Build your own airtable crm, no code required
Organize contacts, track interactions, and streamline processes with a customizable CRM tailored to your business needs and goals.
Customize your CRM around your processes
Build a CRM with just the views and workflows your team needs. Add features at your own pace, and adapt as your processes grow or change.
Contact management
Deals & pipeline tracking
Task assignment & reminders
Email & call logging
Document sharing
Sales reporting & dashboards
Bring all your client data together in real time
Connect spreadsheets, CRMs, and other systems with real-time sync—or manage everything in Softr Databases. Centralize client and project data for streamlined workflows.
Custom access for every team. Built-in security, no dev time.
Empower your sales and support teams with the right CRM tools and access. Set up secure logins, user groups, and granular permissions—no dev work required.
Advanced permissions
Give sales reps, managers, and support staff tailored access so each role sees just the contacts and pipelines they need.
User groups
Give sales reps, managers, and support staff tailored access so each role sees just the contacts and pipelines they need.
Automations
Connect your CRM to Make, Zapier, or N8N to automate follow-ups, lead assignments, and data sync.
Works on any device
Access and update your CRM from any device. All apps are mobile-ready out of the box.
Easy, secure logins
Let your team log in easily via Google, email, or SSO—fast and secure, with no IT needed.
Security
Keep your CRM data safe with SOC2 and GDPR compliance, plus robust access controls.
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Put AI to work for sales teams
Sales teams can ask AI for lead details, activity history, or pipeline stats—right inside your CRM, powered by your live data.
Why Softr vs other software
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Easy, fast setup
Set up your Airtable CRM in minutes with drag-and-drop blocks and pre-built CRM templates.
Consolidate your stack
Add new views, custom fields, or integrations as your CRM needs change—no starting over needed.
Flexible as you grow
Manage your CRM, client portals, and reporting—all in one place, built on your Airtable data.
Build a fully custom crm in minutes
Connect to your data in seconds
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Customize layout and logic
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Publish and launch
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.
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Frequently asked questions
Build your CRM effortlessly and quickly