Collect contact data and qualify leads in an AI-powered system built with AI you customize to fit your event management workflow.


Customize an event lead capture form that looks sleek out of the box. Add only the fields you need, and iterate as your team's workflows evolve.





Connect spreadsheets, CRMs, and event trackers with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your business.
Give booth staff and managers the right views and access. Set up secure logins, user groups, and granular form permissions in minutes.
Lead capture forms are mobile-ready by default. Turn it into a downloadable PWA so staff can scan and log leads on the trade show floor.
Lead capture forms are mobile-ready by default. Turn it into a downloadable PWA so staff can scan and log leads on the trade show floor.
Build native automations to handle instant email follow-ups and lead status updates automatically whenever a new lead is submitted.
Provide separate logins for different event teams, and create personalized dashboards to track individual booth staff performance.
Apply rules for different staff levels. Customize who can view, edit, or export lead information at even the most granular level.
Protect sensitive lead information from security threats. Softr is fully compliant with SOC2 and GDPR regulations for event safety.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your event lead capture form in minutes with AI—no manual setup or complex configuration needed.

Add features like lead qualification, performance reports, or card uploads as your events grow—no rebuild needed.

Start with lead forms, then add sponsor portals, attendee dashboards, or task lists—all in one place.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




An event lead capture form is a secure, digital tool used at trade shows, conferences, or seminars to collect attendee information in real-time. It replaces paper sign-up sheets and messy spreadsheets by centralizing contact details, business interests, and follow-up notes in one place. This ensures your sales team can immediately access high-quality leads without manually transcribing data after the event.
Softr is the first AI-native platform for building professional business software. It allows you to create an event lead capture form that perfectly matches your field marketing team's workflow. You can describe your specific data needs to the AI Co-Builder to instantly generate your intake fields, submission logic, and lead database—all fully connected and secure.
You don't need any coding skills to get started. You can generate the form using AI, start from a dedicated survey template, or build your custom layout from scratch. Everything is powered by Softr Databases or your existing tools like Airtable and HubSpot. You have full design control to add company branding, set up automated confirmation emails, and ensure your booth staff has the right permissions to view or edit entries on the fly. It's built for rapid deployment and can scale from a local meetup to a global trade show.
You can incorporate a variety of advanced features into your event lead capture form to maximize conversion and data quality. A high-performing app usually combines standard input blocks with AI-driven capabilities:
- AI-Powered Intelligence – Utilize Database AI Agents to automatically research a lead’s company profile or enrich their contact details based on the email provided during the event.
- Vibe Coding Blocks – Create custom interactive elements—like a dynamic product recommendation quiz—using the AI Code block to build exactly what your attendees need.
- Softr Workflows – Set up native automations, such as an instant Slack notification to a sales rep or a personalized 'Thank You' email, triggered as soon as a lead hits submit.
- User Portals & Logins – Give different booth managers secure access so they only see the leads they personally qualified.
- Forms & Data Collection – Use advanced field types including hidden fields to track booth location, file uploads for business card scans, and conditional logic to show specific questions based on interest.
- Dashboards & Charts – Visualize lead volume and quality in real-time with charts showing leads by industry or interest level.
- Lists & Advanced Filtering – Access a searchable kanban board or list view of all collected leads to quickly prioritize high-value prospects.
Everything is assembled using drag-and-drop blocks, and you can always use Vibe Coding to add a specific feature, like a QR code generator for easy lead sharing.
Vibe coding allows you to build a sophisticated event lead capture form just by describing your requirements to our AI Co-Builder. You can tell the AI you need a multi-step form that captures contact info, rates lead warmness, and assigns leads to specific sales territories, and Softr will generate the production-ready app for you.
While other tools leave you with unmanageable scripts, Softr handles the foundational infrastructure—like form security, lead data storage, and user authentication—natively. This means you get the speed of AI generation without the risk of lead data being lost or exposed. You describe the 'vibe' and functionality of your intake process, and Softr delivers a stable tool ready for your booth staff to use on their tablets or phones.
Yes. You can manage multiple booths, event locations, or regional teams within a single application. By using role-based permissions, you ensure that staff at 'Event A' only see the leads they've collected, while marketing managers have a global view of all lead data across every event in the circuit.
