Track leads, manage listings, and close deals in AI-powered software built with AI to fit your real estate agency's specific workflow.




Customize a real estate CRM that looks sleek out of the box. Add only the features you need, like deal tracking, and iterate as your team grows.





Connect property listings, lead spreadsheets, and transaction data with real-time sync—or manage everything in Softr Databases. Create one single source of truth for agents.
Give each agent the right tools and lead access. Set up secure logins, user groups, and granular permissions—no IT support or complex dev work needed.
Give different agents and administrators tailored access and dashboards, so each role sees just the properties and deals they need.
Give different agents and administrators tailored access and dashboards, so each role sees just the properties and deals they need.
Streamline your sales process with Softr Workflows. Trigger native automations for status updates or lead alerts to keep your property deals moving.
Access and update your listings or lead notes on the go while at property showings. All real estate tools are mobile-ready out of the box.
Use Google, email, or SSO logins to give your agents fast, secure access to their leads—no IT maintenance or tickets needed.
Keep client and transaction data safe with SOC2 and GDPR compliance, plus fine-tuned access control at every level of your software.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your real estate software in minutes with AI—no manual configuration or complex dev work needed.

Add features like viewing schedules and document storage as your agency grows—without needing to start over.

Start with a CRM, then add client portals, dashboards, or internal tools—all in one place with no extra costs.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




