Manage professional services leads, track deals, and sync contacts in an AI-powered broker CRM built with AI to fit your firm's workflow.


Customize your broker CRM setup with the exact steps and views your team needs. Add features as deals evolve—no code needed at any stage.




Connect spreadsheets, HubSpot, or other systems with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your brokerage's deals.
Give each teammate the right tools and access. Set up secure logins, user groups, and granular permissions for deals—no IT support or dev work needed.
Give different brokers or assistant agents tailored access and dashboards, so each role sees just the properties and deals they need.
Give different brokers or assistant agents tailored access and dashboards, so each role sees just the properties and deals they need.
Streamline your internal processes with Softr Workflows. Trigger native automations for lead follow-ups or status changes to keep your pipeline moving.
Access and update your broker CRM on the go. All apps are mobile-ready out of the box, allowing you to update deal status from anywhere.
Use Google, email, or SSO logins to give your broker team fast, secure access—no IT tickets or complex passwords needed.
Keep internal deal data safe with SOC2 and GDPR compliance, plus fine-tuned access control to protect private professional services records.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your broker CRM in minutes with AI—no manual setup needed for your pipelines and professional contacts.

Add features like commission tracking, automated intake, or reporting as your workflows evolve—no rebuild needed.

Start with a CRM, then add portals, dashboards, or shared forms—all in one place, with no extra tools to buy.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A broker CRM is a secure digital workspace where brokers and their teams can manage lead pipelines, client relationships, and deal documents. It serves as a central hub for tracking interactions, property listings, or policy details, ensuring you don't have to rely on fragmented emails or cumbersome spreadsheets. This organization allows you to provide a more professional and responsive experience for your clients.
Softr is the first AI-native platform for building business software, making it uniquely suited to build a broker CRM that matches your specific firm's workflow. You can describe your deal stages and client management needs to the AI Co-Builder to instantly generate your database, pipeline pages, and logic—all fully connected and secure.
You don't need to code anything. You can start by generating with AI, using a template, or building from scratch. Everything runs on Softr Databases, or you can connect external tools like Airtable, Google Sheets, or HubSpot. You have full control to visually adjust layouts, decide which brokers can see specific deals, and brand the app to match your firm’s identity. It's fast to launch and flexible enough to scale as your brokerage grows.
You can include a wide range of features in your broker CRM to streamline your transaction management. A high-performing broker CRM app usually combines functional data blocks with AI-powered automation:
- AI-Powered Intelligence – Use Ask AI to let your team query deal histories conversationally, or set up Database AI Agents to automatically summarize property details or analyze client risk profiles.
- Vibe Coding Blocks – Build custom UI elements—like a dynamic loan amortization calculator or an interactive map for listings—using the AI Code block to "vibe code" exactly what your brokers need.
- Softr Workflows – Build native automations (like an automatic email alert when a closing date is approaching) that trigger notifications whenever a record is updated.
- User Portals & Logins – Securely manage access so junior brokers only see their leads while partners maintain a full view of the firm's entire books.
- Forms & Data Collection – Capture new leads or client onboarding information with custom forms and file uploads for sensitive documents.
- Dashboards & Charts – Visualize your sales performance, commission splits, and monthly volume with real-time charts.
- Lists & Advanced Filtering – Display and manage your portfolio with searchable tables, kanban deal boards, and detailed record views for every client.
Everything is built using Softr's drag-and-drop blocks, but you can also use the Vibe Coding block to generate custom components or update the system instantly as market conditions change.
Vibe coding is about moving fast and using AI to build the perfect tool for your brokerage. You can "vibe code" a broker CRM in Softr by simply describing your specific requirements—like how you handle commissions or lead scoring—to the AI Co-Builder. Softr then generates a production-ready app on top of a stable, secure foundation.
Unlike other tools that just output raw code you have to host and fix, Softr handles the "boring 80%"—like client authentication, database logic, and permission levels—natively. This means you get the speed of vibe coding without the technical debt. You describe the workflow, Softr builds the CRM, and your brokers can start closing deals instantly.
Yes. You can manage multiple regional teams or different departments (like Residential vs. Commercial) in a single broker CRM. Each broker or manager only sees the leads and commission data assigned to them based on their login and role. This is ideal for large brokerages that need to maintain data silos while keeping executives informed with a high-level view.
