Capture and prioritize prospects in an AI-powered lead tracking system built with AI that you customize to fit your sales workflow.


Customize your setup with the exact stages and views your team needs. Add features like lead scoring and automated tasks as your processes evolve.





Connect your spreadsheets, marketing tools, and sign-up forms with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your sales team.
Give each sales rep the right tools and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give different sales tiers and managers tailored dashboards, so each role sees just the lead data and interaction history they need.
Give different sales tiers and managers tailored dashboards, so each role sees just the lead data and interaction history they need.
Streamline your sales process with Softr Workflows. Trigger native notifications based on lead status changes or new inquiries to keep your pipeline moving.
Access and update your prospect records on the go. All lead tracking apps are mobile-ready out of the box for field sales and remote pitching.
Use Google, email, or SSO logins to give your sales team fast, secure access to their pipeline—no IT tickets needed.
Keep prospect and company data safe with SOC2 and GDPR compliance, plus fine-tuned access control at every level of your lead database.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your lead tracking system in minutes with AI—no dev time or complex configuration required.

Add features like pipeline visualizations and automatic lead scoring as your growth accelerates.

Start with a CRM, then add sales dashboards and lead forms—all in one place, with no extra tools.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A lead tracking system is a secure CRM environment where your sales team can log in to manage prospect information, like contact details, lead scores, communication history, and sales stages. It keeps all lead data in one place, so you don't have to rely on scattered notes or manual spreadsheets. This makes it easier to stay organized, prioritize high-value prospects, and provide a faster response time for your sales reps.
Softr is the first AI-native platform for building business software. It makes it easy to build a lead tracking system that fits your specific sales cycle. You can describe your sales process to the AI Co-Builder to instantly generate your database, pipeline stages, and lead-routing logic—already connected and secure.
You don't need to code anything. You can start by generating with AI, using a pre-built CRM template, or building from scratch. Everything runs on Softr Databases, the native, relational database built into the platform, or you can connect external tools like Airtable, Google Sheets, or HubSpot. You have full control to adjust the CRM layout visually, decide which sales reps see which leads, and brand it to match your company. It's quick to get up and running, simple to update, and flexible enough to grow as your lead volume scales.
You can include a wide range of features in your lead tracking system, depending on what your sales workflow looks like. A great CRM app usually mixes classic functional blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let sales reps query lead data conversationally, or set up Database AI Agents to perform automated research on new prospects and enrich their profiles.
- Vibe Coding Blocks – Build custom UI elements—like a lead scoring calculator—using the AI Code block to "vibe code" exactly what your sales process requires.
- Softr Workflows – Build native automations (like automatic lead assignment notifications) that trigger alerts or sync data whenever a lead status is updated or a follow-up button is clicked.
- User Portals & Logins – Securely manage access so each sales rep only sees their own assigned leads while managers can view the entire pipeline.
- Forms & Data Collection – Capture inbound leads with custom web forms, file uploads for RFP documents, and conditional logic.
- Dashboards & Charts – Visualize your conversion rates and lead source performance with real-time charts and revenue summaries.
- Lists & Advanced Filtering – Display and manage your pipeline with searchable tables, kanban boards for sales stages, and detailed record views for call notes.
Everything is built using Softr's drag-and-drop blocks, so you can create these features without writing code. If your sales needs change, it's easy to update the system later.
Vibe coding is all about moving fast and using AI to build the exact sales tool you need. You can "vibe code" a lead tracking system in Softr by simply describing your sales stages and lead criteria to the AI Co-Builder. Softr then generates a production-ready CRM on top of a stable, secure foundation.
Unlike other tools that just generate raw, fragile code, Softr handles the "boring 80%"—like user authentication, lead database logic, and role-based security—natively. This means you get the speed of vibe coding without the "Day Two" headaches of managing raw code for your sales data. You describe the workflow, Softr builds it, and it’s ready for your sales team to start closing deals instantly.
Yes. You can manage multiple sales teams, territories, or regions in a single lead tracking system. Each sales rep or manager only sees the prospects and pipeline data assigned to them, based on their login and regional role. This is useful for growing organizations, franchises, or agencies working with multiple independent sales units.
Yes, you can. You don't need to bring your prospect data from somewhere else to start building with Softr. If you're starting a new sales initiative from scratch, you can use Softr Databases, which is built into the platform and integrates perfectly with the tracking application you build.
