Track property leads, manage listings, and automate viewings in an AI-powered CRM built with AI to fit your agency's unique workflow.




Customize your CRM for real estate setup with the exact steps and views your team needs. Add features as property processes evolve—no code needed.





Connect lead sources, property listings, and viewing schedules with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your business.
Give each teammate the right tools and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give different team members tailored access and dashboards for sales, rentals, or operations, so each role sees just what they need.
Give different team members tailored access and dashboards for sales, rentals, or operations, so each role sees just what they need.
Streamline your client management with Softr Workflows. Trigger native automations for viewing reminders or status updates whenever a record is changed.
Access and update your CRM for real estate on the go during site visits. All listing management tools are mobile-ready out of the box.
Use Google, email, or SSO logins to give your agents fast, secure access to your database—no IT tickets needed for onboarding.
Keep sensitive client contracts and property data safe with SOC2 and GDPR compliance, plus fine-tuned access control at every level.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your CRM for real estate in minutes with AI—no manual setup needed for tracking leads or listings.

Add features like client portals, commission tracking, or automated matching as your brokerage grows—no rebuild.

Start with a CRM, then add dashboards, scheduling tools, or portals—all in one place, with no extra tools.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A CRM for real estate is a secure space where your agents and team members can log in to access property data, like listing updates, lead contact files, offer forms, and closing timelines. It keeps all communication and transaction status in one place, so you don't have to rely on back-and-forth emails or messy spreadsheets. This makes it easier to stay organized and provide a better experience for every home buyer and seller.
Softr is the first AI-native platform for building business software. It makes it easy to build a CRM for real estate that fits the way your brokerage works. You can describe your needs to the AI Co-Builder to instantly generate your property database, lead tracking pages, and deal logic—already connected and secure.
You don't need to code anything. You can start by generating with AI, using a template, or building from scratch. Everything runs on Softr Databases, the native, relational database built into the platform, or you can connect external tools like Airtable, Google Sheets, HubSpot, or a SQL database. You have full control to adjust the layout visually, decide which agent sees which listings, and brand it to match your agency. It's quick to get up and running, simple to update, and flexible enough to scale with your property portfolio.
You can include a wide range of features in your CRM for real estate, depending on what your sales workflow looks like. A great CRM app usually mixes classic functional blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let agents query their leads conversationally, or set up Database AI Agents to automatically summarize property inspection reports or research neighborhood market trends.
- Vibe Coding Blocks – Build complex, custom UI elements—like a dynamic mortgage calculator or an interactive property map—using the AI Code block to "vibe code" exactly what you need.
- Softr Workflows – Build native automations (like email alerts when a lead's status changes to "Under Contract") that trigger notifications or sync data whenever a record is updated.
- User Portals & Logins – Securely manage access so each agent only sees their own assigned leads or specific property views.
- Forms & Data Collection – Capture new lead information with custom intake forms, document uploads for contracts, and conditional logic.
- Dashboards & Charts – Visualize your CRM for real estate performance and sales goals with real-time charts and revenue summaries.
- Lists & Advanced Filtering – Display and manage your listings with searchable tables, kanban boards for the sales pipeline, and detailed property record views.
Everything is built using Softr's drag-and-drop blocks, so you can create these features without writing code. Need something more custom? Use the Vibe Coding block to generate a tailored component with AI.
Vibe coding is all about moving fast and using AI to build exactly what you need. You can "vibe code" a CRM for real estate in Softr by simply describing your requirements to the AI Co-Builder. Softr then generates a production-ready app on top of a stable, secure foundation.
Unlike other tools that just generate raw, fragile code, Softr handles the "boring 80%"—like lead authentication, database logic, and listing security—natively. This means you get the speed of vibe coding without the "Day Two" headaches of managing raw code. You describe your agency's property management needs, Softr builds it, and it’s ready for your team or agents instantly.
Yes. You can manage multiple sales teams, rental departments, or regional offices in a single CRM. Each agent only sees the leads and property data assigned to them, based on their login and role. This is useful for large brokerages, multi-office agencies, or any real estate business working with high-volume portfolios.
Yes, you can. You don't need to bring your property data from somewhere else to start building with Softr. If you're starting from scratch, you can use Softr Databases, which is built into the platform and integrates perfectly with any CRM for real estate you build.
