Track leads, manage site summaries, and monitor project pipelines in an AI-powered builder CRM built with AI to fit your firm's workflow.




Customize your builder CRM setup with the exact steps and views your team needs. Add features as project processes evolve—no code needed.






Connect subcontractor bids, project timelines, and site summaries with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your business.
Let project managers, techs, and clients log in to a branded portal. Set up permissions and personalized access in minutes—no code needed.
Automate your construction operations with workflows for lead follow-ups, subcontractor bid alerts, and appointment notifications that trigger instantly.
Automate your construction operations with workflows for lead follow-ups, subcontractor bid alerts, and appointment notifications that trigger instantly.
Assign roles for site managers, subs, or admins—each gets access only to the project pipelines and contact records they need.
Control who can view contractor bids, edit project status, or delete files—down to the field level to keep sensitive data protected.
Keep client contracts and site data safe. Softr is fully compliant with SOC2 and GDPR regulations, providing enterprise-grade security.
Capture site logs, inspection details, or bid submissions using flexible form blocks tailored to each specific construction task.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your builder CRM in minutes with AI. No dev time or complex configuration needed—just describe your process.

Add features like bid management, site summaries, or automated booking as your projects grow—no rebuild needed.

Start with a builder CRM, then add client portals or field tools—all in one place, with no extra seats to buy.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A builder CRM is a secure space where your construction team or project stakeholders can log in to access information like lead updates, contract files, quote forms, and project timelines. It keeps all sales and client communication in one place, so you don't have to rely on back-and-forth emails or messy spreadsheets. This makes it easier to stay organized and provide a better experience for every homeowner or contractor.
Softr is the first AI-native platform for building business software. It makes it easy to build a builder CRM that fits the way your construction business works. You can describe your needs to the AI Co-Builder to instantly generate your database, pipeline pages, and lead tracking logic—already connected and secure.
You don't need to code anything. You can start by generating with AI, using a template, or building from scratch. Everything runs on Softr Databases, the native, relational database built into the platform, or you can connect external tools like Airtable, Google Sheets, HubSpot, and more. You have full control to adjust the layout visually, decide which site managers see what, and brand it to match your company. It's quick to get up and running, simple to update, and flexible enough to grow with your project volume.
You can include a wide range of features in your builder CRM, depending on what your sales and construction workflow looks like. A great builder CRM app usually mixes classic functional blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let your team query lead data conversationally, or set up Database AI Agents to research local property data or summarize client change orders.
- Vibe Coding Blocks – Build complex, custom UI elements—like a construction cost calculator—using the AI Code block to "vibe code" exactly what you need.
- Softr Workflows – Build native automations (like an automatic site visit notification) that trigger notifications or sync data whenever a bid status is updated or a button is clicked.
- User Portals & Logins – Securely manage access so each sales rep only sees their own leads or specific job site views.
- Forms & Data Collection – Capture details with custom inquiry forms, permit file uploads, and conditional logic.
- Dashboards & Charts – Visualize your builder CRM performance and sales conversion metrics with real-time charts and summaries.
- Lists & Advanced Filtering – Display and manage your pipeline with searchable tables, kanban boards for permit stages, and detailed client record views.
Everything is built using Softr's drag-and-drop blocks, so you can create these features without writing code. Need something more custom? Use the Vibe Coding block to generate a tailored component with AI. And if your sales process changes, it's easy to update the CRM later.
Vibe coding is all about moving fast and using AI to build exactly what you need. You can "vibe code" a builder CRM in Softr by simply describing your requirements to the AI Co-Builder. Softr then generates a production-ready app on top of a stable, secure foundation.
Unlike other tools that just generate raw, fragile code, Softr handles the "boring 80%"—like authentication for your sales team, database logic for project leads, and security—natively. This means you get the speed of vibe coding without the "Day Two" headaches of managing raw code. You describe it, Softr builds it, and it’s ready for your team or clients instantly.
Yes. You can manage multiple clients or internal construction teams in a single builder CRM. Each user only sees the content and data assigned to them, based on their login and role. This is useful for construction firms, custom home builders, or any business working with multiple subcontractors and clients simultaneously.
Yes, you can. You don't need to bring your sales data from somewhere else to start building with Softr. If you're starting from scratch, you can use Softr Databases, which is built into the platform and integrates perfectly with any builder CRM application you build.
