Manage leads, track sales, and enhance customer relationships with a customizable CRM tailored to your car dealership's needs.


Set up a car sales CRM that fits your team’s workflow today. Add just the views and features you need, and easily adapt as your business grows.
Connect spreadsheets, CRMs, and inventory systems with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your car sales.
Empower your sales team with tailored tools and access to manage leads, deals, and inventory—fast setup, secure logins, and easy automation.
Provide sales reps, managers, and admin staff with custom dashboards so each role sees only relevant data.
Provide sales reps, managers, and admin staff with custom dashboards so each role sees only relevant data.
Integrate with your favorite tools to automate lead assignments, reminders, and follow-ups.
Access your car sales CRM from any device—mobile-ready for your team on the go.
Allow your team to log in securely with Google, email, or SSO—no IT tickets needed.
Protect sensitive sales and customer data with SOC2 and GDPR compliance, plus robust access controls.
Sales reps can ask AI for customer details or deal status—instant answers appear, right in your CRM powered by Softr.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Launch your car sales CRM in minutes with drag-and-drop blocks and ready-made templates.
Add features like lead tracking, inventory, or sales reporting as your dealership grows.
Start with your CRM, then add inventory tools, dashboards, or forms—all in one place.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












A car sales CRM is a secure platform where your dealership team can manage leads, customers, vehicle inventory, and sales processes—all in one place. It helps sales reps track interactions, follow up with potential buyers, and keep all communication organized, so you don’t have to rely on sticky notes or scattered spreadsheets. This makes it easier to provide a smooth, professional experience for your customers and your sales team.
Softr makes it easy to set up a car sales CRM that matches the way your dealership works. You can connect your existing data—like leads from Airtable, customer info from HubSpot, or inventory in Notion—and provide a portal where your team can log in, see new leads, manage test drives, update sales statuses, and access important documents, all in one place.
You don’t need to write any code. You can start with a template or build from scratch, customize the layout, set permissions for sales reps and managers, and brand it for your dealership. It’s fast to launch, simple to update, and flexible enough to grow as your sales process evolves.
You can include a wide range of features in your car sales CRM, depending on your dealership’s workflow. Some common options are:
\- User logins – so each sales rep or manager can access their own dashboard
\- Custom dashboards – to track leads, inventory status, and sales targets
\- Forms – for capturing lead information, scheduling test drives, or processing trade-ins
\- File sharing – keeping contracts, spec sheets, and customer documents in one place
\- Search and filters – to quickly find vehicles, leads, or customer records
\- Tables, lists, and detail views – to display inventory, customer interactions, or follow-up tasks
\- Comments or status updates – so teams can keep communication organized
\- Charts – to visualize sales performance, lead conversion rates, or inventory trends
\- Calendar view – for booking appointments, delivery dates, or upcoming promotions
\- Permissions and roles – so only the right people can view or update sensitive info
All these features can be built with Softr’s drag-and-drop tools, so you don’t need to code. And if your dealership’s needs change, it’s easy to update your CRM portal.
No coding is required. You can build your car sales CRM entirely using Softr’s visual editor. Everything—from layout to user permissions—can be tailored to your dealership without writing a single line of code.
Yes. You can manage multiple dealerships or sales teams within a single car sales CRM. Each user—whether they’re a sales rep, manager, or team member—will only see the cars, leads, and deals assigned to them, based on their login and role. This is especially useful for automotive groups, independent dealers, or organizations managing several sales teams or locations at once.
Softr supports a wide range of data sources for your car sales CRM. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. You can also bring in data from other systems using the REST API.
You’re not limited to just one. You can combine several data sources in your CRM and display them together—so, for example, your car sales CRM can show leads from HubSpot alongside inventory from Airtable. Most sources support real-time, two-way sync, so any changes made in your CRM or data source are updated automatically.
Yes, Softr gives you full control over the user experience and permissions within your car sales CRM. You can tailor the interface, navigation, and content to match your dealership's branding and sales process. Each page or block can be shown or hidden based on who’s logged in, so every sales rep or manager sees only what’s relevant to their role.