But if you already have property and lead data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those too. You can also use the REST API connector to bring in property listings from other sources. Either way, you have full control over how your property structures are organized and displayed.
Softr Databases is the recommended native, relational data source for Softr. It is built explicitly for business apps like a CRM for real estate, offering the highest performance, instant automation triggers, and a lightning-fast experience because the listing and lead data is native to the platform.
If you already have your data elsewhere, Softr also connects to 17+ external data sources. You can connect to Airtable, Google Sheets, HubSpot, SmartSuite, BigQuery, and more. You can even integrate multiple data sources into the same app—so your CRM could pull in property records from Softr Databases and lead activity from HubSpot at once. Most sources support real-time, two-way sync.
Yes, Softr gives you full control over how users experience your CRM for real estate. You can customize the layout, navigation, and content to match your brand and sales workflow. Each page or block can be shown or hidden based on who's logged in, so every agent sees only the listings and closing documents relevant to them.
You can also set up different user roles, such as junior agent, broker-in-charge, or admin—and define exactly what each role can view or edit. For example, agents can see only their private lead contact info, while internal admins can manage the entire agency's commission records. You can also create personalized views by filtering listing data based on the logged-in user.
This level of customization is especially useful when you're managing multiple offices or complex property transactions. It helps keep the experience clean, secure, and tailored to each team member.
Yes, you can fully white-label your CRM for real estate in Softr. You can use your agency's logo, brand colors, fonts, and custom domain to make the CRM feel like a natural extension of your brokerage business. You can also remove all Softr branding, so your agents and clients only see your company's identity throughout the entire process.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your CRM for real estate. You can adjust colors, fonts, spacing, and page structure to match your agency branding. You can also choose how each page is laid out, decide which blocks go where, and set what different agents see when they log in.
To display your property and lead data, you can add different types of blocks:
- Table blocks – to show structured lead data like contact information or lead status
- List or Card blocks – to highlight properties with photos, prices, and features
- Detail View – to show high-level details for a specific listing or client file
- Forms – for scheduling property viewings or taking new applications
- Charts – to show weekly sales volume or lead conversion trends
- Calendar blocks – to display upcoming property showings or closing dates
If your agency structure or branding needs change later, it's easy to go back and make updates right in the visual builder.
Softr is built with security in mind. All data in your CRM for real estate is encrypted in transit (TLS) and at rest, and your apps are hosted on secure, reliable infrastructure. Softr apps also give you full control over who can see sensitive lead files or commission data. You can set up role-based permissions, manage users directly within your data source, and apply global visibility rules to protect high-value business data.
For apps using Softr Databases, your data is stored in Softr's secure environment with SOC 2 Type II compliance. For apps connected to external sources like Airtable or SQL, Softr doesn't store your data—it just displays it in real time based on your access settings. You're always in control of your data and who can view or edit it.
It is fully production-ready. Unlike many AI tools that just "vibe code"—generating fragile, custom code that is hard to maintain—Softr builds your CRM for real estate on top of a stable, business-grade foundation.
We handle the "boring 80%" (like authentication, secure hosting, and granular lead-level permissions) natively, so you don't have to. This solves the "Day Two" problem of AI: you get the speed of instant generation without the headache of managing raw, unreliable code. Your CRM is secure, scalable, and ready for your agents to start managing listings from day one.
Softr is the first AI-native platform for building business software. Unlike pure "vibe coding" tools that generate fragile code, or traditional no-code tools that require manual configuration, Softr's AI Co-Builder creates a CRM for real estate on top of a secure, production-ready foundation.
What sets it apart is the hybrid advantage: you can use AI to generate your property database, sales dashboard, and transaction logic in minutes, then use visual controls for precise editing. You get the speed of AI with the reliability of business-grade infrastructure (auth, roles, permissions, and hosting) already built-in. It's designed for agency managers who want to move from prototype to production on day one.
Yes. Softr supports powerful native workflows and a wide range of integrations so you can connect your CRM for real estate to the rest of your tech stack. You can automate tasks using Softr Workflows, or sync with tools like Stripe for earnest money deposits or Intercom for client support. Softr also supports REST API and webhooks for more advanced property syndication workflows.
Whether you need to send lead data to another system, trigger email automations based on status changes, or display information from external listing services, you can build it into your CRM without writing code.
Go from idea to live CRM in under an hour. Build and customize your CRM for real estate without code.