Yes, you can. You don't need an existing database to start building your broker CRM. If you're starting from scratch, you can use Softr Databases, which is built into the platform and handles relational data like linking clients to specific properties or policies perfectly.
However, if you already have property data or lead lists in tools like Airtable, Google Sheets, HubSpot, or even a SQL database, you can connect those too. You can also use the REST API to pull in live market data. Either way, you have absolute control over how your broker data is structured and displayed.
Softr Databases is the recommended native data source for your broker CRM. It is built specifically for business applications, offering the highest performance, instant automation triggers for new leads, and a fast user experience because the data is local to the app.
If your firm uses other tools, Softr also connects to 17+ external data sources. You can integrate Airtable, Google Sheets, HubSpot, SmartSuite, BigQuery, and more. You can even combine sources—for example, pulling client contact info from HubSpot while managing active deal files in Softr Databases. Most sources support real-time, two-way sync to keep your office operations perfectly aligned.
Yes, Softr gives you total control over the broker experience and security. You can customize the layout, navigation, and dashboards to match your firm's specific sales process. Each page or block can be configured based on who is logged in, meaning a lead only sees a status portal while a broker sees the full interaction history.
You can set up granular user roles—such as Associate, Principal Broker, or Admin—and define exactly who can edit commission rates or delete records. For example, you can create personalized views that filter data so brokers only see their active pipeline. This is critical for maintaining confidentiality and focus across a busy firm.
Yes, you can fully white-label your broker CRM in Softr. You can use your firm's logo, brand colors, custom fonts, and a custom domain (e.g., crm.yourbrokerage.com) to make the tool feel like a premium, proprietary system. You can also remove all Softr branding, ensuring your team and clients only see your company’s professional identity.
Yes, you can. Softr offers high flexibility regarding the design and layout of your broker CRM. You can adjust the visual theme to match your brand and choose how to present complex deal information. You can decide exactly which blocks to use and which data fields are visible to different staff levels.
To organize your brokerage data, you can use specialized blocks:
- Table blocks – to show active listings, closing dates, or monthly commissions.
- List or Card blocks – to browse property galleries or broker profiles.
- Detail View – to dive deep into a single deal's history and documents.
- Forms – for capturing lead inquiries or listing submissions.
- Charts – to track agency-wide KPI performance.
- Calendar blocks – to manage property showings and contract deadlines.
If your workflow evolves, you can easily tweak the design in the visual builder without needing a developer.
Softr is built with enterprise-grade security to protect your sensitive broker CRM data. All information is encrypted in transit (TLS) and at rest. You have granular control over data access through role-based permissions, visibility rules, and global restrictions, ensuring only authorized personnel see specific financial or personal data.
For apps using Softr Databases, your data is stored in a secure environment with SOC 2 Type II compliance and hosting in Europe (Germany). For those connecting external sources like Airtable or SQL, Softr displays your data in real time without storing it on our servers. We follow industry best practices for platform monitoring and authentication to ensure your brokerage's data remains private and secure.
It is fully production-ready. Unlike other AI tools that produce "throwaway" code that is difficult to maintain, Softr builds your broker CRM on a stable, business-grade infrastructure.
We handle the critical requirements like secure logins, scalable hosting, and complex permissions natively. This solves the long-term maintenance issues associated with AI: you get the speed of instant generation with the reliability of a professional software platform. Your CRM is ready for your brokers to manage million-dollar deals from day one.
Softr is the first AI-native platform for building business software. While traditional no-code tools require months of manual configuration and "vibe coding" tools often create fragile custom scripts, Softr’s AI Co-Builder generates apps on a secure, production-ready foundation.
The difference is the hybrid advantage: you use AI to build the core of your broker CRM and database in minutes, then use visual controls for fine-tuning. You get the agility of AI with the robustness of built-in business features like auth, roles, and enterprise-grade hosting. It's built for brokerage owners who need to go from a concept to a functional tool in hours, not weeks.
Yes. Softr supports powerful native workflows and numerous integrations to connect your broker CRM to your existing business stack. You can automate tasks like sending a welcome email via Softr Workflows when a new lead is added, or sync your transactions with Stripe for commission payments.
Softr also supports REST API and webhooks, allowing you to trigger external automations in Zapier or Make. Whether you need to sync data with a real estate listing service or automate document signing notifications, you can build it all into your CRM without writing a single line of code.
Describe what you need. Softr's AI builds it in minutes. Launch and customize your broker CRM without code.