Visualize pipelines, track revenue, and monitor team performance in an AI-powered CRM dashboard built with AI to fit your unique workflow.


Customize a CRM dashboard that looks sleek and modern out of the box. Add only the features you need, and iterate as your team's workflows evolve.





Connect lead sources, sales records, and contact lists with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your business.
Give each sales member the right tools and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give different team members tailored access and CRM dashboard views, so each role sees just the metrics and pipeline data they need.
Give different team members tailored access and CRM dashboard views, so each role sees just the metrics and pipeline data they need.
Streamline your sales processes with Softr Workflows. Trigger native automations for follow-up alerts and status changes to keep deals moving.
Access and update your CRM dashboard on the go. All apps are mobile-ready out of the box, letting teams update lead data from anywhere.
Use Google, email, or SSO logins to give your sales team fast, secure access to their pipeline data—no IT tickets needed.
Keep sensitive customer data safe with SOC2 and GDPR compliance, plus fine-tuned access control at every level of your CRM dashboard.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your CRM dashboard in minutes with AI—no manual setup or complex configurations needed to get started.

Add features like pipeline tracking, revenue charts, or automated alerts as your needs evolve—no rebuild needed.

Start with a CRM dashboard, then add client portals or internal tools—all in one place, with no extra tools.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A CRM dashboard is a secure space where your sales team or department leads can log in to access critical information, like deal statuses, lead contact details, activity logs, and sales pipelines. It keeps all business development data in one place, so you don't have to rely on back-and-forth emails or messy spreadsheets. This makes it easier to stay organized and provide a better experience for your sales reps and managers.
Softr is the first AI-native platform for building business software. It makes it easy to build a CRM dashboard that fits the way your sales process works. You can describe your needs to the AI Co-Builder to instantly generate your database, pipeline pages, and lead tracking logic—already connected and secure.
You don't need to code anything. You can start by generating with AI, using a template, or building from scratch. Everything runs on Softr Databases, the native, relational database built into the platform, or you can connect external tools like Airtable, Google Sheets, HubSpot, and more. You have full control to adjust the layout visually, decide which reps see which leads, and brand it to match your company. It's quick to get up and running, simple to update, and flexible enough to grow with your sales team's needs.
You can include a wide range of features in your CRM dashboard, depending on what your sales workflow looks like. A great CRM dashboard app usually mixes classic functional blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let sales reps query their lead data conversationally, or set up Database AI Agents to research prospect company backgrounds or enrich lead profiles automatically.
- Vibe Coding Blocks – Build complex, custom UI elements—like a custom commission calculator or a sales leaderboard—using the AI Code block to "vibe code" exactly what you need.
- Softr Workflows – Build native automations (like an automatic lead assignment notification) that trigger alerts or sync data whenever a deal status is updated or a contact button is clicked.
- User Portals & Logins – Securely manage access so each salesperson only sees their own assigned leads or specific regional views.
- Forms & Data Collection – Capture new prospects with custom lead-gen forms, file uploads for contracts, and conditional logic for intake.
- Dashboards & Charts – Visualize your CRM dashboard performance and KPIs with real-time charts showing monthly recurring revenue and conversion rates.
- Lists & Advanced Filtering – Display and manage your sales pipeline with searchable tables, kanban boards for deal stages, and detailed customer record views.
Everything is built using Softr's drag-and-drop blocks, so you can create these features without writing code. Need something more custom? Use the Vibe Coding block to generate a tailored sales component with AI. And if your sales cycle changes, it's easy to update the platform later.
Vibe coding is all about moving fast and using AI to build exactly what you need. You can "vibe code" a CRM dashboard in Softr by simply describing your requirements to the AI Co-Builder. Softr then generates a production-ready app on top of a stable, secure foundation.
Unlike other tools that just generate raw, fragile code, Softr handles the "boring 80%"—like user authentication, sales database logic, and lead-level security—natively. This means you get the speed of vibe coding without the "Day Two" headaches of managing raw code. You describe it, Softr builds it, and it’s ready for your sales team instantly.
Yes. You can manage multiple sales teams or departments in a single CRM dashboard. Each user only sees the leads and pipeline data assigned to them, based on their login and role. This is useful for large sales organizations, multi-regional firms, or any business where managers need a high-level view while reps focus on their specific accounts.
Yes, you can. You don't need to bring your sales data from somewhere else to start building with Softr. If you're starting from scratch, you can use Softr Databases, which is built into the platform and integrates perfectly with any CRM dashboard you build.
But if you already have lead data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those too. You can also use the REST API connector to bring in customer data from other sources. Either way, you have full control over how your sales data is structured and displayed in your dashboard.
