Capture data, manage responses, and display results in an AI-powered white label form builder built with AI to fit your brand identity.




Customize your white label form builder with the exact fields and views your brand requires. Add login portals and iterate as surveys evolve.





Connect spreadsheets, CRMs, and email tools with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your feedback workflows.
Give each client and agent the right views in a fully branded portal. Set up secure logins, user groups, and granular form permissions in minutes.
Softr forms are mobile-ready by default. Turn your builder into a downloadable app in one click with Softr's PWA for field inspections or on-the-go data collection.
Softr forms are mobile-ready by default. Turn your builder into a downloadable app in one click with Softr's PWA for field inspections or on-the-go data collection.
Build native automations with Softr Workflows to handle notifications, status updates, and email alerts automatically whenever form responses are submitted.
Provide separate logins for different clients and team members, creating personalized form management dashboards for every user group in your system.
Apply rules for different user groups. Customize who can view, edit, or delete responses, and which specific forms they can see at a granular level.
Protect sensitive respondent information from security threats. Softr is fully compliant with SOC2 and GDPR regulations to keep your branded data safe.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your white label form builder in minutes with AI—no manual design or complex setup needed.

Add features like response analysis, approval workflows, or client portals as your team's needs evolve.

Start with form building, then add secure client portals and team dashboards—all in one place.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A white label form builder is a secure, professional solution where you can create tailored forms and surveys that look exactly like your own brand. It allows your clients or team members to log in and submit data—such as lead inquiries, feedback, or project registrations—under your own company's identity. By removing third-party branding, you provide a seamless, high-end experience that keeps your workflow organized and your data centralized without messy email threads.
Softr is the first AI-native platform for building business software, making it uniquely suited to create a white label form builder that fits your specific data collection needs. You can describe the types of data you need to collect to the AI Co-Builder, and it will instantly generate your database, form modules, and logic—all fully connected and secure.
You don't need to code to build a professional-grade survey tool. You can start with AI, use a template, or build from scratch. Your forms run on Softr Databases for native speed, or you can connect external tools like Airtable, Google Sheets, or HubSpot. You have complete control to customize the visual style, manage submission permissions, and white-label the entire interface to match your agency or corporate branding. It’s built to scale from simple contact forms to complex, multi-step data collection workflows.
You can incorporate a vast range of features into your white label form builder to create sophisticated data collection experiences. A high-quality form app usually combines traditional input fields with AI-driven intelligence:
- AI-Powered Intelligence – Utilize Ask AI to let your team query submission trends conversationally, or use Database AI Agents to automatically categorize feedback or sentiment from form responses.
- Vibe Coding Blocks – Create specialty UI elements—like custom visual selectors or interactive signature pads—using the AI Code block to "vibe code" the perfect user experience.
- Softr Workflows – Set up native automations that trigger instant confirmation emails or sync response data to your sales team whenever a client submits a form.
- User Portals & Logins – Secure your survey logic so only specific authenticated users can access internal report forms or sensitive surveys.
- Forms & Data Collection – Build complex logic with multi-section forms, file uploads, and conditional fields that appear based on previous answers.
- Dashboards & Charts – Visualize survey results and submission rates in real-time with beautiful charts and data summaries.
- Lists & Advanced Filtering – Manage your submissions using searchable tables or kanban boards to track form statuses from 'Received' to 'Resolved'.
Everything is drag-and-drop, and if you need a specific niche feature, you can use the Vibe Coding block to generate it with AI. Modernizing your forms is simple and requires zero maintenance of raw code.
Vibe coding is the fastest way to build a customized form solution by using AI to handle the technical heavy lifting. You can "vibe code" your white label form builder in Softr by describing the specific fields, branding requirements, and submission logic to the AI Co-Builder, which then generates a production-ready application.
While other tools leave you with fragile, manual code to manage, Softr provides a stable foundation for your surveys by handling the "boring 80%" natively—including secure file uploads, user authentication, and database connections. You describe the experience you want for your users, Softr builds the infrastructure, and you get a professional white-labeled tool ready for deployment instantly.
Yes. You can manage multiple clients, departments, or survey projects within a single white label form builder. Using Softr’s permissions, you can ensure that each client only sees their own specific forms and submission data when they log in. This is an ideal setup for agencies or consultancies who need to provide branded survey portals for several independent stakeholders simultaneously.
