Track leads, manage policies, and automate renewals in an AI-powered CRM built with AI that you customize to fit your broker workflow.




Customize a CRM for insurance brokers that looks sleek out of the box. Add only the features you need, and iterate as your workflows evolve.





Connect spreadsheets, CRMs, and policy systems with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your insurance business.
Give each agent the right tools and data access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give different team members tailored access and dashboards, so brokers see their leads while managers monitor team performance.
Give different team members tailored access and dashboards, so brokers see their leads while managers monitor team performance.
Streamline your internal processes with Softr Workflows. Trigger native automations for renewal reminders or application status updates based on data changes.
Access and update your CRM for insurance brokers on the go. View client information and policy details from mobile devices while out in the field.
Use Google, email, or SSO logins to give your brokers fast, secure access to their pipeline—no IT tickets needed.
Keep insurance data safe with SOC2 and GDPR compliance, plus fine-tuned access control to protect sensitive policyholder information.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your CRM for insurance brokers in minutes with AI—no dev time or complex configuration needed.

Add features like policy insights, commission reporting, or renewal trackers as your brokerage needs evolve.

Start with a CRM, then add client portals, claim forms, or internal dashboards—all in one place.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A CRM for insurance brokers is a secure space where your agents or team members can log in to access critical information, like policy updates, client files, claim forms, and renewal timelines. It keeps all lead tracking and policyholder communication in one place, so you don't have to rely on back-and-forth emails or messy spreadsheets. This makes it easier to stay organized and provide a better experience for your policyholders.
Softr is the first AI-native platform for building business software. It makes it easy to build a CRM for insurance brokers that fits the way your brokerage works. You can describe your needs to the AI Co-Builder to instantly generate your database, policy tracking pages, and agent logic—already connected and secure.
You don't need to code anything. You can start by generating with AI, using a template, or building from scratch. Everything runs on Softr Databases, the native, relational database built into the platform, or you can connect external tools like Airtable, Google Sheets, HubSpot, and more. You have full control to adjust the layout visually, decide which agents see which leads, and brand it to match your agency. It's quick to get up and running, simple to update, and flexible enough to grow with your insurance portfolio.
You can include a wide range of features in your CRM for insurance brokers, depending on what your specific desk workflow looks like. A great CRM app usually mixes classic functional blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let brokers query their policy data conversationally, or set up Database AI Agents to perform automated policy coverage comparisons or lead risk enrichment.
- Vibe Coding Blocks – Build complex, custom UI elements—like a premium calculator or interactive coverage map—using the AI Code block to "vibe code" exactly what you need.
- Softr Workflows – Build native automations (like a renewal reminder system) that trigger notifications or sync data whenever a policy expiration date approaches or a status button is clicked.
- User Portals & Logins – Securely manage access so each broker only sees their own assigned leads or specific regional book of business.
- Forms & Data Collection – Capture details with custom intake forms, document uploads for ID cards, and conditional logic for underwriting.
- Dashboards & Charts – Visualize your CRM for insurance brokers performance and sales metrics with real-time charts and revenue summaries.
- Lists & Advanced Filtering – Display and manage your data with searchable tables for policyholders, kanban boards for the sales pipeline, and detailed coverage views.
Everything is built using Softr's drag-and-drop blocks, so you can create these features without writing code. Need something more custom? Use the Vibe Coding block to generate a tailored component with AI. And if your brokerage needs change, it's easy to update the platform later.
Vibe coding is all about moving fast and using AI to build exactly what you need. You can "vibe code" a CRM for insurance brokers in Softr by simply describing your requirements to the AI Co-Builder. Softr then generates a production-ready app on top of a stable, secure foundation.
Unlike other tools that just generate raw, fragile code, Softr handles the "boring 80%"—like client authentication, policy database logic, and role-based security—natively. This means you get the speed of vibe coding without the "Day Two" headaches of managing raw code for your agency. You describe it, Softr builds it, and it’s ready for your brokerage team instantly.
Yes. You can manage multiple regional offices, sales squads, or specialized departments in a single CRM for insurance brokers. Each agent only sees the leads and policyholder data assigned to them, based on their login and role. This is useful for large insurance firms, independent agencies, or any business working with multiple internal stakeholders across different lines of insurance.
Yes, you can. You don't need to bring your policy data from somewhere else to start building with Softr. If you're starting a new brokerage from scratch, you can use Softr Databases, which is built into the platform and integrates perfectly with any application you build.
But if you already have policyholder data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those too. You can also use the REST API connector to bring in information from third-party underwriting sources. Either way, you have full control over how your client database is structured and displayed in your CRM.
