Track bulk orders, manage distributor accounts, and sync inventory in an AI-powered CRM built with AI to fit your logistics workflow.




Customize your CRM software with the exact pipelines, product catalogs, and rebate trackers your team needs. Iterate as your business grows.






Connect supply chain logs, product catalogs, and order history from multiple tools—or manage it in Softr Databases. Create one single source of truth for your business.
Give sales teams and managers the right distributor data. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give regional managers and sales reps tailored access and dashboards, so each role sees just the distributor accounts and territories they need.
Give regional managers and sales reps tailored access and dashboards, so each role sees just the distributor accounts and territories they need.
Streamline your internal processes with Softr Workflows. Trigger native notifications for low stock alerts or automated rebate approvals based on data changes.
Access and update your wholesale CRM on the go. View sales pipelines and contact details from the warehouse or out in the field on any mobile device.
Use Google, email, or SSO logins to give your sales team fast, secure access to distributor data—no IT tickets or complex configurations needed.
Keep sensitive wholesale pricing and account data safe with SOC2 and GDPR compliance, plus fine-tuned access control at every level of your internal tool.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your CRM software for wholesale distributors in minutes—no manual setup or complex coding needed.

Add features like rebate tracking, performance insights, or bulk order management as your logistics needs evolve.

Start with a CRM, then add distributor portals, dashboards, or inventory forms—all in one place.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