Softr Databases is the recommended native, relational data source for Softr. It is built explicitly for business apps, offering the highest performance for sales tracking, instant automation triggers, and a lightning-fast experience because the CRM data is native to the platform.
If you already have your leads elsewhere, Softr also connects to 17+ external data sources. You can connect to Airtable, Google Sheets, HubSpot, SmartSuite, BigQuery, and more. You can even integrate multiple data sources into the same app—so your CRM dashboard could pull in prospect records from Softr Databases and customer support tickets from HubSpot at once. Most sources support real-time, two-way sync, so any changes in your app or data source stay in sync automatically.
Yes, Softr gives you full control over how users experience your CRM dashboard. You can customize the layout, navigation, and sales stages to match your brand and workflow. Each page or block can be shown or hidden based on who's logged in, so every sales rep sees only the accounts that are relevant to them.
You can also set up different user roles, such as sales rep, sales manager, or admin—and define exactly what each role can view or edit. For example, reps can see only their own leads, while managers can oversee the entire pipeline across the whole team. You can also create personalized views by filtering records based on the logged-in user.
This level of customization is especially useful when you're managing multiple territories or complex sales cycles in the same app. It helps keep the sales experience clean, secure, and tailored to each user.
Yes, you can fully white-label your CRM dashboard in Softr. You can use your own logo, brand colors, fonts, and custom domain to make the dashboard feel like a proprietary internal tool. You can also remove all Softr branding, so your sales team only sees your company's identity throughout their daily sales operations.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your CRM dashboard. You can adjust colors, fonts, spacing, and page structure to match your corporate identity. You can also choose how each sales page is laid out, decide which lead blocks go where, and set what different managers see when they log in.
To display your sales data, you can add different types of blocks depending on what you need:
- Table blocks – to show structured data like lead lists, contract values, or follow-up logs
- List or Card blocks – to highlight things like prospect profiles, service offerings, or marketing resources
- Detail View – to show one account at a time, like a comprehensive customer profile
- Forms – for logging new discovery calls or lead information
- Charts – to show revenue insights and sales performance
- Calendar blocks – to display follow-up dates or project deadlines
If your sales process or design needs change later, it's easy to go back and make updates right in the visual builder.
Softr is built with security in mind. All sales data is encrypted in transit (TLS) and at rest, and your CRM apps are hosted on secure, reliable infrastructure. Softr apps also give you full control over who can see and do what in your dashboard. You can set up role-based permissions, manage sales reps directly within your data source, set visibility rules, and apply global restrictions to protect sensitive revenue and customer data across your entire app.
For apps using Softr Databases, your data is stored in Softr's secure environment, with all data hosted in Europe (Germany) and SOC 2 Type II compliance. For apps connected to external data sources like Airtable, Notion, or SQL, Softr doesn't store your customer data—it just displays it in real time based on your access settings. You're always in control of your data and who can view or edit it.
Softr also follows industry best practices for authentication, access control, and platform monitoring to help keep your sales information safe.
It is fully production-ready. Unlike many AI tools that just "vibe code"—generating fragile, custom code that is hard to maintain or secure—Softr builds your CRM dashboard on top of a stable, business-grade foundation.
We handle the "boring 80%" (like team authentication, secure lead hosting, and granular permissions) natively, so you don't have to. This solves the "Day Two" problem of AI: you get the speed of instant generation without the headache of managing raw, unreliable code. Your CRM is secure, scalable, and ready for your sales team to use from day one.
Softr is the first AI-native platform for building business software. Unlike pure "vibe coding" tools that generate fragile code, or traditional no-code tools that require manual configuration of complex sales logic, Softr's AI Co-Builder creates CRM apps on top of a secure, production-ready foundation.
What sets it apart is the hybrid advantage: you can use AI to generate your sales database, app pages, and deal logic in minutes, then use visual controls for precise editing of your sales funnel. You get the speed of AI with the reliability of business-grade infrastructure (auth, roles, permissions, and hosting) already built-in. It's designed for non-technical sales ops teams who want to move from prototype to production on day one.
Yes. Softr supports powerful native workflows and a wide range of integrations so you can connect your CRM dashboard to the rest of your sales and marketing stack. You can automate tasks using Softr Workflows, or sync with tools like Stripe for billing and Intercom for communication. Softr also supports REST API and webhooks for more advanced sales automation workflows.
Whether you need to send customer data to an e-signature system, trigger Slack alerts based on a deal closing, or display information from marketing tools, you can build it into your CRM dashboard without writing code.
Describe what you need. Softr's AI builds it in minutes. Get started free.