Absolutely. You don't need an existing CRM to start collecting data. If you are starting fresh, you can use Softr Databases, which is built directly into the platform to store every lead entry securely from the moment of submission.
However, if your sales team lives in tools like HubSpot, Salesforce, Airtable, or Google Sheets, you can connect those as your primary data source. You can even use the REST API to bridge your new event form with proprietary legacy systems. You have total flexibility over how your lead information is structured and stored.
Softr Databases is the recommended native data source for lead capture. It offers the fastest submission speeds and instant automation triggers, which is critical when you're dealing with high-traffic event environments where every second counts.
If you prefer to sync your leads elsewhere, Softr connects to 17+ external sources including Airtable, Google Sheets, HubSpot, SmartSuite, and SQL databases. You can even create a hybrid workflow where leads are initially captured in Softr Databases and then automatically synced to HubSpot for long-term nurturing. Most sources support two-way sync, ensuring your booth staff and back-office teams stay perfectly aligned.
Yes, Softr offers deep customization for both the attendee filling out the form and the staff managing the data. You can tailor the visual layout to ensure the form is easy to complete on a mobile device, and use visibility rules to show specific follow-up questions only to prospective high-value partners.
For your team, you can establish different roles like 'Booth Staff' (who can only add leads) and 'Event Manager' (who can edit, export, and analyze lead data). This ensures that sensitive prospect information remains secure while giving your team the tools they need to perform. You can even create personalized dashboards for each team member to track their daily lead count.
Yes, you can fully white-label your event lead capture form. You can integrate your corporate logo, custom brand colors, and professional fonts, and host the form on your own custom domain (e.g., leads.yourcompany.com). By removing all Softr branding, you provide a seamless, high-trust experience that reinforces your brand identity to every attendee who scans your QR code.
Yes, Softr provides extensive flexibility to control the visual flow of your capture form. You can adjust the padding, button styles, and background images to create an engaging experience for booth visitors. You can also choose how lead data is displayed to your internal team after it's collected.
Commonly used blocks for this use case include:
- Table blocks – to quickly scan a list of all current leads and their status.
- Card blocks – to show a gallery view of lead profiles with their profile photos or company logos.
- Detail View – to give sales reps a deep dive into specific lead notes and interests.
- Forms – with multi-column layouts and file upload capabilities.
- Charts – to track lead acquisition goals in real-time on a large booth display.
- Calendar blocks – to schedule follow-up meetings or demo times during the event.
If the requirements of your trade show change, you can update the logic or layout instantly through the visual editor without needing a developer.
Security is a core focus for Softr. All prospect info is encrypted in transit and at rest, ensuring that lead data is protected from the moment of submission. You maintain granular control over who can export or view the database through role-based access settings and visibility rules.
If you use Softr Databases, your data is hosted in a secure environment in Germany with SOC 2 Type II compliance. For setups connected to Airtable or HubSpot, Softr acts as a secure interface and does not store the lead data on its own servers, giving you full sovereignty over your CRM records. We follow strict industry standards for monitoring and access control to ensure your competitive event data remains private.
It is fully production-ready and built for live events. Unlike most AI 'vibe coding' experiments that create brittle code, Softr generates your lead capture tool on a secure, enterprise-grade architecture.
We handle the critical aspects like secure form submission, data validation, and hosting natively. This means you don't have to worry about the form breaking halfway through a busy conference day. Your app is scalable, stable, and ready to handle high volumes of lead traffic from the moment you hit publish.
Softr is the first AI-native platform designed for functional business software, not just simple surveys. While traditional form builders are limited to data collection, Softr's AI Co-Builder creates a full lead management ecosystem—including the database, search logic, and internal dashboards—in minutes.
It offers a unique hybrid advantage: the speed of AI generation combined with the power of visual editing and robust business features like authentication and granular permissions. It’s built for marketing teams that need to move from a basic form idea to a fully integrated lead management system on day one.
Yes. Softr allows you to build powerful native workflows that connect your event form to your entire sales stack. You can automatically send data to Stripe for on-site payments, trigger Intercom messages, or use webhooks to sync new leads with custom internal systems.
Whether you need to fire off an automated email drip campaign the second a lead is captured or push data to a specific Slack channel for the sales team to act on, you can set it all up within your app without touching a single line of code.
Describe what you need. Softr's AI builds your custom form and lead management system in minutes.