But if you already have leads in tools like Airtable, Google Sheets, HubSpot, Notion, or SQL, you can connect those too. You can also use the REST API connector to bring in leads from marketing platforms. Either way, you have full control over how your lead profiles are structured and displayed in your CRM.
Softr Databases is the recommended native, relational data source for your lead tracking system. It is built explicitly for business apps, offering high performance, instant automation triggers for lead alerts, and a lightning-fast experience because the data is native to the platform.
If you already have your leads elsewhere, Softr also connects to 17+ external data sources. You can connect to Airtable, Google Sheets, HubSpot, SmartSuite, BigQuery, and more. You can even integrate multiple data sources into the same CRM—so your app could pull in contact details from Softr Databases and marketing history from HubSpot at once. Most sources support real-time, two-way sync, so any updates made by your sales team stay in sync automatically.
Yes, Softr gives you full control over how your sales team experiences the lead tracking system. You can customize the layout, navigation, and pipeline views to match your specific sales methodology. Each page or lead block can be shown or hidden based on who's logged in, so every rep sees only relevant prospects.
You can also set up different user roles, such as Sales Rep, Manager, or Admin—and define exactly what each role can view or edit. For example, reps can only edit their assigned leads, while admins can manage the entire CRM database. You can also create personalized views for each rep by filtering lead data based on the logged-in user.
This level of customization is especially useful when managing large sales teams or sensitive account information. It helps keep the CRM experience clean, secure, and focused on helping your reps hit their quotas.
Yes, you can fully white-label your lead tracking system in Softr. You can use your own logo, brand colors, and custom CRM domain to make the platform feel like a internal corporate tool. You can also remove all Softr branding, so your sales team and partners only see your company's professional identity throughout the lead management experience.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your lead tracking system. You can adjust colors, fonts, and page structure to match your brand style. You can also choose how lead profiles are laid out and set what different sales levels see when they log in.
To display your lead data, you can add different types of blocks depending on your needs:
- Table blocks – to show structured lists of new leads or call logs
- Kanban blocks – to visualize your sales pipeline stages from discovery to close
- Detail View – to show a comprehensive 360-degree view of a single lead
- Forms – for reps to log call notes or for prospects to submit inquiries
- Charts – to show monthly sales targets and lead conversion rates
- Calendar blocks – to display scheduled follow-up calls or demo meetings
If your sales process changes, it's easy to update the design and blocks right in the visual builder.
Softr is built with security in mind. All prospect data is encrypted in transit and at rest, and your CRM is hosted on secure, reliable infrastructure. Softr apps give you full control over who can access sensitive lead information. You can set up role-based permissions, manage sales users directly, and apply visibility rules to ensure reps only see the data they are authorized to access.
For systems using Softr Databases, your data is stored in a secure environment with SOC 2 Type II compliance. For apps connected to external sources like HubSpot or SQL, Softr doesn't store your lead data—it simply displays it in real time based on your secure access settings. You are always in control of your CRM data and who has permission to export or edit it.
It is fully production-ready. Unlike many AI tools that just "vibe code"—generating fragile code that is hard to maintain—Softr builds your lead tracking system on top of a stable, business-grade foundation.
We handle the "boring 80%" (like secure login, HIPAA/SOC2-ready hosting, and granular lead permissions) natively. This solves the "Day Two" problem of AI: you get the speed of instant generation without the headache of managing raw, unreliable code. Your CRM is secure, scalable, and ready for your sales team to start tracking leads from day one.
Softr is the first AI-native platform for building lead tracking systems and business software. Unlike traditional CRM tools that force you into a fixed workflow, or no-code tools that require manual configuration, Softr's AI Co-Builder creates a custom CRM on top of a secure, production-ready foundation.
What sets it apart is the hybrid advantage: you can use AI to generate your lead database and pipeline logic in minutes, then use visual controls for precise editing. You get the speed of AI with the reliability of enterprise-level infrastructure (auth, roles, and hosting) already built-in. It's designed for sales operations teams who want to move from a basic spreadsheet to a professional tracking system on day one.
Yes. Softr supports powerful native workflows and a wide range of integrations so you can connect your lead tracking system to the rest of your sales stack. You can automate tasks like lead escalation using Softr Workflows, or sync with tools like Stripe for payment tracking or Intercom for customer communication. Softr also supports REST API and webhooks for advanced sales automations.
Whether you need to push lead data to an email marketing system, trigger Slack alerts for new hot leads, or pull in website tracking data, you can build it into your CRM without writing any code.
Describe what you need. Softr's AI builds your custom CRM and tracking tool in minutes.