Softr Databases is the recommended native, relational data source for Softr. It is built explicitly for business apps, offering the highest performance for large policy lists, instant automation triggers, and a lightning-fast experience because the information is native to the platform.
If you already have your data elsewhere, Softr also connects to 17+ external data sources. You can connect to Airtable, Google Sheets, HubSpot, SmartSuite, BigQuery, and more. You can even integrate multiple data sources into the same app—so your CRM for insurance brokers could pull in records from Softr Databases and lead details from HubSpot at once. Most sources support real-time, two-way sync, so any changes in your app or data source stay in sync automatically.
Yes, Softr gives you full control over how your agents experience your CRM for insurance brokers. You can customize the layout, navigation, and content to match your brand and specific sales workflow. Each page or block can be shown or hidden based on who's logged in, so every broker sees only the leads and coverage details relevant to them.
You can also set up different user roles, such as junior agent, senior broker, or admin—and define exactly what each role can view or edit. For example, junior agents can only see their own assigned leads, while admins can manage all global brokerage records. You can also create personalized views by filtering policies based on the logged-in user.
This level of customization is especially useful when you're managing multiple teams, insurance products, or high-volume projects in the same app. It helps keep the experience clean, secure, and tailored to each broker's needs.
Yes, you can fully white-label your CRM for insurance brokers in Softr. You can use your agency's logo, brand colors, fonts, and a custom domain to make the CRM feel like a natural extension of your brand. You can also remove all Softr branding, so your agents and partners only see your company's identity throughout the policy management experience.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your CRM for insurance brokers. You can adjust colors, fonts, spacing, and page structure to match your agency branding. You can also choose how each page is laid out, decide which blocks go where, and set what different agents see when they log in.
To display your data, you can add different types of blocks depending on what you need:
- Table blocks – to show structured data like policyholder lists, active coverage, or commission tracking
- List or Card blocks – to highlight things like agent profiles, carrier service packages, or training resources
- Detail View – to show one record at a time, like a comprehensive policyholder dashboard
- Forms – for claims intake or new applicant data collection
- Charts – to show sales performance and premium trends
- Calendar blocks – to display renewal deadlines or follow-up appointments
If your agency structure or design needs change later, it's easy to go back and make updates right in the visual builder.
Softr is built with security in mind. All policy data is encrypted in transit (TLS) and at rest, and your apps are hosted on secure, reliable infrastructure. Softr apps also give you full control over who can see and do what in your app. You can set up role-based permissions, manage agents directly within your data source, set visibility rules, and apply global restrictions to protect sensitive PII and policy records across your entire app.
For apps using Softr Databases, your data is stored in Softr's secure environment, with all data hosted in Europe (Germany) and SOC 2 Type II compliance. For apps connected to external data sources like Airtable, Notion, or SQL, Softr doesn't store your sensitive insurance data—it just displays it in real time based on your access settings. You're always in control of your data and who can view or edit it.
Softr also follows industry best practices for authentication, access control, and platform monitoring to help keep your agency information safe.
It is fully production-ready. Unlike many AI tools that just "vibe code"—generating fragile, custom code that is hard to maintain or secure for a professional agency—Softr builds your CRM for insurance brokers on top of a stable, business-grade foundation.
We handle the "boring 80%" (like authentication, secure hosting, and granular permissions) natively, so you don't have to worry about data leaks. This solves the "Day Two" problem of AI: you get the speed of instant generation without the headache of managing raw, unreliable code. Your app is secure, scalable, and ready for your brokerage team to use from day one.
Softr is the first AI-native platform for building business software. Unlike pure "vibe coding" tools that generate fragile code, or traditional no-code tools that require manual configuration for every field, Softr's AI Co-Builder creates a CRM for insurance brokers on top of a secure, production-ready foundation.
What sets it apart is the hybrid advantage: you can use AI to generate your policy database, app pages, and business logic in minutes, then use visual controls for precise branding. You get the speed of AI with the reliability of business-grade infrastructure (auth, roles, permissions, and hosting) already built-in. It's designed for non-technical insurance professionals who want to move from prototype to production on day one.
Yes. Softr supports powerful native workflows and a wide range of integrations so you can connect your CRM for insurance brokers to the rest of your agency stack. You can automate tasks using Softr Workflows, or sync with tools like Stripe for premium payments and Intercom for client support. Softr also supports REST API and webhooks for more advanced insurance underwriting workflows.
Whether you need to send coverage data to another system, trigger automated policy renewal emails based on broker actions, or display information from carrier portals, you can build it into your CRM, without writing code.
Describe your workflow and Softr's AI builds it in minutes. Get started free, no dev needed.