Track leads, manage listings, and book showings in an AI-powered CRM built with AI you customize to fit your agency's unique workflow.




Customize your CRM for real estate agents with the exact fields and views your team needs. Add features as listing processes evolve—no code needed.





Connect property listings, lead records, and agent performance data from multiple tools—or manage everything in Softr Databases. Create one integrated system for updates.
Give each agent the right tools to manage their own listings and leads. Set up secure logins, user groups, and granular permissions—no IT support needed.
Give different team members, like lead intake staff or senior brokers, tailored access and dashboards for their specific roles.
Give different team members, like lead intake staff or senior brokers, tailored access and dashboards for their specific roles.
Streamline your sales process with Softr Workflows. Trigger native automations to notify agents when a new lead arrives or a showing is booked.
Access and update your property data on the go during showings. All CRM apps are mobile-ready out of the box.
Use Google or email logins to give your agents fast, secure access to their pipeline—no IT tickets needed.
Keep sensitive client information safe with SOC2 and GDPR compliance, plus fine-tuned access control at every level.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your CRM for real estate agents in minutes with AI—no manual setup or complex configuration needed.

Add features like property description generators or showing schedules as your agency grows—no rebuild needed.

Start with a CRM, then add client portals, dashboards, or commission trackers—all in one place with no extra tools.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A CRM for real estate agents is a secure space where your agents or team members can log in to access information, like lead updates, property files, offer forms, and closing timelines. It keeps all buyer or seller communication in one place, so you don't have to rely on back-and-forth emails or messy spreadsheets. This makes it easier to stay organized and provide a better experience for your clients.
Softr is the first AI-native platform for building business software. It makes it easy to build a CRM for real estate agents that fits the way your agency works. You can describe your needs to the AI Co-Builder to instantly generate your database, pages, and logic—already connected and secure.
You don't need to code anything. You can start by generating with AI, using a template, or building from scratch. Everything runs on Softr Databases, the native, relational database built into the platform, or you can connect external tools like Airtable, Google Sheets, HubSpot, and more. You have full control to adjust the layout visually, decide who sees what, and brand it to match your agency. It's quick to get up and running, simple to update, and flexible enough to grow with your property portfolio.
You can include a wide range of features in your CRM for real estate agents, depending on what your workflow looks like. A great CRM app usually mixes classic functional blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let agents query their lead data conversationally, or set up Database AI Agents to generate property descriptions or perform neighborhood data enrichment.
- Vibe Coding Blocks – Build complex, custom UI elements—like an interactive floor plan viewer—using the AI Code block to "vibe code" exactly what you need.
- Softr Workflows – Build native automations (like an automatic showing reminder) that trigger notifications or sync data whenever a record is updated or a button is clicked.
- User Portals & Logins – Securely manage access so each agent only sees their own assigned leads or specific listing views.
- Forms & Data Collection – Capture information with custom lead intake forms, document uploads, and conditional logic.
- Dashboards & Charts – Visualize your sales performance and commission metrics with real-time charts and summaries.
- Lists & Advanced Filtering – Display and manage your data with searchable property tables, kanban boards for the sales funnel, and detailed buyer profile views.
Everything is built using Softr's drag-and-drop blocks, so you can create these features without writing code. Need something more custom? Use the Vibe Coding block to generate a tailored component with AI. And if your needs change, it's easy to update the CRM later.
Vibe coding is all about moving fast and using AI to build exactly what you need. You can "vibe code" a CRM for real estate agents in Softr by simply describing your requirements to the AI Co-Builder. Softr then generates a production-ready app on top of a stable, secure foundation.
Unlike other tools that just generate raw, fragile code, Softr handles the "boring 80%"—like authentication, database logic, and security—natively. This means you get the speed of vibe coding without the "Day Two" headaches of managing raw code. You describe it, Softr builds it, and it’s ready for your realty team or clients instantly.
Yes. You can manage multiple teams or offices in a single CRM. Each agent only sees the leads and property data assigned to them, based on their login and role. This is useful for large brokerages or agencies working with multiple specialized departments like rentals, commercial, and residential sales.
Yes, you can. You don't need to bring your lead data from somewhere else to start building with Softr. If you're starting from scratch, you can use Softr Databases, which is built into the platform and integrates perfectly with any CRM for real estate agents you build.
But if you already have property listings in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those too. You can also use the REST API connector to bring in data from other MLS sources. Either way, you have full control over how your data is structured and displayed in your CRM.
