CRM

Build your own crm for real estate wholesalers

Manage leads, track deals, and optimize workflows with a customizable CRM tailored to the needs of real estate wholesalers.

Get started free Start with a template

Screenshot of a CRM user interface designed for real estate wholesalers, displaying property listings, lead details, contact information, and workflow management tools.

crm for real estate wholesalers mobile ui

Loved by 800,000+ teams around the globe

Flexibility

Customize your CRM around your processes

Choose just the views and features your wholesale real estate team needs. Adapt your CRM as your deals and workflows evolve—no coding required.

UI screenshot of lead intake and tracking

UI screenshot of property pipeline management

UI screenshot of automated task reminders

UI screenshot of document upload and sharing

UI screenshot of buyer and seller database

UI screenshot of deal analysis and reporting

Data Management

Unify your property data in real time

Connect spreadsheets, CRMs, and listing tools with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your real estate business.

Explore all data sources

Power

Custom access for every team. Built-in security, no dev time.

Empower real estate wholesaling teams with the right tools and access. Set up secure logins, user groups, and granular permissions—no IT or coding required.

Advanced permissions

Give acquisition agents, dispositions, and admins tailored dashboards so each role tracks only their relevant deals.

User groups

Give acquisition agents, dispositions, and admins tailored dashboards so each role tracks only their relevant deals.

Automations

Connect with tools like Make, Zapier, or N8N to automate lead routing, status updates, and follow-ups.

Works on any device

Access and update your wholesaling CRM from anywhere. All apps are mobile-ready out of the box.

Easy, secure logins

Let your team log in securely using Google, email, or SSO—get everyone set up in minutes.

Security

Keep deal and contact data protected with SOC2 and GDPR compliance, plus robust access controls.

AI Magic

AI Assistant for Real Estate Wholesalers

Let wholesalers ask AI for property data or sales insights—answers appear instantly inside your CRM, powered by Softr’s built-in AI.

Why Softr

Why Softr vs other software

No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

UI screenshot of Softr drag-and-drop dashboard setup for building crm for real estate wholesalers

Easy, fast setup

Launch a CRM for real estate wholesalers in minutes with simple drag-and-drop and ready-made templates.

UI screenshot of Softr dashboard with resources, contacts, finances, and projects modules

Consolidate your stack

Add property tracking, lead management, or custom workflows as your wholesaling business scales.

Integration logos showing Softr connected with Airtable, Notion, Google Sheets, HubSpot, SQL, Rest API, and more.

Flexible as you grow

Manage contacts, deals, and marketing tools all in one CRM—no extra apps or logins needed.

“We’re not coders or developers, but Softr is so easy to use and learn — it lets us run with our ideas.”

Ashley Kalinauskas

CEO, Torigen Pharmaceuticals

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“With Softr we’re able to experiment and innovate at the speed of conversation, which gives users a sense of control and ownership.”

Oliver Thomas

Maker Digital Systems Architect, MIT

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“The biggest benefit we’ve found with Softr is how customizable and flexible it is. We’ve been able to create a platform that is adapted to our fairly complicated needs.”

Isobelle Ford

Founder & Director, Skylight Ventures

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“We’ve been able to create multiple client and employee portals with Softr and it works like magic. The integration with monday.com is seamless.”

Jesuena Estoque Reimer

Founder, Mindflows

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“Building our sustainability training app on Softr let us deliver an intuitive user experience to over 5,000 professionals in days without writing a single line of code.”

Guillaume Duvernay

Growth Lead, Plan A

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“I’ve dreamed of having a client portal for probably 10 years. I tried many different tools, got frustrated, and let it go. Then I played with Softr and immediately went “this is it!”

Rebecca Berneck

CEO, Officeheads

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How It Works

Build a fully custom CRM for real estate wholesalers in minutes

Connect to your data in seconds

Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.

Customize layout and logic

Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.

Publish and launch

Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.

“Our submission process used to be on paper. Now clinics use our Softr customer portal and submit in a few clicks. It saves 3-4 hours a day of at least one employee’s time.”