CRM software for wholesale distributors is a secure digital hub where your sales teams and account managers can track order histories, manage bulk pricing tiers, and monitor inventory levels. It centralizes all dealer and retailer communication in one place, eliminating the need to search through fragmented emails or manual spreadsheets. This organization allows you to streamline your supply chain relationships and provide a more responsive experience for your wholesale purchasing partners.
Softr is the first AI-native platform for building professional business software. It allows you to create a customized distribution CRM that matches your specific wholesale workflow perfectly. By describing your requirements to the AI Co-Builder, you can immediately generate your lead database, warehouse-linked pages, and sales logic—all fully connected and secure from the start.
You don't need any coding skills. You can initiate your build using AI, start from a pre-built distribution template, or design from scratch. Everything is powered by Softr Databases, our native relational engine, or you can integrate your existing data from Airtable, Google Sheets, or ERP tools like HubSpot. You have total creative control to refine the visual interface, set granular permissions for sales reps, and ensure the platform reflects your company's professional brand. It is fast to deploy, simple to scale as your catalog grows, and flexible enough for complex B2B sales cycles.
You can integrate a vast array of specialized features into your wholesale CRM depending on your operational needs. A high-performing distribution app combines standard management tools with AI-driven insights:
- AI-Powered Intelligence – Use Ask AI to let sales reps query account order history conversationally, or deploy Database AI Agents to automatically perform market research on potential retail partners.
- Vibe Coding Blocks – Create custom UI components—like a dynamic bulk-pricing calculator—using the AI Code block to "vibe code" the exact functionality your distributors need.
- Softr Workflows – Design native automations, such as an automatic restock alert, that triggers a notification or updates a record whenever inventory falls below a certain threshold.
- Restricted Access & Logins – Securely manage your sales pipeline so individual reps only see their assigned regional accounts and specific wholesale contracts.
- Transactional Forms – Capture new lead information or re-order requests with custom forms that include file uploads and logic-based field requirements.
- Distribution Dashboards – Visualize your sales performance, top-moving SKUs, and territory growth with real-time charts and revenue summaries.
- Account Lists & Filtering – Efficiently manage your product catalog and client list with searchable tables, kanban pipelines, and detailed company profiles.
All features are built with Softr's intuitive drag-and-drop system. If your wholesale model expands, you can easily use the Vibe Coding block to add custom features like a multi-warehouse tracker without writing manual code.
Vibe coding allows you to move at the speed of business by using AI to build the specific wholesale tools you require. You can "vibe code" your distribution CRM in Softr by detailing your desired sales pipeline and inventory logic to the AI Co-Builder. Softr then produces a professional-grade application on a foundation that is stable and secure.
While other tools might produce buggy, raw code, Softr manages the critical backend work—including distributor authentication, relational data structures, and security—natively. This provides the agility of vibe coding without the long-term maintenance burden of managing custom scripts. Just describe your sales process, and Softr builds a ready-to-use CRM for your distribution team instantly.
Yes. You can manage multiple sales territories, regional offices, or specialized teams within a single CRM instance. Using role-based permissions, each sales representative only accesses the specific accounts, leads, and orders assigned to them. This is an ideal setup for large-scale distributors who need to maintain data silos between competing regions or specialized product divisions.
Absolutely. You do not need an existing database to start building your wholesale CRM with Softr. If you are starting fresh, you can utilize Softr Databases, which is integrated directly into the platform to work seamlessly with your application's logic.
If you happen to have your inventory or client data stored in external software like Airtable, Google Sheets, SQL, or HubSpot, you can connect those as well. You can also leverage our REST API to pull in data from legacy ERP systems. No matter where your data lives, you have complete control over how it is structured and represented in your CRM.
Softr Databases is our recommended native data source, specifically engineered for high-performance business applications. It offers the best speed and instant automation triggers for time-sensitive wholesale operations like order tracking and lead status updates.
For those with data in other ecosystems, Softr connects to over 17 external sources including Airtable, Google Sheets, HubSpot, SmartSuite, and BigQuery. You can even combine multiple sources in one CRM; for instance, you could pull customer records from HubSpot while managing live physical inventory via Softr Databases. Most connections support real-time, two-way synchronization to ensure your sales team always sees the latest numbers.
Yes, Softr provides granular control over how your team interacts with the wholesale CRM. You can tailor the layout, navigation, and specific sales views to match your internal terminology and sales stages. Each block or page can be gated based on the user's role, ensuring that a junior rep sees only their leads while a regional manager can access aggregated sales data across the entire territory.
You can establish distinct roles—such as Sales Rep, Warehouse Manager, or Executive—and define exactly which records they can create, view, or edit. For example, reps can update their own lead statuses, while the admin team manages overarching price lists. This customization keeps your operational data secure and your team's workspace focused on their specific tasks.
Yes, you can completely white-label your wholesale CRM in Softr. You can incorporate your company logo, secondary brand colors, custom typography, and a professional custom domain to ensure the software feels like a proprietary internal tool. You also have the option to remove all Softr branding, providing a seamless and professional experience for your sales force and partners.
Yes, you can. Softr offers extensive flexibility to modify the design and layout of your wholesale CRM. You can adjust the visual theme, spacing, and page flow to align with your corporate identity. You determine the structure of every page and set visibility rules to ensure different departments see the most relevant information upon login.
To represent your distribution data, you can choose from various functional blocks:
- Table blocks – to display detailed product catalogs or heavy invoice lists.
- List or Card blocks – to showcase high-value account profiles or featured SKUs.
- Detail View – to provide a deep dive into a single client's history and contact info.
- Forms – for reps to submit new leads or order requests from the field.
- Charts – to track monthly sales quotas and warehouse throughput.
- Calendar blocks – to manage delivery schedules and follow-up meetings.
If your distribution process evolves, you can simply update the CRM using the visual drag-and-drop editor at any time.
Softr is engineered with enterprise-grade security. All distribution data is encrypted using TLS in transit and at rest, and apps are hosted on resilient infrastructure. Softr gives you precise control over data access through role-based permissions and visibility rules, allowing you to protect sensitive pricing sheets or client lists across your entire app.
When using Softr Databases, your data is stored in a secure European-based environment (Germany) with SOC 2 Type II compliance. For CRMs connected to external platforms like SQL or Airtable, Softr acts as a secure interface, displaying your data in real-time without permanently storing it on our servers. You always retain ownership and control over who can modify your wholesale records.
It is fully production-ready. Unlike experimental AI tools that only provide "vibe code"—custom, unmanaged scripts that are difficult to scale—Softr builds your distribution CRM on a robust, business-ready framework.
We provide native solutions for the complex 80% of the build—including secure user authentication, granular data permissions, and hosting—so you don't have to manage them manually. This eliminates the technical debt associated with AI code, delivering an app that is secure, scalable, and ready for your sales team to start closing deals immediately.
Softr is the first AI-native platform specifically designed for building complex business software like wholesale CRMs. While basic no-code tools require manual setup for every field, and "vibe coding" tools produce fragile scripts, Softr’s AI Co-Builder creates apps on a secure, pre-verified foundation.
This hybrid approach allows you to use AI to generate your distribution database and app structure in minutes, then use our visual editor for fine-tuning. You gain the rapid speed of AI development combined with the reliability of built-in business features like roles, permissions, and professional hosting. It is built for distribution teams that need to go from a concept to a functional CRM in a single day.
Yes. Softr supports sophisticated native workflows and a vast library of integrations to ensure your CRM connects with your wider logistics stack. You can automate repetitive tasks with Softr Workflows, or sync with third-party tools like Stripe for credit processing or Intercom for dealer support. Softr also provides REST API and webhook support for more complex ERP integrations.
Whether you need to push data to a shipping carrier, trigger an email automation when a lead converts, or pull in pricing from an external supplier, you can build these actions directly into your CRM without writing any code.
Go from idea to live CRM software for wholesale distributors in under an hour. Build and customize without code.