Softr Databases is the recommended native, relational data source for Softr. It is built explicitly for business apps, offering the highest performance, instant automation triggers, and a lightning-fast experience because the property data is native to the platform.
If you already have your data elsewhere, Softr also connects to 17+ external data sources. You can connect to Airtable, Google Sheets, HubSpot, SmartSuite, BigQuery, and more. You can even integrate multiple data sources into the same app—so your CRM for real estate agents could pull in listings from Softr Databases and lead info from HubSpot at once. Most sources support real-time, two-way sync, so any changes in your app or data source stay in sync automatically.
Yes, Softr gives you full control over how agents experience your CRM for real estate agents. You can customize the layout, navigation, and content to match your agency branding and workflow. Each page or block can be shown or hidden based on who's logged in, so every agent sees only the listings relevant to them.
You can also set up different user roles, such as junior agent, broker, or administrative staff—and define exactly what each role can view or edit. For example, agents can see only their own leads, while brokers can manage all agency records. You can also create personalized views by filtering data based on the logged-in agent.
This level of customization is especially useful when you're managing multiple teams, territories, or high-value projects in the same app. It helps keep the experience clean, secure, and tailored to each user.
Yes, you can fully white-label your CRM for real estate agents in Softr. You can use your own logo, brand colors, fonts, and custom domain to make the CRM feel like a natural extension of your real estate business. You can also remove all Softr branding, so your agents and clients only see your company's identity throughout the experience.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your CRM for real estate agents. You can adjust colors, fonts, spacing, and page structure to match your brokerage brand. You can also choose how each page is laid out, decide which blocks go where, and set what different users see when they log in.
To display your real estate data, you can add different types of blocks depending on what you need:
- Table blocks – to show structured data like transaction history, commission splits, or task tracking
- List or Card blocks – to highlight things like property listings, agent profiles, or local resources
- Detail View – to show one record at a time, like a specific lead dashboard or property page
- Forms – for listing submissions and lead intake
- Charts – to show sales insights and market trends
- Calendar blocks – to display property showings, open houses, or closing deadlines
If your agency needs change later, it's easy to go back and make updates right in the visual builder.
Softr is built with security in mind. All property and client data is encrypted in transit (TLS) and at rest, and your apps are hosted on secure, reliable infrastructure. Softr apps also give you full control over who can see and do what in your CRM for real estate agents. You can set up role-based permissions, manage users directly within your data source, set visibility rules, and apply global restrictions to protect sensitive client financial info across your entire app.
For apps using Softr Databases, your data is stored in Softr's secure environment, with all data hosted in Europe (Germany) and SOC 2 Type II compliance. For apps connected to external data sources like Airtable, Notion, or HubSpot, Softr doesn't store your sensitive lead data—it just displays it in real time based on your access settings. You're always in control of your data and who can view or edit it.
Softr also follows industry best practices for authentication, access control, and platform monitoring to help keep your agency information safe.
It is fully production-ready. Unlike many AI tools that just "vibe code"—generating fragile, custom code that is hard to maintain or secure—Softr builds your CRM for real estate agents on top of a stable, business-grade foundation.
We handle the "boring 80%" (like authentication, secure hosting, and granular permissions) natively, so you don't have to. This solves the "Day Two" problem of AI: you get the speed of instant generation without the headache of managing raw, unreliable code. Your CRM for real estate agents is secure, scalable, and ready for your team or agents to use from day one.
Softr is the first AI-native platform for building business software. Unlike pure "vibe coding" tools that generate fragile code, or traditional no-code tools that require manual configuration, Softr's AI Co-Builder creates apps on top of a secure, production-ready foundation.
What sets it apart is the hybrid advantage: you can use AI to generate your database, CRM for real estate agents, and logic in minutes, then use visual controls for precise editing. You get the speed of AI with the reliability of business-grade infrastructure (auth, roles, permissions, and hosting) already built-in. It's designed for non-technical real estate teams who want to move from prototype to production on day one.
Yes. Softr supports powerful native workflows and a wide range of integrations so you can connect your CRM for real estate agents to the rest of your stack. You can automate tasks using Softr Workflows, or sync with tools like Stripe for listing fees and Intercom for client support. Softr also supports REST API and webhooks for more advanced property data workflows.
Whether you need to send lead data to another system, trigger email automations based on status changes, or display information from MLS tools, you can build it into your CRM for real estate agents, without writing code.
Describe what you need. Softr's AI builds your real estate tool in minutes.