Track leads, monitor progress, and enhance conversions with a custom portal tailored to your sales team's workflow and objectives.


Customize your lead tracking portal with just the views and steps your team works with. Easily adapt and add features as your process evolves.
Connect spreadsheets, CRMs, and other systems with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your leads.
Easily track leads, manage contacts, and assign permissions in a fully branded CRM portal. Set up secure logins and user groups in minutes.
Your CRM portal is mobile-ready by default. Access and manage leads on desktop or mobile effortlessly.
Your CRM portal is mobile-ready by default. Access and manage leads on desktop or mobile effortlessly.
Connect with your sales tools to automate follow-ups, reminders, and data syncs—no manual work needed.
Provide different logins for sales, marketing, or admin teams—each with personalized dashboards and access.
Set granular rules for different user roles. Customize who can view, edit, or assign leads at every level.
Protect client and lead information. Softr ensures SOC2 and GDPR compliance for all your CRM data.
Let sales teams ask AI about leads, status, or contacts. Get quick, accurate answers right inside your CRM portal with Softr.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Launch your lead tracking portal in minutes with drag-and-drop blocks and CRM templates.
Add features like pipeline stages, contact records, or automations as your sales process changes.
Start with your CRM, then add lead forms, dashboards, or reporting—all in one place, no extra tools.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












A lead tracking portal is a secure, centralized hub where your team can log in to view, manage, and update information about leads. Instead of juggling spreadsheets or email threads, all interactions, updates, and documents related to potential customers are kept in one place. This helps sales and marketing teams stay organized, track progress, and ensure no opportunities slip through the cracks.
Softr makes it simple to build a lead tracking portal that fits how your team works. You can connect your existing data sources, like Airtable, HubSpot, Notion, monday.com, SQL, and more, to create a portal where team members can log in, see lead statuses, update details, assign tasks, and share notes—all in one place.
You don’t need to code anything. You can start with a template or build from scratch, customize the layout, set up permissions for different team roles, and brand the portal to match your company. It’s quick to launch, easy to update, and flexible enough to adapt as your sales process evolves.
You can add a wide variety of features to your lead tracking portal, depending on your sales workflow. Some common options include:
\- User logins – so each team member can access leads relevant to them
\- Custom dashboards – to show lead pipelines, conversion rates, or key metrics
\- Forms – for capturing new lead details or updating existing records
\- File sharing – upload and access documents related to leads securely
\- Search and filters – quickly find leads by stage, owner, or any field
\- Tables, lists, and detail views – to display lead information, activities, or follow-up tasks
\- Comments or status updates – so everyone stays informed on the latest activity
\- Charts – to visualize trends, lead sources, or performance
\- Calendar view – track follow-ups, meetings, or important deadlines
\- Permissions and roles – so team members only see what they need
Everything is built using Softr’s drag-and-drop blocks, so you can set up these features without any coding. If your process changes, it’s easy to update the portal as needed.
No coding is required. You can build your lead tracking portal entirely using Softr’s visual editor. Everything from the layout to user permissions can be customized without writing a single line of code.
Yes. You can manage multiple clients or sales teams in a single lead tracking portal. Each user only sees the leads and information assigned to them, based on their login and role. This is especially helpful if you’re handling several accounts or managing different teams, ensuring everyone has secure access to the leads they’re responsible for.
Softr supports a wide range of data sources for your lead tracking portal. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. You can also import data from other sources using the REST API.
You’re not limited to just one. You can integrate multiple data sources within the same portal and display them side by side—so your lead tracking portal can pull in leads from both Airtable and HubSpot at the same time. Most sources support real-time, two-way sync, so any changes in your portal or data source stay up-to-date automatically.
Yes, Softr gives you full control over how users experience your lead tracking portal. You can customize the layout, navigation, and content to match your brand and sales process. Each page or block can be shown or hidden based on who’s logged in, so every user only sees the relevant leads and data.
You can also set up different user roles, such as sales rep, admin, or team manager—and define exactly what each role can view or update. For example, sales reps can see only their assigned leads, while managers can oversee all leads and activity. You can create personalized dashboards and filtered views based on the logged-in user.
This level of customization is especially valuable when you’re tracking leads for multiple teams or clients in the same portal. It keeps the experience streamlined, secure, and tailored for each user.
Yes, you can. You don’t need to have your lead data in another system to start using Softr for your lead tracking portal. If you’re starting from scratch, you can use Softr Databases, which is built right into the platform and works perfectly for managing leads.
But if you already have lead data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those too. You can also use the REST API connector to bring in leads from other sources. Either way, you have full control over how your lead data is organized and displayed in your portal.
Yes, you can fully white-label your lead tracking portal in Softr. You can use your own logo, brand colors, fonts, and custom domain to make the portal feel like a seamless part of your organization. You can also remove all Softr branding, so your team and collaborators only see your company’s identity throughout the lead tracking experience.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your lead tracking portal. You can adjust colors, fonts, spacing, and page structure to fit your brand and workflow. You also decide how each page is presented, which blocks go where, and what different users see when they log in.
To show your lead data, you can add different types of blocks depending on your needs:
\- Table blocks – to display structured data like lead lists, contacts, or sales pipelines
\- List or Card blocks – to highlight leads, opportunities, or activities
\- Detail View – to show individual lead records or profiles
\- Forms – for inputting new leads or updating lead information
\- Charts – to visualize lead progress, funnel stats, or performance
\- Calendar blocks – to track follow-ups or lead-related events
If your requirements change, it’s easy to update your portal directly through the visual builder.
Softr is built with security in mind. All data is encrypted in transit (TLS) and at rest, and your lead tracking portal is hosted on secure, reliable infrastructure. You have full control over who can access or manage the leads and information in your portal. You can set up role-based permissions, manage users within your data source, set visibility rules, and apply restrictions to protect your sensitive lead data.
For portals connected to external sources like Airtable, Notion, or SQL, Softr doesn’t store your data—it displays it in real time based on your access rules. You’re always in control of your data and who can view or edit it.
Softr also uses industry best practices for authentication, access management, and platform monitoring to help keep your lead information safe.
You can get started for free. Softr’s Free plan lets you publish one app with up to 10 users and 2 user groups, and supports all standard data sources like Softr Databases, Airtable, Google Sheets, and more.
If your lead tracking portal needs more users or advanced features, you can review the paid plan options here: <http://softr.io/pricing>
Softr is designed to make building user-facing apps—like lead tracking portals, CRMs, and internal tools—fast and accessible, without any coding. What sets it apart is how quickly you can get from idea to a fully functional portal, and how well it connects with your existing lead data sources.
Unlike some no-code platforms that focus mainly on mobile apps (like Glide) or are more developer-oriented (like Retool), Softr is built for non-technical teams who want control over layout, user experience, and permissions. You can work with real-time data from Airtable, Google Sheets, Softr Databases, or SQL, and create a branded, secure lead tracking portal for your team.
Everything is customizable visually—from content and design to user access. Softr also includes features like user roles, forms, conditional logic, and API support right out of the box, so you don’t need extra tools to get started.
Yes. Softr supports a variety of integrations, so you can connect your lead tracking portal to your other tools and systems. You can automate tasks and workflows using platforms like Zapier, Make, and N8N, and connect with tools such as Stripe for payments or Intercom for communication. Softr also supports REST API and webhooks for more advanced integrations.
Whether you want to send lead data to another system, trigger actions based on lead updates, or display information from other tools, you can build these automations into your portal, all without writing code.