Manage deals, track leads, and view revenue dashboards in an AI-powered CRM for agencies built with AI to fit your firm's workflow.




Customize a CRM for agencies that looks sleek and modern out of the box. Add only the features you need, and iterate as your team's workflows evolve.




Connect spreadsheets, CRMs, and project trackers with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your agency's workflows.
Give each lead, client, and team member the right access in a branded CRM for agencies. Set up secure logins, user groups, and permissions in minutes.
Softr apps are mobile-ready. Turn your CRM for agencies into a downloadable app in one click via Softr's PWA—ideal for managing leads on the go.
Softr apps are mobile-ready. Turn your CRM for agencies into a downloadable app in one click via Softr's PWA—ideal for managing leads on the go.
Build native automations to handle deal status updates, lead notifications, and data sync automatically whenever records are updated in your CRM.
Provide separate logins for account managers and partners, and create personalized dashboards for each team member within the CRM.
Apply rules for different user roles. Customize who can view budgets or edit lead info, keeping your agency's data granular and secure.
Protect sensitive client and agency information. Softr is fully compliant with SOC2 and GDPR regulations to keep your firm's data safe.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your CRM for agencies in minutes with AI—no manual dev time or complex configuration needed for your team.

Add features like revenue tracking, client portals, or lead enrichment as your needs evolve—no rebuild needed.