Software for real estate agents is a secure digital hub where you can manage your entire property portfolio, lead pipeline, and client interactions. Instead of juggling fragmented emails and paper files, this CRM keeps listing details, buyer preferences, and closing documents in one place. It streamlines your daily workflow, making it easier to stay organized and provide a high-touch, professional experience for every home buyer and seller.
Softr is the first AI-native platform for building business software, specifically designed to help agents move faster than the market. It allows you to create a custom CRM that fits your unique selling process. By describing your needs to the AI Co-Builder, you can instantly generate your property database, lead tracking pages, and deal logic—all pre-connected and secure.
You don't need to be a developer to build powerful tools. You can start by generating with AI, using a real estate template, or building from scratch. Your app runs on Softr Databases, our native relational engine, or you can link data from Airtable, Google Sheets, or HubSpot. You have total control to adjust listing layouts visually, set permissions for different agents on your team, and brand the app to match your agency's identity. It is fast to deploy and flexible enough to scale as your commission volume grows.
You can design a variety of features tailored to your real estate workflow. A high-performing real estate CRM usually combines core database functions with AI-driven insights:
- AI-Powered Intelligence – Use Ask AI to let agents query their buyer database conversationally, or set up Database AI Agents to automatically summarize property inspection notes or draft listing descriptions.
- Vibe Coding Blocks – Create custom UI components, like an interactive mortgage calculator or a neighborhood map view, using the AI Code block to build exactly what your clients need.
- Softr Workflows – Build native automations, such as automated lead follow-ups or closing date reminders, that trigger notifications the moment a property status changes.
- User Portals & Logins – Securely manage access so sellers can log in to view showing feedback while buyers only see listings that match their verified budget.
- Forms & Data Collection – Capture buyer leads at open houses with custom digital sign-in forms and automated file uploads for pre-approval letters.
- Dashboards & Charts – Visualize your sales performance, average days on market, and commission forecasts with real-time charts.
- Lists & Advanced Filtering – Manage inventory with searchable tables and Kanban boards that track gems through each stage of the closing process.
Everything is built using Softr’s drag-and-drop blocks, and if you need something truly unique, the Vibe Coding block lets you generate tailored real estate components with AI.
Vibe coding is about turning your real estate expertise into an app instantly using AI. You can "vibe code" your CRM in Softr by simply describing things like "I need a property management portal with lead tracking and an agent dashboard." Softr then generates a production-ready application on a reliable, secure foundation.
Unlike other tools that produce isolated snippets of code, Softr handles the complex underlying architecture—like agent authentication, listing permissions, and database sync—natively. This gives you the speed of vibe coding without the technical debt of managing raw code. You describe your dream CRM, Softr builds it, and your agents can start closing deals immediately.
Yes. You can manage multiple sub-teams or individual agents and their respective clients within a single CRM. Through sophisticated visibility rules, each agent only sees their specific leads and listings, while the principal broker can access a full view of the entire agency's performance. This is perfect for growing brokerages that need to maintain data privacy between competing agents.
Absolutely. You don't need an existing database to start building with Softr. If you are starting fresh, you can use Softr Databases, which is built directly into the platform to handle relational data like linking 'Properties' to 'Owners' or 'Inquiries.'
If you do have listing data currently stored in Airtable, Google Sheets, HubSpot, or even a SQL database, you can connect those smoothly. You also have access to the REST API to pull in data from MLS providers. You maintain full control over how your property records are structured and displayed to your team.
Softr Databases is the recommended native data source, offering the best performance for high-traffic listing portals and instant automation triggers. Because the data is native, the experience for agents browsing properties is lightning-fast.
If your agency uses other tools, Softr connects to over 17 external sources including Airtable, Google Sheets, HubSpot, and BigQuery. You can even mix sources—for example, storing your client contact info in HubSpot while keeping high-res property photos in Softr Databases. Most sources support two-way sync, ensuring a price change in your CRM reflects everywhere automatically.
Yes, Softr gives you total authority over the user experience within your real estate software. You can tailor the navigation and layout to fit your specific sales cycle. Every page or listing block can be shown or hidden based on the user's role, ensuring that sensitive financial information is only visible to authorized agents.
You can set up custom roles like 'Junior Agent,' 'Managing Broker,' or 'Home Buyer.' For instance, a buyer can log in to view 'Saved Homes,' while a broker sees a master dashboard of all pending contracts. This granular control keeps your real estate operations organized, secure, and professional.
Yes, you can fully white-label your CRM to reflect your agency’s brand. You can apply your own logo, signature colors, and professional fonts, and host the app on your own custom domain (e.g., portal.youragency.com). By removing all Softr branding, you ensure your clients see a seamless, branded experience that builds trust throughout the home-buying journey.
Yes, Softr provides deep flexibility for your CRM's aesthetic and functional layout. You can adjust spacing, colors, and page structures to match your agency’s style. You can choose exactly where property images, maps, and agent bios are placed, and define what data is surfaced to different users.
To display your real estate data, you can use various blocks:
- Table blocks – for tracking active listings and closing status.
- Card blocks – to create beautiful, visual property galleries for buyers.
- Detail View – to provide a deep dive into specific building specs and disclosures.
- Forms – for gathering buyer requirements or feedback after a showing.
- Charts – to track monthly sales volume and agent performance.
- Calendar blocks – for scheduling open houses and viewing appointments.
Updates can be made in real-time through the visual builder as your business evolves.
Security is a core priority for Softr. All real estate data is encrypted in transit (TLS) and at rest, and apps are hosted on world-class infrastructure. You have complete control over data access, using role-based permissions to ensure that exclusive listing details or client financial records are never exposed to the wrong people.
For apps using Softr Databases, your data is stored in a secure SOC 2 Type II compliant environment in Germany. If you link to external sources like Airtable or SQL, Softr simply displays that data in real-time without storing it on our servers. You remain the owner and controller of your sensitive client information and transaction records at all times.
It is fully production-ready from the start. Unlike experimental AI tools that output messy, hard-to-maintain code, Softr builds your real estate software on a hardened, business-grade foundation.
We provide native solutions for the complex parts—user authentication, role-based security, and database management—so you can focus on selling homes. This eliminates the 'Day Two' struggle; you get the speed of AI generation with the stability of a professional agency platform that is ready for your team to use today.
Softr is the first AI-native platform specifically optimized for business applications. While traditional no-code tools require weeks of manual configuration and 'vibe coding' tools produce fragile results, Softr’s AI Co-Builder creates scalable apps on a secure, pre-built infrastructure.
The real advantage for agents is the hybrid approach: use AI to generate your listing database and dashboards in minutes, then use intuitive visual tools to refine the design. You get the quickness of AI with the professional reliability of enterprise features like advanced permissions and SOC 2 security already built-in.
Yes. Softr supports robust native workflows and extensive integrations to connect your CRM to your existing real estate stack. You can automate tasks like sending a welcome email via Mailchimp when a new lead is added, or processing earnest money via Stripe. Softr also supports webhooks and a REST API for advanced needs.
Whether you need to sync your calendar with Google, trigger property alerts, or pull in neighborhood data from external APIs, you can build these automated connections directly into your CRM without writing a single line of code.
Describe what you need. AI builds your real estate software in minutes. No code required.