Manage listings, track leads, and monitor deals in an AI-powered CRM built with AI that you adapt to fit your real estate workflow.




Customize an estate agency CRM software setup with the exact steps and views your team needs. Add features as processes evolve—no code needed.






Connect listings, lead sheets, and contract data with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your business.
Give each agent and admin the right tools and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give different agents and administrators tailored access and dashboards, so each specialist sees just the listings and leads they need.
Give different agents and administrators tailored access and dashboards, so each specialist sees just the listings and leads they need.
Streamline your real estate processes with Softr Workflows. Trigger native notifications based on lead status changes or viewing updates to keep operations moving.
Access and update your property listings and lead trackers on the go during site visits. All apps are mobile-ready out of the box.
Use Google, email, or SSO logins to give your agency team fast, secure access to sensitive client and property data—no IT tickets needed.
Keep property and client data safe with SOC2 and GDPR compliance, plus fine-tuned access control at every level of your agency CRM.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your estate agency CRM software in minutes with AI—no manual setup or complex property configurations needed.

Add features like viewing schedules, valuation templates, or agent dashboards as your agency grows—no rebuild needed.

Start with a CRM, then add client portals, marketing dashboards, or internal forms—all in one place with Softr.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




An estate agency CRM software is a secure space where your agents, clients, and property owners can log in to access property listings, viewings, contracts, and sales progress. It keeps all lead nurturing and transaction management in one place, so you don't have to rely on fragmented emails or messy spreadsheets. This makes it easier for agents to stay organized and provide a more professional experience for buyers and sellers alike.
Softr is the first AI-native platform for building business software. It makes it easy to build an estate agency CRM software that fits the specific way your agency handles listings and leads. You can describe your needs to the AI Co-Builder to instantly generate your property database, lead tracking pages, and agent logic—already connected and secure.
You don't need to code anything. You can start by generating with AI, using a template, or building from scratch. Everything runs on Softr Databases, the native, relational database built into the platform, or you can connect external tools like Airtable, Google Sheets, HubSpot, and more. You have full control to adjust the layout visually, decide which agents see which listings, and brand it to match your agency's identity. It's quick to get up and running, simple to update, and flexible enough to scale as your property portfolio grows.
You can include a wide range of features in your estate agency CRM software, depending on what your sales and letting workflow looks like. A great estate agency CRM software app usually mixes classic functional blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let agents query their property portfolio conversationally, or set up Database AI Agents to generate property descriptions based on floor plans and features.
- Vibe Coding Blocks – Build complex, custom UI elements—like an interactive property image gallery—using the AI Code block to "vibe code" exactly what you need.
- Softr Workflows – Build native automations (like an automatic email trigger for new viewing requests) that notify agents or sync data whenever a lead status is updated or a button is clicked.
- User Portals & Logins – Securely manage access so each agent only sees their own assigned leads or specific property territories.
- Forms & Data Collection – Capture buyer information with custom forms, valuation requests, and document uploads for ID verification.
- Dashboards & Charts – Visualize your estate agency CRM software performance and sales metrics with real-time charts on commission targets and listing velocity.
- Lists & Advanced Filtering – Display and manage your properties with searchable tables, map views, or kanban boards for the deal pipeline.
Everything is built using Softr's drag-and-drop blocks, so you can create these features without writing code.
Vibe coding is all about moving fast and using AI to build exactly what you need for property management. You can "vibe code" an estate agency CRM software in Softr by simply describing your requirements—like agency roles or listing categories—to the AI Co-Builder. Softr then generates a production-ready app on top of a stable, secure foundation.
Unlike other tools that just generate raw, fragile code, Softr handles the "boring 80%"—like property owner authentication, database logic, and listing security—natively. This means you get the speed of vibe coding without the "Day Two" headaches of managing raw code. You describe your agency's needs, Softr builds it, and it’s ready for your team or clients instantly.
Yes. You can manage multiple sales teams, letting departments, or regional offices in a single CRM. Each agent or manager only sees the listings and leads assigned to them, based on their login and role. This is useful for growing agencies with separate branches or specialized teams working with different types of stakeholders.
Yes, you can. You don't need to bring your property data from somewhere else to start building with Softr. If you're starting from scratch, you can use Softr Databases, which is built into the platform and integrates perfectly with any estate agency CRM software you build.
But if you already have listing data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those too. You can also use the REST API connector to bring in property data from third-party listing portals. Either way, you have full control over how your agency data is structured and displayed in your CRM.
