Capture leads, score prospects, and track conversions in an AI-powered system built with AI to fit your marketing team's workflow.




Customize a lead generation form builder that looks sleek out of the box. Add only the capture fields you need, and iterate as your workflows evolve.





Connect lead data, customer responses, and conversion metrics from multiple tools—or manage everything in Softr Databases. Create one integrated system for tracking.
Give each user the right views and access in a fully branded portal. Set up secure logins, user groups, and permissions in minutes.
Softr forms are mobile-ready by default. Capture leads anywhere with a downloadable app version using Softr's PWA—no extra design needed.
Softr forms are mobile-ready by default. Capture leads anywhere with a downloadable app version using Softr's PWA—no extra design needed.
Build native automations with Softr Workflows to handle instant notifications and status updates whenever a new lead record is submitted.
Provide separate logins for sales agents and managers, ensuring each role sees only the lead performance data relevant to them.
Apply rules for different team members. Customize who can view lead details, edit scores, or manage dashboards at a granular level.
Protect sensitive lead information from security threats. Softr is fully compliant with SOC2 and GDPR regulations for total data privacy.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your lead generation form builder in minutes with AI—no manual technical setup needed.

Add features like lead scoring, automated email alerts, or performance dashboards as your volume grows.

Start with forms, then add lead management CRMs or client portals—all in one place with no extra tools.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A lead generation form builder is a specialized tool that allows you to create secure, high-converting forms where prospects can submit their contact details, project requirements, or service inquiries. It centralizes your inbound inquiries in one dashboard, eliminating the need to track leads through scattered emails or manual spreadsheets. This makes it easier to organize your sales pipeline and provide a faster, more professional response to potential customers.
Softr is the first AI-native platform for building business software, making it the fastest way to create a lead generation form builder tailored to your specific sales process. You can describe your ideal lead capture flow to the AI Co-Builder to instantly generate your database, submission pages, and confirmation logic—all fully connected and secure.
You don't need any coding skills to get started. You can generate your forms via AI, use a pre-built template, or design from scratch. Everything is powered by Softr Databases, or you can directly sync your leads into external tools like HubSpot, Airtable, or Google Sheets. You gain full control over the visual branding, conditional form logic, and data visibility, ensuring your lead capture grows alongside your marketing efforts.
You can include a wide range of features in your lead generation form builder to qualify and manage prospects effectively. A high-performing app usually combines interactive entry points with AI-driven processing:
- AI-Powered Intelligence – Use Database AI Agents to automatically research a lead's company or enrich their profile with social data the moment they hit submit.
- Vibe Coding Blocks – Create custom interactive elements—like a dynamic pricing calculator or a multi-step progress bar—using the AI Code block to build exactly what your brand needs.
- Softr Workflows – Setup native automations like instant Slack alerts for high-priority leads or automated email follow-ups when a form is completed.
- User Portals & Logins – Create secure areas for your sales team to manage lead statuses or for return customers to update their preferences.
- Forms & Data Collection – Build complex forms with file uploads for RFPs, hidden fields for tracking sources, and conditional logic to show different questions based on a lead's budget.
- Dashboards & Charts – Visualize conversion rates and lead sources in real-time with built-in analytics blocks.
- Lists & Advanced Filtering – Manage your sales pipeline with searchable tables or Kanban boards to move leads from 'New' to 'Qualified.'
Everything is built using Softr’s drag-and-drop system, and if your lead qualification process evolves, you can easily tweak the logic or add new fields in seconds.
Vibe coding allows you to build a sophisticated lead capture system simply by describing it. You can "vibe code" your builder by telling the Softr AI Co-Builder exactly what questions you need to ask and how you want to route the data. Softr then generates a production-ready application that goes beyond a simple web form.
While other tools generate basic scripts, Softr handles the complex infrastructure—like lead encryption, backend database storage, and user authentication—natively. This gives you the speed of AI generation without the risk of broken code or security gaps. You describe your conversion goals, and Softr builds a secure, scalable system ready for your marketing traffic.
Yes. You can manage multiple sales territories or client accounts within a single app. Using Softr's permissions, each sales rep only sees the leads assigned to them, while managers can access a full overview of the global pipeline. This is ideal for agencies running lead gen for multiple clients or large companies with various departments.