Start with a CRM, then add client portals, dashboards, or forms—all in one place, with no extra tools to buy.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A CRM for agencies is a secure space where your account managers or team members can log in to access critical lead information, client files, project forms, and sales timelines. It keeps all business development communication in one place, so you don't have to rely on back-and-forth emails or messy spreadsheets to track your pipeline. This makes it easier to stay organized and provide a better experience for both your internal team and your clients.
Softr is the first AI-native platform for building business software. It makes it easy to build a CRM for agencies that fits the way your unique workflow works. You can describe your agency's sales process to the AI Co-Builder to instantly generate your database, pipeline stages, and automation logic—already connected and secure.
You don't need to code anything. You can start by generating with AI, using a specialized agency template, or building from scratch. Everything runs on Softr Databases, the native, relational database built into the platform, or you can connect external tools like Airtable, Google Sheets, HubSpot, and more. You have full control to adjust the layout visually, decide which team members see which deals, and brand it to match your agency's identity. It's quick to get up and running, simple to update, and flexible enough to grow as your client roster expands.
You can include a wide range of features in your CRM for agencies, depending on what your sales and account management workflow looks like. A great CRM for agencies app usually mixes classic functional blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let account managers query deal history conversationally, or set up Database AI Agents to perform automated competitor research or lead enrichment.
- Vibe Coding Blocks – Build complex, custom UI elements—like a custom commission calculator or a multi-stage deal visualizer—using the AI Code block to "vibe code" exactly what you need.
- Softr Workflows – Build native automations (like an automatic contract reminder) that trigger notifications or sync data whenever a deal moves to a new stage or a button is clicked.
- User Portals & Logins – Securely manage access so each salesperson only sees their own assigned leads or specific regional views.
- Forms & Data Collection – Capture lead information with custom inquiry forms, file uploads for RFP documents, and conditional logic.
- Dashboards & Charts – Visualize your sales performance and revenue KPIs with real-time charts and summaries.
- Lists & Advanced Filtering – Display and manage your pipeline with searchable tables, kanban boards for deal stages, and detailed client profile views.
Everything is built using Softr's drag-and-drop blocks, so you can create these features without writing code. Need something more custom? Use the Vibe Coding block to generate a tailored layout with AI. And if your agency's process changes, it's easy to update the platform later.
Vibe coding is all about moving fast and using AI to build exactly what you need. You can "vibe code" a CRM for agencies in Softr by simply describing your requirements—like custom deal stages or specialized client fields—to the AI Co-Builder. Softr then generates a production-ready app on top of a stable, secure foundation.
Unlike other tools that just generate raw, fragile code, Softr handles the "boring 80%"—like user authentication, database logic, and permission levels—natively. This means you get the speed of vibe coding without the "Day Two" headaches of managing raw code. You describe your agency's needs, Softr builds it, and it’s ready for your sales team instantly.
Yes. You can manage multiple internal teams or departments in a single CRM for agencies. Each team member only sees the leads, accounts, and contact data assigned to them, based on their login and role. This is useful for large agencies, multi-disciplinary firms, or any business working with various specialized departments that need different data views.
Yes, you can. You don't need to bring your lead data from somewhere else to start building with Softr. If you're starting a new agency from scratch, you can use Softr Databases, which is built into the platform and integrates perfectly with any CRM for agencies you build.
But if you already have existing client data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those too. You can also use the REST API connector to bring in data from other lead sources. Either way, you have full control over how your agency's data is structured and displayed in your app.
Softr Databases is the recommended native, relational data source for Softr. It is built explicitly for business apps like a CRM for agencies, offering the highest performance, instant automation triggers, and a lightning-fast experience because the data is native to the platform.
If you already have your lead data elsewhere, Softr also connects to 17+ external data sources. You can connect to Airtable, Google Sheets, HubSpot, SmartSuite, BigQuery, and more. You can even integrate multiple data sources into the same app—so your CRM for agencies could pull in billing records from Airtable and contact data from HubSpot at once. Most sources support real-time, two-way sync, so any changes in your app or data source stay in sync automatically.
Yes, Softr gives you full control over how your team experiences your CRM for agencies. You can customize the layout, navigation, and lead views to match your agency's brand and workflow. Each page or block can be shown or hidden based on who's logged in, so every account manager sees only what's relevant to their portfolio.
You can also set up different user roles, such as sales rep, account director, or admin—and define exactly what each role can view or edit. For example, reps can see only their own accounts, while firm partners can manage all agency records. You can also create personalized views by filtering lead data based on the logged-in user.
This level of customization is especially useful when you're managing multiple teams, territories, or high-value accounts in the same app. It helps keep the experience clean, secure, and tailored to each user's specific responsibilities.
Yes, you can fully white-label your CRM for agencies in Softr. You can use your firm's logo, brand colors, custom typography, and a custom domain to make the app feel like a proprietary internal tool. You can also remove all Softr branding, so your team members only see your agency's professional identity throughout the lead management experience.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your CRM for agencies. You can adjust colors, fonts, spacing, and page structure to match your agency's aesthetic. You can also choose how each lead page is laid out, decide which blocks go where, and set what different users see when they log in.
To display your deal data, you can add different types of blocks depending on what you need:
- Table blocks – to show structured lead lists, deal values, or activity logs
- List or Card blocks – to highlight things like client logos, team bios, or account documents
- Detail View – to show one client at a time, like a complete 360-degree account dashboard
- Forms – for capturing new leads or logging meeting notes
- Charts – to show monthly revenue goals and pipeline health
- Calendar blocks – to display project deadlines or follow-up dates
If your agency's process or design needs change later, it's easy to go back and make updates right in the visual builder.
Softr is built with security in mind. All lead and client data is encrypted in transit (TLS) and at rest, and your apps are hosted on secure, reliable infrastructure. Softr apps also give you full control over who can see and do what in your CRM for agencies. You can set up role-based permissions, manage users directly within your data source, set visibility rules, and apply global restrictions to protect sensitive agency data across your entire app.
For apps using Softr Databases, your data is stored in Softr's secure environment, with all data hosted in Europe (Germany) and SOC 2 Type II compliance. For apps connected to external data sources like HubSpot, Notion, or SQL, Softr doesn't store your data—it just displays it in real time based on your access settings. You're always in control of your data and who can view or edit it.
Softr also follows industry best practices for authentication, access control, and platform monitoring to help keep your agency's proprietary information safe.
It is fully production-ready. Unlike many AI tools that just "vibe code"—generating fragile, custom code that is hard to maintain or secure—Softr builds your CRM for agencies on top of a stable, business-grade foundation.
We handle the "boring 80%" (like login security, secure hosting, and granular lead permissions) natively, so you don't have to. This solves the "Day Two" problem of AI: you get the speed of instant generation without the headache of managing raw, unreliable code. Your CRM for agencies is secure, scalable, and ready for your team to use to close deals from day one.
Softr is the first AI-native platform for building business software. Unlike pure "vibe coding" tools that generate fragile code, or traditional no-code tools that require manual configuration for every field, Softr's AI Co-Builder creates a CRM for agencies on top of a secure, production-ready foundation.
What sets it apart is the hybrid advantage: you can use AI to generate your lead database, app interface, and sales logic in minutes, then use visual controls for precise editing. You get the speed of AI with the reliability of business-grade infrastructure (auth, roles, permissions, and hosting) already built-in. It's designed for busy agency owners and non-technical managers who want to move from prototype to production on day one.
Yes. Softr supports powerful native workflows and a wide range of integrations so you can connect your CRM for agencies to the rest of your agency stack. You can automate tasks using Softr Workflows, or sync with tools like Stripe for invoicing and Intercom for communication. Softr also supports REST API and webhooks for more advanced workflows.
Whether you need to send new lead data to Slack, trigger email sequences based on deal updates, or display project management information from other tools, you can build it into your CRM for agencies without writing code.
Describe what you need. Softr's AI builds your custom CRM for agencies in minutes without code.