Manage client relationships, track deals, and streamline workflows with a customizable CRM tailored for finance brokers and teams.


Build a CRM that fits your finance team’s workflow. Add only the views and features you need now, and adapt your setup as your business evolves.
Connect spreadsheets, CRMs, and financial tools with real-time sync—or manage everything in Softr Databases. Centralize client, deal, and workflow information.
Empower your finance brokers with secure, role-based access to client data and workflows. Set up permissions and automations in minutes—no IT required.
Tailor dashboards and access for brokers, support staff, and management—so each role sees only what they need.
Tailor dashboards and access for brokers, support staff, and management—so each role sees only what they need.
Connect with tools like Make, Zapier, or N8N to streamline client onboarding, reminders, and document collection.
Access and manage CRM workflows securely from desktop or mobile—no extra setup required.
Brokers and staff log in easily with Google, email, or SSO for fast and secure access to client information.
Protect sensitive client data with SOC2 and GDPR compliance, plus advanced access controls for financial workflows.
Brokers get instant answers and insights from live client data—all easily accessible inside your CRM with Softr’s built-in AI.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Launch your finance broker CRM in minutes using ready-made templates—no coding required.
Easily add deal tracking, compliance checks, or integrations as your brokerage grows.
Start with a CRM, then add client dashboards or deal pipelines—all in one place, no extra tools.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












Finance broker CRM software is a secure, centralized platform designed for mortgage brokers and finance professionals to manage client relationships, loan applications, and key documents. It allows brokers to track applications, communicate with clients, store files securely, and monitor progress—all in one place. This helps reduce reliance on scattered emails or spreadsheets, making it easier to stay organized and deliver a seamless experience for both brokers and their clients.
Softr makes it easy to build a finance broker CRM that matches the way your brokerage operates. You can connect your existing data sources, like Airtable, Hubspot, Notion, or SQL databases, and set up a CRM where you can manage leads, monitor application status, track client communication, and store financial documents—all from one dashboard.
No coding is required. You can get started with a template or design your own solution, adjust layouts, set up access controls, and brand the CRM to fit your business. Softr is quick to launch, easy to update, and flexible enough to handle everything from new client onboarding to loan settlement tracking.
You can create a range of features tailored to the needs of your finance brokerage, depending on how your workflow is set up. Common features include:
\- User logins – so each broker or team member can access their own dashboard or pipeline
\- Custom dashboards – to track loan applications, commission reports, or client status
\- Forms – for capturing new client details, loan requests, or follow-up information
\- File sharing – secure upload and download of supporting documents and agreements
\- Search and filters – to help brokers quickly find clients, leads, or deals
\- Tables, lists, and detail views – for managing contacts, lenders, or application statuses
\- Comments or status updates – to keep all communications and notes in one place
\- Charts – to visualize conversion rates, deal stages, or broker performance
\- Calendar view – for tracking settlement dates, appointments, or deadlines
\- Permissions and roles – so only the right users can see or edit sensitive information
All these features can be built with Softr’s drag-and-drop tools, so you won’t need to code. If your brokerage’s needs change, it’s simple to update the CRM as you go.
No coding experience is required. You can build your finance broker CRM entirely using Softr’s visual editor. Everything from the layout and dashboards to user permissions can be customized without writing any code at all.
Yes. You can manage multiple clients or teams within the same finance broker CRM software. Each user only sees the data, documents, and communications assigned to them, based on their login and role. This is especially helpful for mortgage brokers or finance teams who work with many clients and want to keep each client’s information secure and organized.
Softr supports a wide variety of data sources for your finance broker CRM software. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, ClickUp, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. You also have the option to bring in client or deal data from other sources using the REST API.
You’re not limited to just one source. Multiple data sources can be integrated into the same CRM, letting your finance brokerage display and manage information from different platforms in one place. Most sources support real-time, two-way sync, so your CRM stays up to date automatically.
