CRM

Build your broker CRM, no code required

Manage professional services leads, track deals, and sync contacts in an AI-powered broker CRM built with AI to fit your firm's workflow.

Screenshot of a broker CRM interface displaying a dashboard with client deal pipelines, contact lists, property or asset maps, and navigation menus.
broker crm mobile ui
Loved by 1 million+ teams around the globe
Data Management

Bring all your broker data together in real time

Connect spreadsheets, HubSpot, or other systems with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your brokerage's deals.

Explore all data sources
Power

Custom access for every broker. Built-in security.

Give each teammate the right tools and access. Set up secure logins, user groups, and granular permissions for deals—no IT support or dev work needed.

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Advanced permissions

Give different brokers or assistant agents tailored access and dashboards, so each role sees just the properties and deals they need.

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User groups

Give different brokers or assistant agents tailored access and dashboards, so each role sees just the properties and deals they need.

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Automations

Streamline your internal processes with Softr Workflows. Trigger native automations for lead follow-ups or status changes to keep your pipeline moving.

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Works on any device

Access and update your broker CRM on the go. All apps are mobile-ready out of the box, allowing you to update deal status from anywhere.

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Easy, secure logins

Use Google, email, or SSO logins to give your broker team fast, secure access—no IT tickets or complex passwords needed.

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Security

Keep internal deal data safe with SOC2 and GDPR compliance, plus fine-tuned access control to protect private professional services records.

Why Softr

Why Softr vs other software

No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

UI screenshot of Softr drag-and-drop dashboard setup for building broker crm

Easy, fast setup

Build your broker CRM in minutes with AI—no manual setup needed for your pipelines and professional contacts.

UI screenshot of Softr dashboard with resources, contacts, finances, and projects modules

Consolidate your stack

Add features like commission tracking, automated intake, or reporting as your workflows evolve—no rebuild needed.

Integration logos showing Softr connected with Airtable, Notion, Google Sheets, HubSpot, SQL, Rest API, and more.

Flexible as you grow

Start with a CRM, then add portals, dashboards, or shared forms—all in one place, with no extra tools to buy.

How it works

Generate a fully custom broker CRM with AI in minutes

Co-build with AI

Simply describe what you need. Let Softr handle everything - Interface, database, workflows.

Iterate with AI or visually

Control most critical parts of your app yourself - roles, permissions, security.

Ship the same day

Invite team members or external clients and partners right away. No developer handover.

Customer Love

The go-to platform for business operations

Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.

Frequently asked questions

What is a broker CRM?
What are the benefits of building a broker CRM with Softr?
What types of features can I build into my broker CRM?
How can I "vibe code" a broker CRM with Softr?
Can I manage multiple teams or departments in the same broker CRM?
Can I use Softr if I don't already have my data in another tool?
Which data sources does Softr support?
Can I customize the user experience and permissions?
Can I white-label my broker CRM in Softr, including using my own branding?
Can I customize the design and layout of my broker CRM?
How secure is my data in Softr apps?
Is the AI-generated broker CRM production-ready or just a prototype?
How is Softr different from other no-code tools?
Can I automate workflows and integrate with other tools?

Related use cases

Build your broker CRM in minutes

Describe what you need. Softr's AI builds it in minutes. Launch and customize your broker CRM without code.