CRM

Build your own lead tracking portal, no code required

Track leads, monitor progress, and enhance conversions with a custom portal tailored to your sales team's workflow and objectives.

Screenshot of a lead tracking portal user interface displaying a dashboard with charts, lead status columns, and navigation menu.
lead tracking portal mobile ui
Loved by 800,000+ teams around the globe
Data Management

Bring all your lead data together in real time

Connect spreadsheets, CRMs, and other systems with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your leads.

Explore all data sources
Power

Give every user a custom, secure CRM experience.

Easily track leads, manage contacts, and assign permissions in a fully branded CRM portal. Set up secure logins and user groups in minutes.

Easy, secure logins

Your CRM portal is mobile-ready by default. Access and manage leads on desktop or mobile effortlessly.

Works on any device

Your CRM portal is mobile-ready by default. Access and manage leads on desktop or mobile effortlessly.

Automations

Connect with your sales tools to automate follow-ups, reminders, and data syncs—no manual work needed.

User groups

Provide different logins for sales, marketing, or admin teams—each with personalized dashboards and access.

Advanced permissions

Set granular rules for different user roles. Customize who can view, edit, or assign leads at every level.

Security

Protect client and lead information. Softr ensures SOC2 and GDPR compliance for all your CRM data.

AI Magic

An AI assistant for sales teams

Let sales teams ask AI about leads, status, or contacts. Get quick, accurate answers right inside your CRM portal with Softr.

Why Softr

Why Softr vs other software

No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

UI screenshot of Softr drag-and-drop dashboard setup for building lead tracking portal

Easy, fast setup

Launch your lead tracking portal in minutes with drag-and-drop blocks and CRM templates.

UI screenshot of Softr dashboard with resources, contacts, finances, and projects modules

Consolidate your stack

Add features like pipeline stages, contact records, or automations as your sales process changes.

Integration logos showing Softr connected with Airtable, Notion, Google Sheets, HubSpot, SQL, Rest API, and more.

Flexible as you grow

Start with your CRM, then add lead forms, dashboards, or reporting—all in one place, no extra tools.

“We’re not coders or developers, but Softr is so easy to use and learn — it lets us run with our ideas.”
Ashley Kalinauskas
CEO, Torigen Pharmaceuticals
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“With Softr we’re able to experiment and innovate at the speed of conversation, which gives users a sense of control and ownership.”
Oliver Thomas
Maker Digital Systems Architect, MIT
Read customer story
“The biggest benefit we’ve found with Softr is how customizable and flexible it is. We’ve been able to create a platform that is adapted to our fairly complicated needs.”
Isobelle Ford
Founder & Director, Skylight Ventures
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“We’ve been able to create multiple client and employee portals with Softr and it works like magic. The integration with monday.com is seamless.”
Jesuena Estoque Reimer
Founder, Mindflows
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“Building our sustainability training app on Softr let us deliver an intuitive user experience to over 5,000 professionals in days without writing a single line of code.”
Guillaume Duvernay
Growth Lead, Plan A
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“I’ve dreamed of having a client portal for probably 10 years. I tried many different tools, got frustrated, and let it go. Then I played with Softr and immediately went “this is it!”
Rebecca Berneck
CEO, Officeheads
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How It Works

Build a fully custom lead tracking portal in minutes

Connect to your data in seconds

Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.

Customize layout and logic

Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.

Publish and launch

Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.

“Our submission process used to be on paper. Now clinics use our Softr customer portal and submit in a few clicks. It saves 3-4 hours a day of at least one employee’s time.”
Ashley Kalinauskas
CEO, Torigen Pharmaceuticals

250+

veterinary clinics using the portal

600+

submissions processed per month
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Frequently asked questions

What is a lead tracking portal?
What are the benefits of building a lead tracking portal with Softr?
What types of features can I build into my lead tracking portal?
Do I need to know how to code to build a lead tracking portal in Softr?
Can I manage multiple clients or teams in the same lead tracking portal?
Which data sources does Softr support?
Can I customize the user experience and permissions?
Can I use Softr if I don’t already have my data in another tool?
Can I white-label my lead tracking portal in Softr, including using my own branding?
Can I customize the design and layout of my lead tracking portal?
How secure is my data in Softr apps?
How much does it cost to build a lead tracking portal with Softr?
How is Softr different from other no-code tools?
Can I automate workflows and integrate with other tools?

Related use cases

Build your lead tracking portal quickly

Set up your first CRM with ease and no coding required
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