Yes, Softr gives you complete control over the user experience in your finance broker CRM software. You can tailor the layout, navigation, and content to match your branding and the workflows of your brokerage. Each section or feature can be shown or hidden based on who’s logged in, so every broker or client sees only what’s relevant to them.
You can also set up user roles such as broker, admin, or client, and define exactly what each role can view or edit. For example, brokers can see all client pipelines, while clients can only access their own application status. You can also filter data and create personalized dashboards based on the logged-in user. This level of customization is especially helpful for keeping sensitive financial information secure and organized.
Yes, you can. You don’t need to bring your data from a different platform to get started with your finance broker CRM software on Softr. If you’re starting fresh, Softr Databases is built in and integrates perfectly with your client management and deal tracking needs.
If you already have client data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those as well. You can also use the REST API connector to import data from other systems. This gives you full control over how you set up and display your client and deal information.
Yes, you can fully white-label your finance broker CRM software built with Softr. You can use your own logo, brand colors, fonts, and custom domain to make the CRM feel like an integral part of your brokerage. All Softr branding can be removed, ensuring that your clients and team only see your company’s identity throughout their experience.
Absolutely! Softr gives you extensive control over both the design and layout of your finance broker CRM software. You can tailor colors, fonts, spacing, and the structure of each page to reflect your brand. You decide how each section is organized, what components appear, and how different users—like brokers or clients—interact with the CRM.
To present your financial data and workflows, you can add specific blocks depending on your needs:
\- Table blocks – to display client portfolios, loan pipelines, or deal tracking
\- List or Card blocks – to feature broker profiles, service offerings, or important contacts
\- Detail View – for in-depth client or deal records
\- Forms – for lead collection or application submissions
\- Charts – to display financial metrics and reporting
\- Calendar blocks – to manage appointments, meetings, or key deadlines
If you need to make changes, you can easily update your CRM in the visual builder anytime.
Softr is designed with robust security for your finance broker CRM software. All data is encrypted both in transit (TLS) and at rest, and your CRM is hosted on secure, reliable infrastructure. You have full control over user permissions, so only authorized brokers, admins, or clients can access sensitive financial information. Role-based permissions, visibility rules, and global restrictions help safeguard your data.
If your CRM connects to external data sources like Airtable, Notion, or SQL, Softr doesn’t store your data—it displays it in real time based on your access settings, so you remain in control at all times.
Softr follows industry best practices for authentication, access control, and ongoing security monitoring to help keep your brokerage data safe.
You can start building your finance broker CRM software on Softr for free. The Free plan lets you publish one app with up to 10 app users and 2 user groups, supporting connections to Softr Databases, Airtable, Google Sheets, and other standard data sources.
If your CRM needs more users or advanced features, you can explore the paid plans here: <http://softr.io/pricing>
Softr is purpose-built to enable you to quickly create robust, user-facing apps like finance broker CRM software—no coding or development team required. What really sets Softr apart is how fast you can launch a working CRM and how seamlessly you can connect it to your existing data sources.
Unlike no-code tools that focus on mobile-only apps or are more technical (like Glide or Retool), Softr is designed for non-technical finance teams who need full control over layout, user experience, and permissions. You can build on live data from Airtable, Google Sheets, Softr Databases, or SQL, and create branded CRMs that brokers and clients can log into securely.
You have complete visual control—from content and design to user access. With built-in features like user roles, forms, conditional logic, and APIs, you don’t need to piece together multiple tools to get a polished solution tailored for finance brokers.
Yes, Softr supports a wide range of integrations so you can automate workflows and connect your finance broker CRM to your other tools. Integrate with payment processors like Stripe, enable live chat with Intercom, and automate routine tasks with Zapier, Make, or N8N. For more advanced scenarios, Softr also offers REST API and webhook support.
Whether you need to sync data with your accounting software, trigger automatic updates when a deal closes, or display real-time information from other platforms, you can automate these workflows seamlessly—no coding required.