Manage leads, track client progress, and streamline your mortgage process with a no-code CRM tailored to your brokerage needs.


Set up a CRM for mortgage brokers that fits the way you work. Add only the views and features you need, and adapt as your workflow grows.
Connect spreadsheets, mortgage systems, and CRMs with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your brokerage.
Provide mortgage brokers with a branded CRM portal for secure client management, automated workflows, and personalized dashboards. Set up in minutes.
Your CRM is mobile-ready for brokers on the move. Access client info and tasks from any device.
Your CRM is mobile-ready for brokers on the move. Access client info and tasks from any device.
Connect with your mortgage tools to automate lead capture, follow-ups, and document reminders.
Give brokers, assistants, and managers tailored dashboards—each sees only what they need.
Set rules for brokers and teams to control who can access client records, documents, and tasks.
Keep sensitive client information secure. Softr is fully SOC2 and GDPR compliant.
Mortgage brokers can ask AI about client status or leads and get instant answers, all within your CRM—no extra tools needed.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Launch your free mortgage CRM in minutes with drag-and-drop blocks and prebuilt templates.
Add features for loan tracking, client pipelines, or team workflows as your mortgage business expands.
Start with your CRM, then add borrower portals, dashboards, or forms—all in one place.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












A free CRM for mortgage brokers is a secure, online platform where you can manage your mortgage clients, track applications, store documents, and keep all your communication organized. Instead of juggling spreadsheets or endless email threads, everything from client info to deal progress is kept in one place. This helps you stay on top of every lead, application, and follow-up, making it easier to deliver a professional, efficient experience for both you and your clients.
Softr makes it simple to create a CRM tailored to your mortgage brokerage. You can connect your existing data—like leads in Airtable, notes from Notion, or tasks in monday.com—and set up a space where you can track client details, share updates, and manage documents securely, all for free.
You don’t need to write any code. Start with a template or build your CRM from scratch. You can customize the layout, decide which team members see what, and brand everything to match your brokerage. It’s fast to launch, easy to update, and flexible enough to handle everything from initial client inquiries to loan closing.
You can add a wide range of features to your free CRM, depending on your mortgage workflow. Common examples include:
\- User logins – so each broker or team member can access their own leads and deals
\- Custom dashboards – to show application status, new leads, or tasks
\- Forms – for collecting client information or pre-qualification requests
\- Document storage – to upload and manage client paperwork securely
\- Search and filters – to quickly find specific clients, leads, or deals
\- Tables, lists, and detail views – to organize client pipelines, contact info, and progress
\- Comments or status updates – to keep track of communications and next steps
\- Charts – to visualize lead sources, application progress, or conversion rates
\- Calendar view – to track appointments, deadlines, or follow-ups
\- Permissions and roles – so each team member only sees what’s relevant to them
All these features are built using Softr’s drag-and-drop tools, so you don’t need to code. If your workflow changes, it’s easy to update your CRM at any time.
No coding is needed. You can build your free CRM for mortgage brokers entirely with Softr’s visual editor. Everything—from the layout to who can access what—can be customized without writing a single line of code.
Yes. You can manage multiple borrowers, referral partners, or loan officers in a single free CRM for mortgage brokers. Each user only sees the content and data assigned to them, based on their login and role. This setup is perfect for mortgage brokers who work with multiple clients and teams, ensuring everyone only accesses what’s relevant to their role.
Softr supports a wide range of data sources for building your free CRM for mortgage brokers. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. You can also bring in data from other sources using the REST API.
You’re not limited to just one. You can integrate multiple data sources into the same CRM and display them side by side—so your mortgage team, for example, can pull in deal updates from both Airtable and HubSpot at once. Most sources support real-time, two-way sync, so any changes in your CRM or data source stay up to date automatically.
Yes, Softr gives you full control over how users experience your free CRM for mortgage brokers. You can customize the layout, navigation, and content to match your brand and mortgage workflow. Each page or block can be shown or hidden based on who’s logged in, so every borrower, partner, or team member sees only what’s relevant to them.