Absolutely. You don't need an existing database to start building your white label form builder. If you are starting fresh, you can use Softr Databases, which is built directly into the platform to handle your form submissions and data structures with zero configuration.
However, if you already store lead or survey data in tools like Airtable, HubSpot, Google Sheets, or Notion, you can connect them in seconds. You also have access to a REST API for custom integrations, giving you total flexibility over how your form information is stored and managed.
Softr Databases is the recommended native data source for your white label form builder, offering the fastest performance and instant triggers for form-based automations.
If you prefer to keep your data elsewhere, Softr connects to over 17 external sources, including Airtable, SmartSuite, Google Sheets, BigQuery, and HubSpot. You can even mix and match sources—for example, storing survey responses in Softr Databases while pulling client contact lists from HubSpot into the same white-labeled application. Most sources support real-time, two-way sync, ensuring your submissions are always up to date.
Yes, Softr provides deep control over the user experience of your white label form builder. You can tailor form layouts, multi-step navigation, and post-submission redirects to match your specific workflow. Every form field or data block can be visible or hidden based on the user's login status, ensuring that internal staff see different fields than external clients.
You can define roles such as 'Respondent', 'Reviewer', or 'Admin' to control who can edit responses versus who can only view results. For example, you can create a personalized dashboard where respondents can only view their own previous submissions while admins have a full view of all entries. This ensures your data collection is both secure and tailored to each individual user's needs.
Yes, Softr is designed for total white-labeling. You can use your own custom domain, logo, specific brand color palette, and chosen typography to ensure the form builder looks like your proprietary software. By removing all Softr branding, you provide a consistent, professional brand experience for your clients and users from start to finish.
Yes, Softr offers extensive flexibility to manage the design of your form solutions. You can adjust the visual theme, spacing, and page structure to create a high-end survey experience. You can decide exactly how users interact with your forms by choosing and placing different block types:
- Form blocks – for structured data collection with conditional logic and file uploads.
- Table blocks – to let admins review and filter through submitted entries or lead lists.
- List or Card blocks – to display survey categories or available resources.
- Charts – to visualize submission trends and data insights for your clients.
- Detail View – to show a deep dive into an individual form submission.
If you need to change your survey structure or design later, the visual builder makes it easy to update your live app in seconds.
Security is core to the Softr platform. All form data is encrypted in transit using TLS and at rest, hosted on enterprise-grade infrastructure. You have granular control over data privacy through role-based permissions, allowing you to restrict sensitive form fields to authorized personnel only.
For apps using Softr Databases, data is stored in a secure environment with SOC 2 Type II compliance and European hosting (Germany). If you connect to external sources like Airtable or SQL, Softr displays your data in real-time without storing it on our servers. You always retain ownership and control over who has the ability to view, edit, or delete the information submitted through your forms.
An AI-generated white label form builder in Softr is fully production-ready from the start. Unlike tools that simply generate unmanaged snippets of code, Softr builds your forms on a stable, scalable business foundation.
We provide native handling for the critical logic—like secure logins, database relations, and automated workflows—so you don't have to worry about maintenance. This approach solves the reliability issues of pure "vibe coding"; you get the speed of AI generation with the security and professional polish required for client-facing software.
Softr is the first AI-native platform specifically designed for business software. While most form builders are limited to simple data collection, Softr allows you to build a full-scale white label form builder application with user logins, advanced permissions, and complex data relationships.
It offers a unique hybrid advantage: you can use the AI Co-Builder to generate the logic and database for your forms in minutes, then use visual tools to refine the design. You get the velocity of AI-driven development paired with the reliability of a platform that handles hosting, security, and user management natively, allowing you to move from an idea to a live branded portal in one day.
Yes. Your white label form builder can be the center of your automated ecosystem. You can use native Softr Workflows to trigger actions based on form submissions, or connect to thousands of apps via Stripe, Intercom, and Make. Softr also supports webhooks and a REST API for more complex business logic.
Whether you need to automatically generate an invoice in Stripe after a form is filled, or notify a Slack channel about a new survey response, you can build these powerful integrations directly into your application without writing a single line of code.
Describe what you need. Softr's AI builds your custom form generation tool in minutes.