You can also set up different user roles, such as salesperson, manager, or admin, and define exactly what each can view or edit. For example, sales reps might only see their own leads and deals, while managers can oversee all activity. You can create personalized dashboards and data views, filtered by logged-in user, helping to keep your sales operation organized, secure, and tailored to each team member.
Yes, you can. You don't need to bring your car sales data from another system to start building your CRM with Softr. If you're starting from scratch, you can use Softr Databases, which is built-in and integrates perfectly with your car sales workflow.
If you do have existing data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those as well. Plus, you can use the REST API connector to bring in car inventory, leads, or other sales data from different platforms. Either way, you have full control over how your car sales data is organized and displayed in your CRM.
Yes, you can fully white-label your car sales CRM in Softr. You can use your own dealership logo, brand colors, fonts, and even a custom domain to make the CRM feel like a seamless part of your business. You’re also able to remove all Softr branding, so your sales team and customers only see your dealership’s identity throughout the CRM experience.
Absolutely! Softr gives you lots of flexibility to control both the design and layout of your car sales CRM. You can adjust colors, fonts, spacing, and page structure to match your dealership’s brand. You can also customize each page, decide which blocks go where, and manage what sales reps, management, or customers see when they log in.
To display your sales data, you can add different types of blocks depending on what you need:
\- Table blocks – to show inventory lists, sales pipelines, or lead tracking
\- List or Card blocks – to highlight vehicles, customer profiles, or team members
\- Detail View – to show details for a single vehicle, lead, or deal
\- Forms – for new lead entry, test drive requests, or follow-up notes
\- Charts – for sales performance insights
\- Calendar blocks – to display test drives, follow-ups, or delivery dates
If your content or design needs change later, it’s easy to go back and make updates right in the visual builder.
Softr is built with security as a top priority. All your dealership’s data is encrypted both in transit (TLS) and at rest, and your car sales CRM is hosted on secure, reliable infrastructure. Softr allows you to control who can view or edit information within your CRM. You can set up role-based permissions, manage users directly from your data source, set visibility rules, and apply global restrictions to protect sensitive customer and vehicle data across your CRM.
For CRMs connected to external sources like Airtable, Notion, or SQL, Softr doesn’t store your data—it simply displays it in real time based on your access settings. You always have full control over your dealership’s data and who can access it.
Softr follows industry best practices for authentication, access control, and ongoing monitoring to keep your CRM information safe.
You can get started for free. Softr’s Free plan lets you publish one car sales CRM app with up to 10 users and 2 user groups, and supports all standard data sources like Softr Databases, Airtable, Google Sheets, and more.
If your CRM needs to support more users or advanced features, you can explore the paid plans here: <https://softr.io/pricing>
Softr is designed to make it easy to build fully functional, user-facing apps—like car sales CRMs, dealer portals, and internal sales tools—without writing any code or hiring developers. What really sets Softr apart is how quickly you can go from an idea to a working CRM that connects to your dealership’s data.
Unlike some no-code tools focused just on mobile apps or developer-heavy solutions, Softr is ideal for non-technical teams who want control over layout, user experience, and who sees what. You can build your CRM using real-time data from Airtable, Google Sheets, Softr Databases, or SQL, and create secure, branded CRMs that your team or customers can access.
Everything is customizable visually, from content and design to permissions. And because Softr includes user roles, forms, conditional logic, and API support out of the box, you don’t need to patch together multiple tools to create a polished CRM.
Yes, you can! Softr supports a range of integrations so you can connect your car sales CRM to the rest of your dealership’s tools. You can sync with services like Stripe for payments, Intercom for chat, and automate tasks using Zapier, Make, and N8N. Softr also supports REST API and webhooks for more advanced dealership workflows.
Whether you want to send CRM data to another system, trigger automations based on sales actions, or display information from other tools, you can add these capabilities to your CRM—no coding required.