Yes, you can. You don't need an existing CRM to start collecting leads. If you're building from scratch, Softr Databases is built directly into the platform, providing a secure and organized place to store every submission.
However, if you already use tools like HubSpot, Salesforce (via Zapier), or Google Sheets to track prospects, you can easily connect them. You have total flexibility to structure your lead fields—like company size, budget, or lead score—and decide how they appear in your internal dashboard.
Softr Databases is the recommended native data source, offering the best performance for lead capture with instant triggers for follow-up automations. Since the data is native, your sales dashboard will load lightning-fast.
If you prefer to keep your leads elsewhere, Softr connects to 17+ external sources including Airtable, HubSpot, SmartSuite, and Google Sheets. You can even mix data sources—for example, storing the raw submissions in Softr Databases while checking a lead's history against a HubSpot record. Most integrations support real-time, two-way sync, ensuring your sales team is always looking at the latest prospect info.
Yes, Softr gives you complete control over how prospects interact with your forms and how your team manages them. You can customize every aspect of the form layout to maximize conversions. Each field or block can be shown or hidden based on logic; for example, you can show an 'Enterprise' questionnaire only to leads who select a high employee count.
You can also define roles, such as 'SDR', 'Sales Manager', or 'Marketing Admin', and set specific viewing rights. SDRs might only see new inbound leads, while Managers can edit lead scores or reassign prospects. This ensures your lead data stays clean, secure, and accessible only to the right people.
Yes, you can fully white-label your forms and the management dashboard. You can use your own custom domain, brand colors, and fonts so the form feels like an organic part of your website. You can also completely remove Softr's branding, ensuring a seamless experience for your prospects and a professional internal interface for your team.
Yes, Softr offers extensive flexibility for both the lead-facing forms and the internal sales dashboard. You can adjust the visual theme to match your brand's style guide and arrange pages to follow your specific sales workflow.
To manage your leads effectively, you can utilize various blocks:
- Table blocks – for high-level overviews of all new prospects and their contact info.
- List or Card blocks – to create a 'Lead Review' feed with profile pictures and summary tags.
- Detail View – to deep-dive into a single prospect's full history and notes.
- Forms – with multi-step capability to prevent user fatigue.
- Charts – to track lead volume by month or source.
- Calendar blocks – to schedule follow-up calls or view demo deadlines.
Updates are simple: if you need to add a 'LinkedIn Profile' field to your form, you can do it in the visual editor and it updates instantly.
Softr is built to protect sensitive prospect information. All lead data is encrypted in transit and at rest, with apps hosted on secure, SOC 2 Type II compliant infrastructure. You control exactly who can export lead lists or view PII (Personally Identifiable Information) through role-based permissions.
When using Softr Databases, your prospect data is stored securely in Germany. If you link to external CRMs like HubSpot or Airtable, Softr acts as a secure glass layer—displaying the data in real-time according to your rules without permanently storing it on Softr servers if you choose. This helps you comply with regulations like GDPR while maintaining full control over your sales pipeline.
It is fully production-ready. While other AI website builders might give you a static page, Softr builds a functional business application with a logic-driven backend.
We provide the critical components like secure lead submission, role-based access for your sales team, and direct database integration out of the box. This overcomes the usual 'Day Two' struggle of AI development; you don't have to fix broken code or manually secure your forms. Your lead capture system is scalable and ready to handle high-volume traffic from day one.
Softr is the first AI-native platform designed for functional business software rather than just simple web forms. Unlike basic form builders that just send an email, or complex no-code tools that take weeks to learn, Softr’s AI Co-Builder generates a full lead management ecosystem in minutes.
It offers a unique hybrid advantage: use AI for the initial heavy lifting—generating the schema and multi-step forms—then use the visual editor for pixel-perfect branding. You get professional features like user authentication and relational databases included, making it the ideal choice for businesses that need to move leads from a form into a structured sales process immediately.
Yes. Softr allows you to bridge the gap between lead capture and conversion with powerful integrations and native workflows. You can automate lead routing to specific reps based on territory or sync new prospects directly into Stripe for paid consultations.
Whether you need to trigger a Zapier automation, send a webhook to your marketing automation platform, or display live data from your CRM inside the app, you can build these connections easily. This ensures your lead generation form builder is a fully integrated part of your sales stack, without requiring any custom coding.
Go from idea to a live lead generation form builder in under an hour. Get started for free, no dev needed.