Manage pipelines, track upsells, and view whitespace in an AI-powered CRM built with AI to fit your account team's workflow.


Customize a CRM that looks sleek and modern out of the box. Add only the features you need, and iterate as your team's workflows evolve.





Connect spreadsheets, CRMs, and other systems with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your sales team.
Give each teammate the right tools and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give different team members tailored access and dashboards, so each account manager sees just what they need.
Give different team members tailored access and dashboards, so each account manager sees just what they need.
Streamline expansion workflows. Trigger native automations for upsell alerts or account queries to keep sales operations moving.
Access and update your opportunity tracker on the go. All apps are mobile-ready out of the box for your field reps.
Use Google, email, or SSO logins to give your team fast, secure CRM access—no IT tickets needed.
Keep internal account data safe with SOC2 and GDPR compliance, plus fine-tuned access control at every level.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your CRM in minutes with AI. No dev time or complex configuration needed—just describe what you need.

Add features like automated alerts, reporting, or expansion pipelines as your needs evolve—no rebuild needed.

Start with a CRM, then add dashboards, forms, or internal tools—all in one place, with no extra seats to buy.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A cross sell opportunity tracker is a secure CRM space where your account managers and sales reps can log in to access customer information, like current subscriptions, whitespace data, product recommendations, and deal timelines. It keeps all expansion revenue efforts in one place, so you don't have to rely on back-and-forth emails or messy spreadsheets. This makes it easier to stay organized, spot upsell potential, and provide a better buying experience for your existing customers.
Softr is the first AI-native platform for building business software. It makes it easy to build a cross sell opportunity tracker that fits the exact way your sales team works. You can describe your pipeline needs to the AI Co-Builder to instantly generate your customer database, tracker pages, and logic—already connected and secure.
You don't need to code anything. You can start by generating with AI, using a CRM template, or building from scratch. Everything runs on Softr Databases, the native, relational database built into the platform, or you can connect external tools like Airtable, Google Sheets, HubSpot, and more. You have full control to adjust the layout visually, decide which reps see which accounts, and brand it to match your company. It's quick to get up and running, simple to update, and flexible enough to grow with your revenue goals.
You can include a wide range of features in your cross sell opportunity tracker, depending on what your sales workflow looks like. A great CRM app usually mixes classic functional blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let account managers query customer purchase history conversationally, or set up Database AI Agents to automatically analyze account usage data and suggest the next best product to pitch.
- Vibe Coding Blocks – Build complex, custom UI elements—like an interactive territory map or a dynamic revenue forecast calculator—using the AI Code block to 'vibe code' exactly what you need.
- Softr Workflows – Build native automations (like a Slack alert to the sales engineer) that trigger notifications or sync data whenever a cross sell deal advances to the next stage.
- User Portals & Logins – Securely manage access so each regional rep only sees their assigned accounts and expansion targets.
- Forms & Data Collection – Capture new opportunity details with custom forms, contract uploads, and conditional logic.
- Dashboards & Charts – Visualize your cross sell pipeline performance, win rates, and MRR growth with real-time charts and summaries.
- Lists & Advanced Filtering – Display and manage your accounts with searchable tables, kanban boards for deal stages, and detailed customer record views.
Everything is built using Softr's drag-and-drop blocks, so you can create these features without writing code. Need something more custom? Use the Vibe Coding block to generate a tailored component with AI. And if your sales process changes, it's easy to update the CRM later.
Vibe coding is all about moving fast and using AI to build exactly what you need. You can 'vibe code' a cross sell opportunity tracker in Softr by simply describing your deal tracking requirements to the AI Co-Builder. Softr then generates a production-ready CRM on top of a stable, secure foundation.
Unlike other tools that just generate raw, fragile code, Softr handles the 'boring 80%'—like authentication, database logic, and role-based security—natively. This means you get the speed of vibe coding to create your account dashboards without the 'Day Two' headaches of managing raw code. You describe it, Softr builds it, and it’s ready for your sales team instantly.
Yes. You can manage multiple sales territories, account management teams, or revenue pods in a single CRM tracker. Each user only sees the customer accounts, deal stages, and revenue data assigned to them, based on their login and role. This is perfectly suited for growing sales organizations, enterprise tech companies, or any business working with distributed revenue teams.
Yes, you can. You don't need to bring your sales data from somewhere else to start building with Softr. If you're starting from scratch, you can use Softr Databases, which is built into the platform and integrates perfectly with your new CRM.
But if you already have customer records and purchase histories in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those too. You can also use the REST API connector to bring in product usage stats from other sources. Either way, you have full control over how your sales data is structured and displayed in your tracker.