Softr Databases is the recommended native, relational data source for Softr. It is built explicitly for business apps like real estate CRMs, offering the highest performance for large property inventories, instant automation triggers, and a lightning-fast experience because the data is native to the platform.
If you already have your agency data elsewhere, Softr also connects to 17+ external data sources. You can connect to Airtable, Google Sheets, HubSpot, SmartSuite, BigQuery, and more. You can even integrate multiple data sources into the same app—so your estate agency CRM software could pull in property records from Softr Databases and lead contact info from HubSpot at once. Most sources support real-time, two-way sync, so changes to listings or deals stay in sync automatically.
Yes, Softr gives you full control over how agents and clients experience your estate agency CRM software. You can customize the layout, navigation, and property categories to match your agency's workflow. Each page or block can be shown or hidden based on who's logged in, so every agent sees only the leads relevant to them.
You can also set up different user roles, such as branch manager, sales agent, or client—and define exactly what each role can view or edit. For example, buyers can see only their saved searches, while internal agents can manage all offer communications. You can also create personalized views by filtering high-value properties based on the logged-in agent.
This level of customization is especially useful when you're managing multiple branches or diverse property types in the same app. It helps keep the experience professional, secure, and tailored to each user's job.
Yes, you can fully white-label your estate agency CRM software in Softr. You can use your own agency logo, brand colors, fonts, and a custom domain to make the CRM feel like a natural extension of your agency's digital presence. You can also remove all Softr branding, so your agents and high-end property clients only see your company's identity throughout the property-buying experience.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your estate agency CRM software. You can adjust colors, fonts, spacing, and page structure to match your brand style. You can also choose how each page is laid out, decide which property details go where, and set what different agents see when they log in.
To display your property data, you can add different types of blocks depending on what you need:
- Table blocks – to show structured data like lead lists or transaction histories
- List or Card blocks – to highlight property listings with high-quality images and price points
- Detail View – to show one listing at a time, including full descriptions and maps
- Forms – for valuation requests and buyer registrations
- Charts – to show monthly sales performance and marketing ROI
- Calendar blocks – to display viewing appointments or completion deadlines
If your agency's processes or design needs change later, it's easy to go back and make updates right in the visual builder.
Softr is built with security in mind. All estate agency records are encrypted in transit (TLS) and at rest, and your CRM is hosted on secure, reliable infrastructure. Softr apps also give you full control over who can see sensitive details like client contact info. You can set up role-based permissions, manage users directly within your database, and apply global restrictions to protect confidential offer data across your entire app.
For CRMs using Softr Databases, your data is stored in Softr's secure environment, with SOC 2 Type II compliance. For apps connected to external sources like Airtable or SQL, Softr doesn't store your sensitive property data—it just displays it in real time based on your access settings. Softr also follows industry best practices for authentication and access control to help keep your agency information safe.
It is fully production-ready. Unlike many AI tools that just "vibe code"—generating fragile code that is hard to maintain or secure—Softr builds your estate agency CRM software on top of a stable, business-grade foundation.
We handle the "boring 80%" (like agent authentication, secure listing hosting, and granular permissions) natively, so you don't have to. This solves the "Day Two" problem of AI: you get the speed of instant generation without the headache of managing raw, unreliable code. Your CRM is secure, scalable, and ready for your agency team to use for active deals from day one.
Softr is the first AI-native platform for building business software. Unlike pure "vibe coding" tools that generate fragile code, or traditional no-code tools that require manual configuration for every property field, Softr's AI Co-Builder creates an estate agency CRM software on top of a secure, production-ready foundation.
What sets it apart is the hybrid advantage: you can use AI to generate your property database and logic in minutes, then use visual controls for precise branding. You get the speed of AI with the reliability of business-grade infrastructure (auth, roles, and permissions) already built-in. It's designed for estate agents who want to move from listing a house to closing a deal on day one.
Yes. Softr supports powerful native workflows and a wide range of integrations so you can connect your estate agency CRM software to the rest of your property stack. You can automate tasks using Softr Workflows, or sync with tools like Stripe for professional fees and Intercom for live chat with buyers. Softr also supports REST API and webhooks for more advanced workflows.
Whether you need to send listing data to social media, trigger automations when a property is marked as "sold," or display property data from other local platforms, you can build it into your CRM, without writing code.
Describe what you need. Softr's AI builds your estate agency CRM software without code.