Track prospects, manage pipelines, and view analytics in an AI-powered CRM built with AI to fit your sales team's specific workflow.


Customize a lead tracking app that looks sleek out of the box. Add only the features you need, and iterate as your sales processes evolve.





Connect lead lists, contact history, and deal stages from multiple tools—or manage everything in Softr Databases. Create one integrated system for your sales pipeline.
Give each sales rep the right tools and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give different team members, like SDRs and Account Executives, tailored dashboards so each role sees just the leads and tasks they need.
Give different team members, like SDRs and Account Executives, tailored dashboards so each role sees just the leads and tasks they need.
Streamline your sales process with Softr Workflows. Trigger native notifications or status updates based on lead activity to keep deals moving forward.
Access and update your lead tracking app on the go. All CRM tools are mobile-ready out of the box, perfect for sales reps in the field.
Use Google, email, or SSO logins to give your sales team fast, secure access to prospect data—no IT tickets needed.
Keep sales data safe with SOC2 and GDPR compliance, plus fine-tuned access control to protect your lead database at every level.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your lead tracking app in minutes with AI—no manual setup or complex configuration required.

Add features like lead scoring, reporting, or automated alerts as your sales workflows evolve—no rebuild needed.

Start with a lead tracker, then add client portals or team dashboards—all in one place with no extra tools.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A lead tracking app is a secure CRM environment where your sales team can capture and manage potential customers through every stage of the funnel. It consolidates prospect details, outreach history, and discovery notes in one place, eliminating the need for scattered spreadsheets or messy email threads. This centralization helps sales reps stay organized and ensures that every lead receives the right follow-up at the right time.
Softr is the first AI-native platform for building business software, making it easy to create a lead tracking app that aligns exactly with your sales cycle. You can describe your specific pipeline stages to the AI Co-Builder to instantly generate your lead database, kanban boards, and status logic—all pre-connected and secure.
You don't need to write any code. You can iterate by generating with AI, starting from a sales template, or building from scratch. Everything runs on Softr Databases, or you can link external sources like HubSpot, Airtable, or Google Sheets. You have total control to adjust the layout visually, set up specific lead assignments, and brand the app to match your sales organization. It is fast to launch, simple to update, and scales as your lead volume grows.
You can incorporate a vast range of CRM features into your lead tracking app to streamline your sales process. A high-performing app usually combines efficient data management with AI intelligence:
- AI-Powered Intelligence – Use Ask AI to let sales reps query lead history conversationally, or deploy Database AI Agents to automatically research company details or qualify prospects based on specific criteria.
- Vibe Coding Blocks – Create custom UI elements—like a dynamic sales commission calculator or a unique lead scoring widget—using the AI Code block to "vibe code" the exact functionality you need.
- Softr Workflows – Set up native automations, such as automated email alerts for high-priority leads or status syncs when a contract is signed.
- User Portals & Logins – Manage individual rep access so salespeople only see their assigned leads while managers maintain a full view of the sales pipeline.
- Forms & Data Collection – Capture leads directly from your website with custom inquiry forms and file upload fields for RFPs.
- Dashboards & Charts – Visualize conversion rates, monthly recurring revenue, and individual rep performance with real-time charts.
- Lists & Advanced Filtering – Organize leads using searchable tables, drag-and-drop kanban boards, and detailed company profile views.
Everything is built using Softr’s drag-and-drop system. If your sales strategy shifts, you can easily use the Vibe Coding block or visual editor to update your lead tracking app in minutes.
Vibe coding focuses on high-speed creation by using AI to build the specific sales tools you need. You can "vibe code" a lead tracking app in Softr by simply describing your sales workflow—stages, lead fields, and team roles—to the AI Co-Builder. Softr then produces a production-ready CRM built on a heavy-duty, secure foundation.
While other tools output fragile code snippets, Softr manages the critical backend work—like user authentication, database relationships, and lead ownership logic—natively. This provides the speed of vibe coding without the technical debt of managing raw code. You describe the sales process, Softr builds the app, and your sales team can start closing deals immediately.
Yes. You can manage multiple sales territories or specialized teams within a single lead tracking app. Each salesperson or manager only sees the leads, contacts, and deal data relevant to their specific assignment based on their login and role. This is ideal for organizations with regional teams or agencies managing lead flow for multiple client accounts.
Yes, you can. You do not need an existing database to start building your CRM. If you are starting fresh, you can use Softr Databases, which is built directly into the platform to handle lead records, contact logs, and deal history with high performance.
