Track wholesale leads, manage orders, and monitor sales performance in an AI-powered CRM built with AI to fit your logistics workflow.




Customize your CRM for distribution companies setup with the exact dealer views and order fields your team needs. Add features as they evolve.





Connect supply chain spreadsheets, dealer lists, and order databases with real-time sync—or manage everything in Softr Databases. Create one source of truth for your business.
Give sales teams, logistics managers, and ops the right tools and access. Set up secure logins and granular permissions—no IT support needed.
Give different team members tailored dashboards, so sales reps see leads while operations staff see real-time order status.
Give different team members tailored dashboards, so sales reps see leads while operations staff see real-time order status.
Streamline distribution processes with Softr Workflows. Trigger native automations for inventory alerts or shipping document updates.
Access and update your distribution CRM on the go. Field sales reps can manage dealer relations and check stock levels from any mobile device.
Use Google, email, or SSO logins to give your distribution team fast, secure access to customer records—no IT tickets needed.
Keep proprietary supply chain data safe with SOC2 and GDPR compliance, plus fine-tuned access control at every level of your tool.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your CRM for distribution companies in minutes with AI—no dev time or complex configuration needed.

Add features like order tracking, account management, or delivery status as your workflows evolve—no rebuild needed.

Start with a CRM, then add dealer portals, dashboards, or forms—all in one place, with no extra tools.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A CRM for distribution companies is a secure space where your sales reps or team members can log in to access information, like warehouse updates, logistics files, order forms, and delivery timelines. It keeps all wholesale communication in one place, so you don't have to rely on back-and-forth emails or spreadsheets. This makes it easier to stay organized and provide a better experience for your supply chain partners.
Softr is the first AI-native platform for building business software. It makes it easy to build a CRM for distribution companies that fits the way your logistics and sales business works. You can describe your needs to the AI Co-Builder to instantly generate your database, pages, and logic—already connected and secure.
You don't need to code anything. You can start by generating with AI, using a template, or building from scratch. Everything runs on Softr Databases, the native, relational database built into the platform, or you can connect external tools like Airtable, Google Sheets, HubSpot, and more. You have full control to adjust the layout visually, decide who sees what, and brand it to match your distribution firm. It's quick to get up and running, simple to update, and flexible enough to grow with your regional or global needs.
You can include a wide range of features in your CRM for distribution companies, depending on what your distribution workflow looks like. A great CRM app usually mixes classic functional blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let sales managers query their deal data conversationally, or set up Database AI Agents to perform lead enrichment or competitive market research.
- Vibe Coding Blocks – Build complex, custom UI elements—like a custom warehouse stock visualizer—using the AI Code block to "vibe code" exactly what you need.
- Softr Workflows – Build native automations (like a restock alert notification) that trigger emails or sync data whenever a shipment status is updated or a purchase button is clicked.
- User Portals & Logins – Securely manage access so each distributor or sales rep only sees their own assigned accounts or specific route views.
- Forms & Data Collection – Capture information with custom supply order forms, delivery receipt uploads, and conditional logic.
- Dashboards & Charts – Visualize your sales performance, inventory turnover, and logistics metrics with real-time charts and summaries.
- Lists & Advanced Filtering – Display and manage your vendor data with searchable tables, kanban boards for pipeline tracking, and detailed record views.
Everything is built using Softr's drag-and-drop blocks, so you can create these features without writing code. Need something more custom? Use the Vibe Coding block to generate a tailored component with AI. And if your needs change, it's easy to update the CRM later.
Vibe coding is all about moving fast and using AI to build exactly what you need. You can "vibe code" a CRM for distribution companies in Softr by simply describing your requirements to the AI Co-Builder. Softr then generates a production-ready app on top of a stable, secure foundation.
Unlike other tools that just generate raw, fragile code, Softr handles the "boring 80%"—like authentication, database logic, and logistics security—natively. This means you get the speed of vibe coding without the "Day Two" headaches of managing raw code. You describe your distribution workflows, Softr builds it, and it’s ready for your field sales team instantly.
Yes. You can manage multiple regional teams or departments in a single CRM for distribution companies. Each user only sees the vendor accounts and sales data assigned to them, based on their login and role. This is useful for distribution firms, wholesalers, or any logistics business working with multiple regional branches.
Yes, you can. You don't need to bring your account data from somewhere else to start building with Softr. If you're starting from scratch, you can use Softr Databases, which is built into the platform and integrates perfectly with any CRM for distribution companies you build.
But if you already have distributor data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those too. You can also use the REST API connector to bring in data from other logistics sources. Either way, you have full control over how your product and client data is structured and displayed in your app.
