Track leads, manage project approvals, and view revenue in an AI-powered CRM built with AI you customize to fit your agency workflow.




Customize your CRM for web design agencies with exactly the design approval cycles and file tracking views your team needs—no code required.





Connect Google Sheets, Airtable, or other systems with real-time sync—or manage projects and leads in Softr Databases. Create a single source of truth for your agency.
Give each designer, manager, and accountant the right access. Set up secure logins and permissions without any IT support or dev work needed.
Give designers and sales reps tailored roles and dashboards, so your creative team sees just the projects and approvals they need.
Give designers and sales reps tailored roles and dashboards, so your creative team sees just the projects and approvals they need.
Streamline your agency with Softr Workflows. Trigger native notifications when a design is approved or a lead moves to the contract stage.
Access and update your agency CRM on the go. Update lead status or review client feedback on any device out of the box.
Use Google or email logins to give your design team fast, secure access to the CRM—no IT tickets or complex passwords needed.
Keep client data and sensitive agency contracts safe with SOC2 and GDPR compliance, plus fine-tuned access control for every folder.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your CRM for web design agencies in minutes with AI. No complex configuration needed—just describe it.

Add features like design approval portals or invoice tracking as your agency grows—without starting from scratch.

Start with a CRM, then add client portals or team dashboards—all in one place, with no extra tools to buy.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A CRM for web design agencies is a secure space where your creative team or project stakeholders can log in to access information, like client project updates, design assets, contracts, and delivery timelines. It keeps all lead tracking and account management in one place, so you don't have to rely on back-and-forth emails or messy spreadsheets. This makes it easier to stay organized and provide a high-end experience for your design clients.
Softr is the first AI-native platform for building business software. It makes it easy to build a CRM for web design agencies that fits the way your creative boutique or agency works. You can describe your needs to the AI Co-Builder to instantly generate your database, pages, and sales logic—already connected and secure.
You don't need to code anything. You can start by generating with AI, using a template, or building from scratch. Everything runs on Softr Databases, the native, relational database built into the platform, or you can connect external tools like Airtable, Google Sheets, HubSpot, and more. You have full control to adjust the layout visually, decide which account managers see which leads, and brand it to match your agency's aesthetic. It's quick to get up and running, simple to update, and flexible enough to grow with your client list.
You can include a wide range of features in your CRM for web design agencies, depending on what your sales and delivery workflow looks like. A great CRM app usually mixes classic functional blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let your team query their accounts conversationally, or set up Database AI Agents to generate personalized pitch summaries or research potential web design leads.
- Vibe Coding Blocks – Build complex, custom UI elements—like a project portfolio previewer—using the AI Code block to "vibe code" exactly what you need.
- Softr Workflows – Build native automations (like an automated invoice generation) that trigger notifications or sync data whenever a project moves to the "Live" status.
- User Portals & Logins – Securely manage access so each salesperson only sees their own leads or specific regional accounts.
- Forms & Data Collection – Capture project briefs with custom forms, file uploads for brand assets, and conditional logic for quotes.
- Dashboards & Charts – Visualize your total pipeline value and conversion metrics with real-time charts and summaries.
- Lists & Advanced Filtering – Display and manage your client data with searchable tables, kanban boards for project stages, and detailed client profile views.
Everything is built using Softr's drag-and-drop blocks, so you can create these features without writing code. Need something more custom? Use the Vibe Coding block to generate a tailored component with AI. And if your sales process changes, it's easy to update the CRM later.
Vibe coding is all about moving fast and using AI to build exactly what you need. You can "vibe code" a CRM for web design agencies in Softr by simply describing your requirements to the AI Co-Builder. Softr then generates a production-ready app on top of a stable, secure foundation.
Unlike other tools that just generate raw, fragile code, Softr handles the "boring 80%"—like authentication, database logic, and lead security—natively. This means you get the speed of vibe coding without the "Day Two" headaches of managing raw code. You describe it, Softr builds it, and it’s ready for your account managers or sales team instantly.
Yes. You can manage multiple internal teams such as your sales, design, and development departments in a single CRM. Each team member only sees the content and lead data assigned to them, based on their login and role. This is useful for agencies where specialized teams need to access different parts of the client record during the project lifecycle.
Yes, you can. You don't need to bring your lead or client data from somewhere else to start building with Softr. If you're starting from scratch, you can use Softr Databases, which is built into the platform and integrates perfectly with the CRM for web design agencies you build.
But if you already have leads in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those too. You can also use the REST API connector to bring in data from your agency's billing or project management software. Either way, you have full control over how your client data is structured and displayed in your CRM.
