose which data fields are displayed and where blocks are positioned for optimal workflow.
You can use various blocks to display your real estate data:
- Table blocks – for tracking offer statuses and appraisal dates.
- List or Card blocks – for showcasing high-resolution property photos and listing details.
- Detail View – for individual lead profiles or comprehensive property sheets.
- Forms – for capturing new inquiry data or showing feedback.
- Charts – for analyzing closing ratios and commission trends.
- Calendar blocks – for managing open houses, showings, and closing dates.
You can easily modify these layouts in the visual builder as your team grows or your marketing strategy changes.
Softr is built to protect sensitive client information like financial pre-approvals and personal contact details. All data is encrypted via TLS and at rest, with hosting on secure infrastructure. You have complete control over data visibility; you can set role-based permissions, visibility rules for specific records, and global restrictions to ensure that an agent from one team cannot access the sensitive lead data of another.
When using Softr Databases, your data is stored in a secure SOC 2 Type II compliant environment in Germany. If you link to external sources like Airtable or SQL, Softr simply displays your data in real-time without storing it locally, keeping you in full command of your information and compliance standards.
It is fully production-ready. While many AI tools merely 'vibe code' basic scripts that break easily, Softr builds your real estate CRM on a stable, enterprise-grade framework.
We provide the critical business features—like multi-agent authentication, secure property portals, and specific user permissions—natively. This eliminates the 'Day Two' struggle of AI tools; you get the advantage of instant generation without the risk of managing unmaintainable code. Your CRM is professional, secure, and ready for your agents to start logging leads immediately.
Softr is the first AI-native platform specifically designed for business logic. Unlike generic CRMs that force you into a fixed workflow or 'vibe coding' tools that are too fragile for real data, Softr’s AI Co-Builder creates custom apps on a secure, production-grade foundation.
The key advantage is the hybrid approach: use AI to build the core CRM structure and database in seconds, then use our visual editor to fine-tune the agent experience. You get custom software at the speed of AI with the reliability of built-in hosting, permissions, and security. It’s perfect for real estate teams that need a custom solution without a developer budget.
Yes. Softr supports robust native workflows and integrations to connect your CRM to the rest of your real estate tech stack. You can automate property tasks with Softr Workflows, collect earnest money with Stripe, or chat with buyers using Intercom. Softr also provides a REST API and webhooks for advanced connectivity.
Whether you need to push a new lead into an email marketing sequence, trigger a notification for a signed contract, or pull in new listings from your website, you can build these automations into your CRM without writing a single line of code.
Describe what you need. Softr's AI builds your custom real estate tool in minutes.