CRM

Build crm software for wholesale distributors, no code required

Manage customer relationships, streamline operations, and boost sales with a custom CRM tailored to your wholesale distribution business.

Screenshot of a CRM software user interface designed for wholesale distributors, displaying customer information, sales data, and navigation menus.
crm software for wholesale distributors mobile ui
Loved by 800,000+ teams around the globe
Data Management

Unify your sales data in real time

Connect spreadsheets, inventory management tools, and other systems with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your distribution business.

Explore all data sources
Power

Custom access for every team. Built-in security, no dev time.

Empower your wholesale distribution team with secure, tailored CRM tools. Set up detailed permissions and user groups for sales, purchasing, and support—no IT needed.

Advanced permissions

Give sales reps, warehouse staff, and managers access to only the tools and dashboards they need for their role.

User groups

Give sales reps, warehouse staff, and managers access to only the tools and dashboards they need for their role.

Automations

Integrate with your existing systems to automate order follow-ups, inventory updates, and customer communications.

Works on any device

Access customer info, sales pipelines, or inventory data on desktop or mobile—wherever your team works.

Easy, secure logins

Enable secure logins with Google, email, or SSO for all team members—no IT tickets required.

Security

Keep distributor and customer data protected. Softr is SOC2 and GDPR compliant, offering fine-tuned access control.

AI Magic

An AI assistant for distributors

Let your sales team ask AI about orders, customers, or trends—instant answers, built right into your wholesale CRM system.

Why Softr

Why Softr vs other software

No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

UI screenshot of Softr drag-and-drop dashboard setup for building crm software for wholesale distributors

Easy, fast setup

Launch your wholesale CRM in minutes with drag-and-drop blocks and distributor-ready templates.

UI screenshot of Softr dashboard with resources, contacts, finances, and projects modules

Consolidate your stack

Add features for inventory, pricing, or sales team workflows as your wholesale business evolves.

Integration logos showing Softr connected with Airtable, Notion, Google Sheets, HubSpot, SQL, Rest API, and more.

Flexible as you grow

Start with your CRM, then add order forms, dealer portals, or dashboards—all in one place.

“We’re not coders or developers, but Softr is so easy to use and learn — it lets us run with our ideas.”
Ashley Kalinauskas
CEO, Torigen Pharmaceuticals
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“With Softr we’re able to experiment and innovate at the speed of conversation, which gives users a sense of control and ownership.”
Oliver Thomas
Maker Digital Systems Architect, MIT
Read customer story
“The biggest benefit we’ve found with Softr is how customizable and flexible it is. We’ve been able to create a platform that is adapted to our fairly complicated needs.”
Isobelle Ford
Founder & Director, Skylight Ventures
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“We’ve been able to create multiple client and employee portals with Softr and it works like magic. The integration with monday.com is seamless.”
Jesuena Estoque Reimer
Founder, Mindflows
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“Building our sustainability training app on Softr let us deliver an intuitive user experience to over 5,000 professionals in days without writing a single line of code.”
Guillaume Duvernay
Growth Lead, Plan A
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“I’ve dreamed of having a client portal for probably 10 years. I tried many different tools, got frustrated, and let it go. Then I played with Softr and immediately went “this is it!”
Rebecca Berneck
CEO, Officeheads
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How It Works

Build a fully custom crm for wholesale distributors in minutes

Connect to your data in seconds

Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.

Customize layout and logic

Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.

Publish and launch

Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.

“Our submission process used to be on paper. Now clinics use our Softr customer portal and submit in a few clicks. It saves 3-4 hours a day of at least one employee’s time.”
Ashley Kalinauskas
CEO, Torigen Pharmaceuticals

250+

veterinary clinics using the portal

600+

submissions processed per month
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Frequently asked questions

What is crm software for wholesale distributors?
What are the benefits of building crm software for wholesale distributors with Softr?
What types of features can I build into my crm software for wholesale distributors?
Do I need to know how to code to build crm software for wholesale distributors in Softr?
Can I manage multiple customers or sales teams in the same crm software for wholesale distributors?
Which data sources does Softr support?
Can I customize the user experience and permissions?
Can I use Softr if I don’t already have my data in another tool?
Can I white-label my crm software for wholesale distributors in Softr, including using my own branding?
Can I customize the design and layout of my crm software for wholesale distributors?
How secure is my data in Softr apps?
How much does it cost to build a crm software for wholesale distributors with Softr?
How is Softr different from other no-code tools?
Can I automate workflows and integrate with other tools?

Related use cases

Build your CRM for wholesale distributors

Set up your first CRM in under 30 minutes—no code needed
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