CRM

Build your own lead qualification tool, no code required

Qualify leads, prioritize opportunities, and enhance sales efficiency with a customizable tool tailored to your team's unique process.

Screenshot of a lead qualification tool user interface displaying fields for entering lead information, qualification criteria, and action buttons for managing leads.
lead qualification tool mobile ui
Loved by 800,000+ teams around the globe
Data Management

Bring all your lead data together in real time

Connect spreadsheets, CRMs, and other systems with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your leads.

Explore all data sources
Power

Custom access for every team. Built-in security, no dev time.

Give your sales and marketing teams the perfect tools for qualifying leads. Set permissions, logins, and team access instantly—no IT needed.

Advanced permissions

Give different team members customized dashboards—so SDRs, managers, and marketers see just the lead info they need.

User groups

Give different team members customized dashboards—so SDRs, managers, and marketers see just the lead info they need.

Automations

Integrate with tools like Make, Zapier, or N8N to automate lead scoring, follow-ups, and CRM updates.

Works on any device

Update and review lead status in the field or at your desk. All CRM tools are mobile-ready by default.

Easy, secure logins

Allow your team to access the CRM securely with Google, email, or SSO logins—no IT bottlenecks.

Security

Protect your prospect data with SOC2 and GDPR compliance, plus granular access controls for every team role.

AI Magic

Give sales teams an AI helper

Sales reps get instant answers on leads, qualification, and status—AI works right inside your Softr CRM, saving valuable time.

Why Softr

Why Softr vs other software

No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

UI screenshot of Softr drag-and-drop dashboard setup for building lead qualification tool

Easy, fast setup

Launch your lead qualification CRM in minutes with drag-and-drop blocks and ready-made templates.

UI screenshot of Softr dashboard with resources, contacts, finances, and projects modules

Consolidate your stack

Add new fields, scoring logic, or integrations to refine your lead qualification without starting over.

Integration logos showing Softr connected with Airtable, Notion, Google Sheets, HubSpot, SQL, Rest API, and more.

Flexible as you grow

Manage lead capture, scoring, and follow-ups in one CRM—no need for extra tools or subscriptions.

“We’re not coders or developers, but Softr is so easy to use and learn — it lets us run with our ideas.”
Ashley Kalinauskas
CEO, Torigen Pharmaceuticals
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“With Softr we’re able to experiment and innovate at the speed of conversation, which gives users a sense of control and ownership.”
Oliver Thomas
Maker Digital Systems Architect, MIT
Read customer story
“The biggest benefit we’ve found with Softr is how customizable and flexible it is. We’ve been able to create a platform that is adapted to our fairly complicated needs.”
Isobelle Ford
Founder & Director, Skylight Ventures
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“We’ve been able to create multiple client and employee portals with Softr and it works like magic. The integration with monday.com is seamless.”
Jesuena Estoque Reimer
Founder, Mindflows
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“Building our sustainability training app on Softr let us deliver an intuitive user experience to over 5,000 professionals in days without writing a single line of code.”
Guillaume Duvernay
Growth Lead, Plan A
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“I’ve dreamed of having a client portal for probably 10 years. I tried many different tools, got frustrated, and let it go. Then I played with Softr and immediately went “this is it!”
Rebecca Berneck
CEO, Officeheads
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How It Works

Build a fully custom lead qualification tool in minutes

Connect to your data in seconds

Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.

Customize layout and logic

Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.

Publish and launch

Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.

“Our submission process used to be on paper. Now clinics use our Softr customer portal and submit in a few clicks. It saves 3-4 hours a day of at least one employee’s time.”
Ashley Kalinauskas
CEO, Torigen Pharmaceuticals

250+

veterinary clinics using the portal

600+

submissions processed per month
Read Case Study

Frequently asked questions

What is a lead qualification tool?
What are the benefits of building a lead qualification tool with Softr?
What types of features can I build into my lead qualification tool?
Do I need to know how to code to build a lead qualification tool in Softr?
Can I manage multiple leads or qualification teams in the same lead qualification tool?
Which data sources does Softr support for the lead qualification tool?
Can I customize the user experience and permissions in my lead qualification tool?
Can I use Softr for my lead qualification tool if I don’t already have my data in another tool?
Can I white-label my lead qualification tool in Softr, including using my own branding?
Can I customize the design and layout of my lead qualification tool?
How secure is my data in Softr apps?
How much does it cost to build a lead qualification tool with Softr?
How is Softr different from other no-code tools?
Can I automate workflows and integrate with other tools?

Related use cases

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