But if you already have project data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those too. You can also use the REST API connector to bring in data from other construction management sources. Either way, you have full control over how your leads and projects are structured and displayed.
Softr Databases is the recommended native, relational data source for Softr. It is built explicitly for business apps like a builder CRM, offering the highest performance, instant automation triggers, and a lightning-fast experience because the data is native to the platform.
If you already have your client data elsewhere, Softr also connects to 17+ external data sources. You can connect to Airtable, Google Sheets, HubSpot, SmartSuite, BigQuery, and more. You can even integrate multiple data sources into the same app—so your builder CRM could pull in project records from Softr Databases and lead data from HubSpot at once. Most sources support real-time, two-way sync, so any changes in your app or data source stay in sync automatically.
Yes, Softr gives you full control over how users experience your builder CRM. You can customize the layout, navigation, and content to match your brand and construction workflow. Each page or block can be shown or hidden based on who's logged in, so every sales rep or homeowner sees only the information relevant to them.
You can also set up different user roles, such as sales manager, site supervisor, or client—and define exactly what each role can view or edit. For example, homeowners can see only their project progress, while internal staff can manage all lead records. You can also create personalized views by filtering data based on the logged-in user.
This level of customization is especially useful when you're managing multiple projects, contractors, or neighborhoods in the same app. It helps keep the experience clean, secure, and tailored to each stakeholder.
Yes, you can fully white-label your builder CRM in Softr. You can use your own company logo, brand colors, fonts, and custom domain to make the CRM feel like a natural extension of your construction business. You can also remove all Softr branding, so your clients and team members only see your company's identity throughout the sales and project tracking experience.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your builder CRM. You can adjust colors, fonts, spacing, and page structure to match your brand. You can also choose how each page is laid out, decide which blocks go where, and set what different users see when they log in.
To display your data, you can add different types of blocks depending on what you need:
- Table blocks – to show structured data like lead lists, material costs, or bid tracking
- List or Card blocks – to highlight things like property profiles, contractor services, or floor plan resources
- Detail View – to show one record at a time, like a specific client dashboard
- Forms – for project inquiry and data collection
- Charts – to show sales pipeline insights or ROI
- Calendar blocks – to display site visits or project deadlines
If your sales process or design needs change later, it's easy to go back and make updates right in the visual builder.
Softr is built with security in mind. All sales and project data is encrypted in transit (TLS) and at rest, and your builder CRM is hosted on secure, reliable infrastructure. Softr apps also give you full control over who can see and do what in your app. You can set up role-based permissions, manage users directly within your data source, set visibility rules, and apply global restrictions to protect sensitive lead data across your entire app.
For apps using Softr Databases, your data is stored in Softr's secure environment, with all data hosted in Europe (Germany) and SOC 2 Type II compliance. For apps connected to external data sources like Airtable, Notion, or SQL, Softr doesn't store your data—it just displays it in real time based on your access settings. You're always in control of your client information and who can view or edit it.
It is fully production-ready. Unlike many AI tools that just "vibe code"—generating fragile, custom code that is hard to maintain or secure—Softr builds your builder CRM on top of a stable, business-grade foundation.
We handle the "boring 80%" (like team authentication, secure hosting, and granular permissions for project data) natively, so you don't have to. This solves the "Day Two" problem of AI: you get the speed of instant generation without the headache of managing raw, unreliable code. Your CRM is secure, scalable, and ready for your sales team to use from day one.
Softr is the first AI-native platform for building business software. Unlike pure "vibe coding" tools that generate fragile code, or traditional no-code tools that require manual configuration of every lead field, Softr's AI Co-Builder creates a builder CRM on top of a secure, production-ready foundation.
What sets it apart is the hybrid advantage: you can use AI to generate your database, CRM app, and logic in minutes, then use visual controls for precise editing of your pipeline. You get the speed of AI with the reliability of business-grade infrastructure (auth, roles, permissions, and hosting) already built-in. It's designed for non-technical construction teams who want to move from prototype to production on day one.
Yes. Softr supports powerful native workflows and a wide range of integrations so you can connect your builder CRM to the rest of your tech stack. You can automate tasks using Softr Workflows, or sync with tools like Stripe and Intercom. Softr also supports REST API and webhooks for more advanced construction management workflows.
Whether you need to send lead data to an accounting system, trigger site visit reminders based on user actions, or display floor plans from other tools, you can build it into your builder CRM, without writing code.
Describe what you need. Softr's AI builds your custom builder CRM in minutes.