If you do have prospect data in tools like Airtable, HubSpot, Google Sheets, or SQL, you can connect those as well. You can even use the REST API to pull in leads from external marketing sources. Regardless of the source, you have absolute control over how your lead data is structured and presented to your team.
Softr Databases is the recommended native source for your lead tracking app. It is designed for business software, providing high-speed lead updates and instant automation triggers directly within your CRM.
If your lead data lives elsewhere, Softr connects to over 17 external sources, including HubSpot, Airtable, Google Sheets, and BigQuery. You can even combine sources in one app—for example, pulling legacy customer data from SQL while managing new prospect leads in Softr Databases. Most sources support two-way sync, so when a rep updates a lead's status in the app, it updates in the backend automatically.
Yes, Softr provides granular control over how your team interacts with the lead tracking app. You can customize the layout and navigation to match your internal sales playbook. Every interface block can be filtered based on the user's role, ensuring reps only see their active pipeline while executives see a high-level summary of the entire forecast.
You can define specific roles—such as Sales Development Rep, Account Executive, or Sales Manager—and set precise viewing and editing rights for each. For instance, you might allow reps to edit lead notes but restrict the ability to delete records to managers only. This keeps your CRM secure and prevents data clutter while maintaining a personalized experience for every team member.
Yes, you can fully white-label your lead tracking app. You can incorporate your own logo, brand colors, and typography to make the CRM feel like a proprietary internal tool. By using a custom domain and removing Softr branding, you create a cohesive and professional work environment that reinforces your company identity for your employees and partners.
Yes, Softr allows for extensive customization of your CRM’s design and layout. You can adjust the visual theme to fit your brand and rearrange the page structure to prioritize the most important sales information. You choose exactly which blocks are visible to different team members to streamline their daily tasks.
To organize your leads effectively, you can use various functional blocks:
- Table blocks – for high-density lead lists or recent activity logs.
- Kanban blocks – to visualize and move leads through your sales pipeline stages.
- Detail View – to provide a comprehensive look at a single lead's history and contact details.
- Forms – for reps to quickly log new leads or discovery call notes.
- Charts – to track sales targets and conversion metrics.
- Calendar blocks – to manage follow-up dates and demo appointments.
If your sales process evolves, the visual builder makes it easy to drag and drop new sections or update your tracking fields instantly.
Softr is built with enterprise-grade security. All lead data is encrypted in transit and at rest, and your lead tracking app is hosted on reliable, monitored infrastructure. You maintain full control over lead visibility with role-based permissions and viewing rules that you manage directly.
When using Softr Databases, your data is stored in a secure environment with SOC 2 Type II compliance and European hosting. If you connect external sources like HubSpot or Airtable, Softr acts as a secure interface that displays data in real time based on your defined permissions without storing the data locally. This ensures that sensitive prospect information and deal values remain protected and accessible only to authorized users.
It is fully production-ready. While other AI tools might only provide a "vibe coded" prototype that is difficult to maintain, Softr builds your lead tracking app on a stable framework designed for business use.
We provide native handling of authentication, security, and lead assignment logic, so you don't have to build those from scratch. This eliminates common AI pitfalls: you get the speed of instant CRM generation combined with the reliability of a platform that can handle thousands of leads and multiple users from day one.
Softr is the first AI-native platform specifically for building business software like lead tracking apps. Unlike traditional CRMs that force you into a fixed workflow or other no-code tools that require complex manual setup, Softr's AI Co-Builder produces a custom app and database in minutes tailored to your specific pipeline.
It offers a unique hybrid advantage: you can use AI to generate the core of your CRM, then use visual tools for fine-tuning. You gain the speed of AI with the stability of built-in business features like ironclad permissions and secure hosting. It is built for sales leaders who need a custom tracking solution that is ready for production without a technical background.
Yes. Softr supports native workflows and deep integrations to connect your lead tracking app with your entire sales stack. You can automate lead distribution using internal workflows or sync with tools like Stripe for payment tracking and Intercom for customer communication. Softr also provides a REST API and webhooks for advanced sales automation.
Whether you need to auto-send a welcome email, trigger a Slack notification for a new high-value lead, or pull in marketing data from other tools, you can build these connections directly into your CRM without writing a single line of code.
Describe your sales process and Softr's AI builds your app in minutes. Get started for free.