Softr Databases is the recommended native, relational data source for Softr. It is built explicitly for business apps, offering the highest performance for managing thousands of leads, instant automation triggers, and a lightning-fast experience because the client data is native to the platform.
If you already have your data elsewhere, Softr also connects to 17+ external data sources. You can connect to Airtable, Google Sheets, HubSpot, SmartSuite, BigQuery, and more. You can even integrate multiple data sources into the same app—so your CRM for web design agencies could pull in records from Softr Databases and lead info from HubSpot at once. Most sources support real-time, two-way sync, so any changes in your CRM or data source stay in sync automatically.
Yes, Softr gives you full control over how your agency staff experiences your CRM for web design agencies. You can customize the layout, navigation, and content to match your agency's brand and project workflow. Each page or block can be shown or hidden based on who's logged in, so every account manager sees only the leads relevant to them.
You can also set up different user roles, such as sales rep, account executive, or admin—and define exactly what each role can view or edit. For example, junior designers can see project briefs but not financial details, while agency owners can manage all project records. You can also create personalized views by filtering data based on the salesperson assigned.
This level of customization is especially useful when you're managing multiple projects, teams, or high-value clients in the same app. It helps keep the sales experience clean, secure, and tailored to each team member.
Yes, you can fully white-label your CRM for web design agencies in Softr. You can use your own agency logo, brand colors, fonts, and custom domain to make the CRM feel like a proprietary internal tool. You can also remove all Softr branding, so your team members only see your company's identity throughout their daily sales operations.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your CRM for web design agencies. You can adjust colors, fonts, spacing, and page structure to match your agency's branding. You can also choose how each page is laid out, decide which blocks go where, and set what different staff members see when they log in.
To display your lead and project data, you can add different types of blocks depending on what you need:
- Table blocks – to show structured data like lead lists, revenue targets, or project pipelines
- List or Card blocks – to highlight things like client logos, team bios, or design resources
- Detail View – to show one record at a time, like a full lead profile with contact history
- Forms – for project intake and lead qualification
- Charts – to show conversion rates and monthly recurring revenue (MRR)
- Calendar blocks – to display project launch dates or client follow-ups
If your agency processes change later, it's easy to go back and make updates right in the visual builder.
Softr is built with security in mind. All lead and project data is encrypted in transit (TLS) and at rest, and your apps are hosted on secure, reliable infrastructure. Softr apps also give you full control over who can see sensitive contract or client details. You can set up role-based permissions, manage users directly within your data source, set visibility rules, and apply global restrictions to protect sensitive agency data across your entire app.
For apps using Softr Databases, your data is stored in Softr's secure environment, with all data hosted in Europe (Germany) and SOC 2 Type II compliance. For apps connected to external data sources like Airtable, Notion, or SQL, Softr doesn't store your data—it just displays it in real time based on your access settings. You're always in control of your client information and who can view or edit it.
Softr also follows industry best practices for authentication, access control, and platform monitoring to help keep your agency information safe.
It is fully production-ready. Unlike many AI tools that just "vibe code"—generating fragile, custom code that is hard to maintain or secure—Softr builds your CRM for web design agencies on top of a stable, business-grade foundation.
We handle the "boring 80%" (like authentication, secure hosting, and granular lead permissions) natively, so you don't have to. This solves the "Day Two" problem of AI: you get the speed of instant generation without the headache of managing raw, unreliable code. Your CRM is secure, scalable, and ready for your agency team to use from day one.
Softr is the first AI-native platform for building business software. Unlike pure "vibe coding" tools that generate fragile code, or traditional no-code tools that require manual configuration to handle CRM logic, Softr's AI Co-Builder creates apps on top of a secure, production-ready foundation.
What sets it apart is the hybrid advantage: you can use AI to generate your CRM database, app interface, and sales logic in minutes, then use visual controls for precise editing. You get the speed of AI with the reliability of business-grade infrastructure (auth, roles, permissions, and hosting) already built-in. It's designed for busy web design agencies who want to move from prototype to a functional CRM on day one.
Yes. Softr supports powerful native workflows and a wide range of integrations so you can connect your CRM for web design agencies to the rest of your agency stack. You can automate tasks using Softr Workflows, or sync with tools like Stripe for project payments and Intercom for client support. Softr also supports REST API and webhooks for more advanced sales automations.
Whether you need to send client data to a project management system, trigger onboarding emails based on a won deal, or display design metrics from other tools, you can build it into your CRM, without writing code.
Launch faster with a CRM built for your agency's creative workflow. Get started for free today.