Manage leads and track pipelines in an AI-powered Excel CRM built with AI to fit your unique sales process and team workflows.


Customize your Excel CRM setup with the exact steps and views your team needs. Add features as processes evolve—no code needed.






Connect Excel, Google Sheets, or other systems with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your business.
Give each sales rep the right tools and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give different sales tiers and managers tailored access and dashboards, so each role sees just the leads and stats they need.
Give different sales tiers and managers tailored access and dashboards, so each role sees just the leads and stats they need.
Streamline your sales processes with Softr Workflows. Trigger native notifications or record updates whenever a deal stage changes.
Access and update your Excel CRM on the go. Close deals from the field using a mobile-ready interface that works on any smartphone.
Use Google, email, or SSO logins to give your team fast, secure access to customer data—no more shared spreadsheet links.
Keep internal sales data safe with SOC2 and GDPR compliance, plus fine-tuned access control that goes beyond basic spreadsheet security.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your Excel CRM in minutes with AI—no manual setup or complex spreadsheets needed.

Add features like pipeline tracking, automated alerts, or sales insights as your workflows evolve.

Start with a CRM, then add internal dashboards, lead forms, or client portals—all in one place.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




An Excel CRM is a secure space where your sales team or relationship managers can log in to access customer information, like contact details, deal stages, and interaction history. It keeps all lead communication in one place, so you don't have to rely on back-and-forth emails or messy local spreadsheets. This makes it easier to stay organized and provide a better experience for your prospects.
Softr is the first AI-native platform for building business software. It makes it easy to build an Excel CRM that fits the way your sales process works. You can describe your needs to the AI Co-Builder to instantly generate your lead database, pipeline pages, and logic—already connected and secure.
You don't need to code anything. You can start by generating with AI, using a template, or building from scratch. Everything runs on Softr Databases, the native, relational database built into the platform, or you can connect external tools like Excel (via CSV import), Google Sheets, Airtable, and more. You have full control to adjust the layout visually, decide which reps see which leads, and brand it to match your company. It's quick to get up and running, simple to update, and flexible enough to grow with your sales volume.
You can include a wide range of features in your Excel CRM, depending on what your sales workflow looks like. A great Excel CRM app usually mixes classic functional blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let sales reps query their lead data conversationally, or set up Database AI Agents to perform automated research on new prospects or enrich company profiles.
- Vibe Coding Blocks – Build complex, custom UI elements—like a custom sales commission calculator—using the AI Code block to "vibe code" exactly what you need.
- Softr Workflows – Build native automations (like an automated follow-up reminder) that trigger notifications or sync data whenever a lead status is updated or a meeting is logged.
- User Portals & Logins – Securely manage access so each sales rep only sees their own assigned leads or specific regional views.
- Forms & Data Collection – Capture new leads with custom contact forms, document uploads, and conditional logic for lead qualification.
- Dashboards & Charts – Visualize your sales performance and revenue metrics with real-time charts and pipeline summaries.
- Lists & Advanced Filtering – Display and manage your deals with searchable tables, kanban boards for pipeline stages, and detailed customer record views.
Everything is built using Softr's drag-and-drop blocks, so you can create these features without writing code. Need something more custom? Use the Vibe Coding block to generate a tailored component with AI. And if your sales cycle changes, it's easy to update the platform later.
Vibe coding is all about moving fast and using AI to build exactly what you need. You can "vibe code" an Excel CRM in Softr by simply describing your sales requirements—like pipeline stages and lead scoring rules—to the AI Co-Builder. Softr then generates a production-ready app on top of a stable, secure foundation.
Unlike other tools that just generate raw, fragile code, Softr handles the "boring 80%"—like user authentication, lead database logic, and permission security—natively. This means you get the speed of vibe coding without the "Day Two" headaches of managing raw code. You describe your sales process, Softr builds the tool, and it’s ready for your sales team instantly.
Yes. You can manage multiple sales teams or departments in a single Excel CRM. Each user only sees the leads and pipeline data assigned to them, based on their login and role. This is useful for large organizations, multi-regional sales forces, or companies managing distinct product lines within the same dashboard.
Yes, you can. You don't need to bring your sales data from somewhere else to start building with Softr. If you're starting from scratch, you can use Softr Databases, which is built into the platform and integrates perfectly with any Excel CRM you build.
But if you already have data in tools like Excel, Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those too. You can also use the REST API connector to bring in lead data from other sources. Either way, you have full control over how your customer data is structured and displayed in your CRM.
