Build an Airtable CRM without code
Track leads, manage deals, and view sales insights in an AI-powered Airtable CRM built with AI you customize to fit your sales workflow.
Build exactly what your sales team needs
Customize an Airtable CRM that looks sleek and modern out of the box. Add only the features you need, and iterate as your team's sales stages evolve.
Centralized lead tracking
Account & contact management
AI-powered deal insights
Automated follow-up notifications
Sales activity reporting
Document & contract storage
Bring all your sales data together in real time
Connect Airtable, Google Sheets, and other systems with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your business contacts.
Custom access for every team. Built-in security.
Give each teammate the right tools and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Advanced permissions
Give different sales members tailored access and dashboards, so each role sees just the leads and accounts they need.
User groups
Give different sales members tailored access and dashboards, so each role sees just the leads and accounts they need.
Automations
Streamline your sales processes with Softr Workflows. Trigger native automations for follow-up reminders or deal status changes.
Works on any device
Access and update your Airtable CRM on the go. All apps are mobile-ready out of the box, perfect for sales reps in the field.
Easy, secure logins
Use Google, email, or SSO logins to give your team fast, secure access to customer data—no IT tickets needed.
Security
Keep sales and customer data safe with SOC2 and GDPR compliance, plus fine-tuned access control at every record level.
Why Softr vs other software
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Easy, fast setup
Build your Airtable CRM in minutes with AI—no manual setup or complex database configuration needed.
Consolidate your stack
Add features like lead scoring, contract storage, or deal stages as your sales processes evolve—no rebuild needed.
Flexible as you grow
Start with an Airtable CRM, then add partner portals, dashboards, or lead forms—all in one place with no extra tools.
Generate a fully custom Airtable CRM with AI in minutes
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
The go-to platform for business operations
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.
Minerva Network increased athlete registrations by 50% with a custom CRM and portal
Celonis built a GTM knowledge base for 1,500+ team members
Urban's Group increased productivity by 25% with a custom ERP system
Frequently asked questions
Build your Airtable CRM in minutes
Describe what you need. Softr's AI builds your Airtable CRM in minutes, no dev work required.