Softr Databases is the recommended native, relational data source for Softr. It is built explicitly for business apps, offering the highest performance, instant automation triggers, and a lightning-fast experience because the sales data is native to the platform.
If you already track deals elsewhere, Softr also connects to 17+ external data sources. You can connect to Airtable, Google Sheets, HubSpot, SmartSuite, BigQuery, and more. You can even integrate multiple data sources into the same CRM—so your tracker could pull in new cross sell opportunities from Softr Databases and historical billing data from HubSpot at once. Most sources support real-time, two-way sync, so any pipeline changes in your app or data source stay in sync automatically.
Yes, Softr gives you full control over how your account managers and reps experience the cross sell opportunity tracker. You can customize the layout, navigation, and CRM content to match your sales methodology. Each page or block can be shown or hidden based on who's logged in, so every rep sees only the cross sell plans relevant to their territory.
You can also set up different user roles, such as sales rep, sales manager, or revenue ops admin—and define exactly what each role can view or edit. For example, reps can see only their active deals, while sales leaders can view the entire global expansion pipeline. You can also create personalized views by filtering whitespace data based on the logged-in user.
This level of customization is especially useful when you're managing multiple regional teams in the same app. It helps keep the experience clean, secure, and tailored to each seller's quotas.
Yes, you can fully white-label your cross sell opportunity tracker in Softr. You can use your own logo, brand colors, fonts, and custom domain to make the CRM feel like a natural extension of your internal business systems. You can also remove all Softr branding, so your sales teams and executives only see your corporate identity throughout the experience.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your cross sell opportunity tracker. You can adjust colors, fonts, spacing, and page structure to match your company's internal software standards. You can also choose how each page is laid out, decide which pipeline blocks go where, and set what different sales reps see when they log in.
To display your deals, you can add different types of blocks depending on what you need:
- Table blocks – to show structured data like target account lists, projected MRR, or past product purchases
- List or Card blocks – to highlight things like current customer profiles, available upsell packages, or playbooks
- Detail View – to show one record at a time, like a comprehensive 360-degree account dashboard
- Forms – for reps to log new cross sell opportunities
- Charts – to show pipeline health and revenue forecasts
- Calendar blocks – to display upcoming renewal dates or QBRs
If your sales process or design needs change later, it's easy to go back and make updates right in the visual builder.
Softr is built with security in mind. All sales and customer data is encrypted in transit (TLS) and at rest, and your CRMs are hosted on secure, reliable infrastructure. Softr apps also give you full control over who can see and do what in your cross sell opportunity tracker. You can set up role-based permissions, manage reps directly within your data source, set territory visibility rules, and apply global restrictions to protect sensitive revenue data across your entire app.
For apps using Softr Databases, your customer information is stored in Softr's secure environment, with all data hosted in Europe (Germany) and SOC 2 Type II compliance. For apps connected to external data sources like Airtable, Salesforce, or SQL, Softr doesn't store your data—it just displays it in real time based on your access settings. You're always in control of your pipeline data and who can view or edit it.
Softr also follows industry best practices for authentication, access control, and platform monitoring to help keep your corporate information safe.
It is fully production-ready. Unlike many AI tools that just 'vibe code'—generating fragile, custom CRM code that is hard to maintain or secure—Softr builds your cross sell opportunity tracker on top of a stable, business-grade foundation.
We handle the 'boring 80%' (like authentication, secure hosting, and granular sales territory permissions) natively, so you don't have to. This solves the 'Day Two' problem of AI: you get the speed of instant generation without the headache of managing raw, unreliable code. Your CRM is secure, scalable, and ready for your account managers to use from day one to start closing deals.
Softr is the first AI-native platform for building business software. Unlike pure 'vibe coding' tools that generate fragile code, or traditional no-code tools that require manual CRM configuration, Softr's AI Co-Builder creates apps on top of a secure, production-ready foundation.
What sets it apart is the hybrid advantage: you can use AI to generate your account database, sales tracker, and logic in minutes, then use visual controls for precise editing. You get the speed of AI with the reliability of business-grade infrastructure (auth, roles, territory permissions, and hosting) already built-in. It's designed for RevOps and sales leaders who want to move from prototype to a fully functioning cross sell tool on day one.
Yes. Softr supports powerful native workflows and a wide range of integrations so you can connect your cross sell opportunity tracker to the rest of your rev-ops stack. You can automate tasks using Softr Workflows, or sync with tools like Stripe for billing history and Intercom for customer chats. Softr also supports REST API and webhooks for more advanced revenue pipelines.
Whether you need to send closed-won data to an ERP system, trigger automations based on a rep advancing a deal stage, or display product usage metrics from other tools, you can build it into your CRM, without writing code.
Launch faster with a tool built for your workflow. Describe what you need, and Softr's AI builds it in minutes.