Softr Databases is the recommended native, relational data source for Softr. It is built explicitly for business apps, offering the highest performance for complex distribution tracking, instant automation triggers, and a lightning-fast experience because the data is native to the platform.
If you already have your sales data elsewhere, Softr also connects to 17+ external data sources. You can connect to Airtable, Google Sheets, HubSpot, SmartSuite, BigQuery, and more. You can even integrate multiple data sources into the same app—so your CRM for distribution companies could pull in records from Softr Databases and HubSpot at once. Most sources support real-time, two-way sync, so any changes in your app or inventory source stay in sync automatically.
Yes, Softr gives you full control over how users experience your CRM for distribution companies. You can customize the layout, navigation, and lead tracking to match your brand and distribution workflow. Each page or block can be shown or hidden based on who's logged in, so every rep sees only the territories relevant to them.
You can also set up different user roles, such as sales rep, warehouse manager, or admin—and define exactly what each role can view or edit. For example, reps can see only their assigned accounts, while internal management can manage all regional distribution records. You can also create personalized views by filtering data based on the logged-in user.
This level of customization is especially useful when you're managing multiple regional teams, stock sites, or sales projects in the same app. It helps keep the experience clean, secure, and tailored to each team member.
Yes, you can fully white-label your CRM for distribution companies in Softr. You can use your own logistics firm's logo, brand colors, fonts, and custom domain to make the CRM feel like a natural extension of your business. You can also remove all Softr branding, so your sales reps only see your company's identity throughout the sales and distribution experience.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your CRM for distribution companies. You can adjust colors, fonts, spacing, and page structure to match your wholesale brand. You can also choose how each page is laid out, decide which blocks go where, and set what different sales roles see when they log in.
To display your distribution data, you can add different types of blocks depending on what you need:
- Table blocks – to show structured data like order history, invoices, or delivery tracking
- List or Card blocks – to highlight things like vendor profiles, product catalogs, or marketing resources
- Detail View – to show one record at a time, like a specific client account dashboard
- Forms – for distribution data collection
- Charts – to show sales performance insights
- Calendar blocks – to display shipment deadlines or meeting schedules
If your distribution needs change later, it's easy to go back and make updates right in the visual builder.
Softr is built with security in mind. All sales and distribution data is encrypted in transit (TLS) and at rest, and your apps are hosted on secure, reliable infrastructure. Softr apps also give you full control over who can see and do what in your app. You can set up role-based permissions, manage users directly within your data source, set visibility rules, and apply global restrictions to protect sensitive account data across your entire app.
For apps using Softr Databases, your data is stored in Softr's secure environment, with all data hosted in Europe (Germany) and SOC 2 Type II compliance. For apps connected to external data sources like Airtable, Notion, or SQL, Softr doesn't store your data—it just displays it in real time based on your access settings. You're always in control of your account data and who can view or edit it.
Softr also follows industry best practices for authentication, access control, and platform monitoring to help keep your distribution information safe.
It is fully production-ready. Unlike many AI tools that just "vibe code"—generating fragile, custom code that is hard to maintain or secure—Softr builds your CRM for distribution companies on top of a stable, business-grade foundation.
We handle the "boring 80%" (like authentication, secure hosting, and granular permissions) natively, so you don't have to. This solves the "Day Two" problem of AI: you get the speed of instant generation without the headache of managing raw, unreliable code. Your CRM for distribution companies is secure, scalable, and ready for your sales team to use from day one.
Softr is the first AI-native platform for building business software. Unlike pure "vibe coding" tools that generate fragile code, or traditional no-code tools that require manual configuration, Softr's AI Co-Builder creates apps on top of a secure, production-ready foundation.
What sets it apart for the distribution industry is the hybrid advantage: you can use AI to generate your CRM database, app, and logic in minutes, then use visual controls for precise supply chain editing. You get the speed of AI with the reliability of business-grade infrastructure (auth, roles, permissions, and hosting) already built-in. It's designed for non-technical distribution teams who want to move from prototype to production on day one.
Yes. Softr supports powerful native workflows and a wide range of integrations so you can connect your CRM for distribution companies to the rest of your tech stack. You can automate distribution tasks using Softr Workflows, or sync with tools like Stripe for payments and Intercom for vendor support. Softr also supports REST API and webhooks for more advanced logistics workflows.
Whether you need to send order data to another system, trigger automations based on status changes, or display information from other inventory tools, you can build it into your CRM for distribution companies, without writing code.
Describe your workflow needs. Softr's AI builds your custom distribution tool in minutes.