Softr Databases is the recommended native, relational data source for Softr. It is built explicitly for business apps like an Excel CRM, offering the highest performance, instant automation triggers, and a lightning-fast experience because the data is native to the platform.
If you already have your data elsewhere, Softr also connects to 17+ external data sources. You can connect to Google Sheets (ideal if you are currently using Excel), Airtable, HubSpot, SmartSuite, BigQuery, and more. You can even integrate multiple data sources into the same app—so your CRM could pull in records from Softr Databases and lead data from HubSpot at once. Most sources support real-time, two-way sync, so any changes in your app or data source stay in sync automatically.
Yes, Softr gives you full control over how users experience your Excel CRM. You can customize the layout, navigation, and lead views to match your brand and sales workflow. Each page or lead block can be shown or hidden based on who's logged in, so every rep sees only what's relevant to their territory.
You can also set up different user roles, such as sales rep, manager, or executive—and define exactly what each role can view or edit. For example, reps can see only their own leads, while managers can oversee the entire team's pipeline and sales metrics. You can also create personalized views by filtering data based on the logged-in user.
This level of customization is especially useful when you're managing multiple teams, territories, or product categories in the same app. It helps keep the experience clean, secure, and tailored to each sales professional.
Yes, you can fully white-label your Excel CRM in Softr. You can use your own logo, brand colors, fonts, and custom domain to make the CRM feel like a natural extension of your company's internal software. You can also remove all Softr branding, so your sales team only sees your company's identity throughout the sales management experience.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your Excel CRM. You can adjust colors, fonts, spacing, and page structure to match your brand. You can also choose how each sales page is laid out, decide which blocks go where, and set what different sales roles see when they log in.
To display your sales data, you can add different types of blocks depending on what you need:
- Table blocks – to show structured data like lead lists or customer contact directories
- List or Card blocks – to highlight things like high-value accounts or new prospects
- Detail View – to show one customer record at a time, providing a 360-degree view of the lead
- Forms – for capturing new lead data during calls
- Charts – to show sales pipeline health and revenue forecasting
- Calendar blocks – to display upcoming sales meetings or follow-up deadlines
If your sales process or design needs change later, it's easy to go back and make updates right in the visual builder.
Softr is built with security in mind. All lead data is encrypted in transit (TLS) and at rest, and your Excel CRM apps are hosted on secure, reliable infrastructure. Softr apps also give you full control over who can see and do what in your app. You can set up role-based permissions, manage users directly within your data source, set visibility rules, and apply global restrictions to protect sensitive customer information across your entire app.
For apps using Softr Databases, your data is stored in Softr's secure environment, with all data hosted in Europe (Germany) and SOC 2 Type II compliance. For apps connected to external data sources like Google Sheets or SQL, Softr doesn't store your data—it just displays it in real time based on your access settings. You're always in control of your customer data and who can view or edit it.
Softr also follows industry best practices for authentication, access control, and platform monitoring to help keep your sales information safe.
It is fully production-ready. Unlike many AI tools that just "vibe code"—generating fragile, custom code that is hard to maintain or secure—Softr builds your Excel CRM on top of a stable, business-grade foundation.
We handle the "boring 80%" (like user authentication, secure hosting, and granular lead-level permissions) natively, so you don't have to. This solves the "Day Two" problem of AI: you get the speed of instant generation without the headache of managing raw, unreliable code. Your CRM is secure, scalable, and ready for your sales team to use today.
Softr is the first AI-native platform for building business software. Unlike pure "vibe coding" tools that generate fragile code, or traditional no-code tools that require manual configuration to handle data relationships, Softr's AI Co-Builder creates an Excel CRM on top of a secure, production-ready foundation.
What sets it apart is the hybrid advantage: you can use AI to generate your sales database, app structure, and logic in minutes, then use visual controls for precise editing of your pipeline. You get the speed of AI with the reliability of business-grade sales infrastructure (auth, roles, permissions, and hosting) already built-in. It's designed for non-technical sales ops managers who want to move from a basic spreadsheet to a professional CRM on day one.
Yes. Softr supports powerful native workflows and a wide range of integrations so you can connect your Excel CRM to the rest of your sales stack. You can automate tasks using Softr Workflows, or sync with tools like Stripe for payment information and Intercom for customer support. Softr also supports REST API and webhooks for more advanced sales automations.
Whether you need to send customer data to an email marketing system, trigger notifications based on lead status changes, or display performance data from other tools, you can build it into your Excel CRM, without writing code.
Describe what you need. Softr's AI builds your custom CRM in minutes.