You can also set up different user roles, such as borrower, loan officer, admin, or referral partner—and define exactly what each role can view or edit. For example, borrowers can see only their own application or loan documents, while mortgage brokers can manage all client files. You can also create personalized dashboards by filtering data based on the logged-in user.
This level of customization is especially helpful when managing multiple borrowers or teams in the same CRM. It keeps the experience organized, secure, and tailored to each user.
Yes, you can. You don’t need to bring your data from somewhere else to start building your free CRM for mortgage brokers with Softr. If you’re starting from scratch, you can use Softr Databases, which is built into the platform and integrates seamlessly with your CRM.
But if you already have borrower or deal data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those too. You can also use the REST API connector to bring in data from other sources. Either way, you have full control over how your mortgage pipeline and client data are structured and displayed.
Yes, you can fully white-label your free CRM for mortgage brokers in Softr. You can use your own logo, brand colors, fonts, and a custom domain to make the CRM feel like a seamless extension of your mortgage brokerage. You’re able to remove all Softr branding as well, so your clients and team only see your company’s identity throughout the entire experience.
Absolutely. Softr gives you a lot of flexibility over the design and layout of your free CRM for mortgage brokers. You can adjust colors, fonts, spacing, and the overall page structure to match your branding. You also control the layout of each page, choose which blocks go where, and determine what different users can see after logging in.
To manage your mortgage business data, you can use a variety of blocks:
\- Table blocks – to show things like loan applications, client lists, or lead tracking
\- List or Card blocks – to highlight contact profiles, deal stages, or key resources
\- Detail View – to display details for a specific client or loan file
\- Forms – for intake forms or gathering supporting documents
\- Charts – to visualize pipeline metrics or performance
\- Calendar blocks – to keep track of appointments, deadlines, or reminders
And if your needs change, it’s easy to update everything right in the visual builder.
Softr is built with security at its core. All data is encrypted both in transit (TLS) and at rest, and your CRM is hosted on secure, reliable infrastructure. You have complete control over who can access and manage sensitive mortgage data. Set up role-based permissions for your brokerage team, manage users directly within your data source, use visibility rules, and apply global restrictions to safeguard client and deal information across your app.
If you connect your CRM to external data sources like Airtable, Notion, or SQL, Softr doesn’t store your mortgage data—it simply displays it in real time based on your settings. You’re always in control of your brokerage’s data and who can view or edit it.
Softr also follows industry-standard best practices for authentication, access control, and ongoing platform monitoring to help keep all your information safe.
You can get started at no cost. Softr’s Free plan lets you publish one CRM app with up to 10 users and 2 user groups, including access to all standard data sources like Softr Databases, Airtable, and Google Sheets.
If your mortgage CRM needs to support more users or advanced features, you can explore Softr’s paid plans for additional options.
Softr is designed to make it easy for mortgage brokers to create fully functional, user-facing tools—like CRMs, client portals, and internal dashboards—without needing to write code or hire developers. What makes Softr stand out is how quickly you can go from idea to a working CRM, and how easily you can connect it with your existing mortgage data.
Unlike some no-code platforms focused on mobile apps or developer-heavy tools, Softr is built for non-technical teams who want full control over layout, user permissions, and user experience. You can build on top of real-time data using Airtable, Google Sheets, Softr Databases, or SQL, and deliver a secure, branded CRM your team or clients can log into.
You can visually customize everything—from fields and design to user roles. Plus, features like forms, conditional logic, and API support come built-in, so you don’t have to piece together multiple solutions to launch a professional CRM.
Yes! Softr supports a wide range of integrations so you can connect your mortgage broker CRM with the rest of your toolkit. You can sync with tools like Stripe for payments, Intercom for chat, and automate tasks using Zapier, Make, or N8N. Softr also supports REST API and webhooks for building more advanced workflows.
Whether you’re looking to send data to another system, trigger automations based on client or deal activity, or pull in information from other tools, you can build it directly into your CRM—no coding required.