CRM

Build your own auto dealer crm, no code required

Manage leads, track inventory, and enhance customer interactions with a customizable CRM tailored to your dealership's needs.

Screenshot of an auto dealer CRM user interface displaying customer information, vehicle inventory, sales pipeline, and navigation menu.
auto dealer crm mobile ui
Loved by 800,000+ teams around the globe
Data Management

Unify your customer data in real time

Connect spreadsheets, CRMs, and dealership systems with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your auto sales.

Explore all data sources
Power

Custom access for every sales team. No dev time, full security.

Empower your auto dealership with a secure CRM. Set up user groups, permissions, and branded logins—no IT support required.

Advanced permissions

Provide different access and dashboards for sales reps, managers, and service staff—each role sees what matters to them.

User groups

Provide different access and dashboards for sales reps, managers, and service staff—each role sees what matters to them.

Automations

Connect your CRM with tools like Make or Zapier to automate lead capture, reminders, and follow-ups.

Works on any device

Access and update your auto dealer CRM from any device. All features are mobile-ready for your team.

Easy, secure logins

Give your team secure access with Google, email, or SSO logins—no IT tickets or extra setup needed.

Security

Keep customer and dealership data protected. Softr’s CRM is SOC2 and GDPR compliant with advanced access controls.

AI Magic

Give sales teams an AI assistant

Let sales reps ask AI for lead details, deal status, or vehicle info—answers appear instantly, right inside your CRM portal.

Why Softr

Why Softr vs other software

No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

UI screenshot of Softr drag-and-drop dashboard setup for building auto dealer crm

Easy, fast setup

Launch your auto dealer CRM in minutes with drag-and-drop blocks and ready-made templates.

UI screenshot of Softr dashboard with resources, contacts, finances, and projects modules

Consolidate your stack

Add features like lead tracking, deal stages, or service reminders as your sales process evolves.

Integration logos showing Softr connected with Airtable, Notion, Google Sheets, HubSpot, SQL, Rest API, and more.

Flexible as you grow

Start with your CRM, then add inventory dashboards, sales forms, or portals—all in one place.

“We’re not coders or developers, but Softr is so easy to use and learn — it lets us run with our ideas.”
Ashley Kalinauskas
CEO, Torigen Pharmaceuticals
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“With Softr we’re able to experiment and innovate at the speed of conversation, which gives users a sense of control and ownership.”
Oliver Thomas
Maker Digital Systems Architect, MIT
Read customer story
“The biggest benefit we’ve found with Softr is how customizable and flexible it is. We’ve been able to create a platform that is adapted to our fairly complicated needs.”
Isobelle Ford
Founder & Director, Skylight Ventures
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“We’ve been able to create multiple client and employee portals with Softr and it works like magic. The integration with monday.com is seamless.”
Jesuena Estoque Reimer
Founder, Mindflows
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“Building our sustainability training app on Softr let us deliver an intuitive user experience to over 5,000 professionals in days without writing a single line of code.”
Guillaume Duvernay
Growth Lead, Plan A
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“I’ve dreamed of having a client portal for probably 10 years. I tried many different tools, got frustrated, and let it go. Then I played with Softr and immediately went “this is it!”
Rebecca Berneck
CEO, Officeheads
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How It Works

Build a fully custom auto dealer CRM in minutes

Connect to your data in seconds

Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.

Customize layout and logic

Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.

Publish and launch

Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.

“Our submission process used to be on paper. Now clinics use our Softr customer portal and submit in a few clicks. It saves 3-4 hours a day of at least one employee’s time.”
Ashley Kalinauskas
CEO, Torigen Pharmaceuticals

250+

veterinary clinics using the portal

600+

submissions processed per month
Read Case Study

Frequently asked questions

What is an auto dealer CRM?
What are the benefits of building an auto dealer CRM with Softr?
What types of features can I build into my auto dealer CRM?
Do I need to know how to code to build an auto dealer CRM in Softr?
Can I manage multiple dealerships or sales teams in the same auto dealer CRM?
Which data sources does the auto dealer CRM support?
Can I customize the user experience and permissions for my auto dealer CRM?
Can I use Softr for my auto dealer CRM if I don’t already have my data in another tool?
Can I white-label my auto dealer CRM in Softr, including using my own branding?
Can I customize the design and layout of my auto dealer CRM?
How secure is my data in Softr apps?
How much does it cost to build an auto dealer CRM with Softr?
How is Softr different from other no-code tools?
Can I automate workflows and integrate with other tools?

Related use cases

Build your auto dealer CRM in minutes

Set up your first CRM easily without any coding.
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