Track leads, manage project stages, and store contracts in an AI-powered home improvement CRM you adapt to fit your contracting workflow.




Customize a home improvement CRM that looks sleek and modern out of the box. Add only the features you need, and iterate as processes evolve.





Connect spreadsheets, CRMs, and project trackers with real-time sync—or manage everything in Softr Databases. One source of truth for your home improvement workflows.
Let techs, managers, and clients log in to a fully branded portal. Set up permissions and personalized access in minutes—no code needed.
Automate your field operations with Softr Workflows for project stage updates and client notifications that trigger instantly as jobs progress.
Automate your field operations with Softr Workflows for project stage updates and client notifications that trigger instantly as jobs progress.
Assign roles for field techs, project managers, or clients—each gets access to only the job data and documents they need.
Control who can view, complete, or assign work orders—down to specific field data like job photos and contract details.
Keep customer contact info and job documentation safe. Softr is fully compliant with SOC2 and GDPR regulations.
Capture lead details, job site inspections, or contract approvals using flexible forms tailored to each stage of your construction project.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your home improvement CRM in minutes with AI—no manual setup or complex configuration needed.

Add features like project summaries, job photos, or automated quotes as your business grows—no rebuild needed.

Start with a CRM, then add client portals, dashboards, or forms—all in one place with no extra tools.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A home improvement CRM is a secure space where your project managers or sales team members can log in to access information, like lead updates, project files, material estimates, and construction timelines. It keeps all job site communication in one place, so you don't have to rely on back-and-forth emails or messy spreadsheets. This makes it easier to stay organized and provide a better experience for your homeowners.
Softr is the first AI-native platform for building business software. It makes it easy to build a home improvement CRM that fits the way your contracting business works. You can describe your needs to the AI Co-Builder to instantly generate your database, pipeline stages, and project logic—already connected and secure.
You don't need to code anything. You can start by generating with AI, using a template, or building from scratch. Everything runs on Softr Databases, the native, relational database built into the platform, or you can connect external tools like Airtable, Google Sheets, HubSpot, and more. You have full control to adjust the layout visually, decide who sees what, and brand it to match your company branding. It's quick to get up and running, simple to update, and flexible enough to grow with your renovation or construction business.
You can include a wide range of features in your home improvement CRM, depending on what your installation or repair workflow looks like. A great home improvement CRM app usually mixes classic functional blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let sales reps query their construction data conversationally, or set up Database AI Agents to automatically summarize site visit notes or perform material cost research.
- Vibe Coding Blocks – Build complex, custom UI elements—like a custom project estimation calculator—using the AI Code block to "vibe code" exactly what you need.
- Softr Workflows – Build native automations (like an automatic followup email after a quote is sent) that trigger notifications or sync data whenever a record is updated or a status is changed.
- User Portals & Logins – Securely manage access so each subcontractor only sees their assigned jobs or specific task views.
- Forms & Data Collection – Capture information with custom onsite inspection forms, photo uploads, and client sign-offs with conditional logic.
- Dashboards & Charts – Visualize your home improvement CRM performance and sales metrics with real-time charts and revenue summaries.
- Lists & Advanced Filtering – Display and manage your jobs with searchable tables, kanban boards for project stages, and detailed customer record views.
Everything is built using Softr's drag-and-drop blocks, so you can create these features without writing code. Need something more custom? Use the Vibe Coding block to generate a tailored component with AI. And if your needs change, it's easy to update the CRM later.
Vibe coding is all about moving fast and using AI to build exactly what you need. You can "vibe code" a home improvement CRM in Softr by simply describing your requirements to the AI Co-Builder. Softr then generates a production-ready app on top of a stable, secure foundation.
Unlike other tools that just generate raw, fragile code, Softr handles the "boring 80%"—like contractor authentication, database logic, and lead security—natively. This means you get the speed of vibe coding without the "Day Two" headaches of managing raw code. You describe it, Softr builds it, and it’s ready for your field team or office staff instantly.
Yes. You can manage multiple service teams or departments in a single home improvement CRM. Each user—whether they are in sales, installation, or accounting—only sees the content and data assigned to them based on their login and role. This is useful for construction firms or large contractors working with multiple crews and project managers.
Yes, you can. You don't need to bring your lead data or project schedules from somewhere else to start building with Softr. If you're starting from scratch, you can use Softr Databases, which is built into the platform and integrates perfectly with any home improvement CRM you build.
But if you already have data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those too. You can also use the REST API connector to bring in construction leads from other sources. Either way, you have full control over how your customer data is structured and displayed.
Softr Databases is the recommended native, relational data source for Softr. It is built explicitly for business apps, offering the highest performance for your home improvement CRM, instant automation triggers for project updates, and a lightning-fast experience because the data is native to the platform.
If you already have your job data elsewhere, Softr also connects to 17+ external data sources. You can connect to Airtable, Google Sheets, HubSpot, SmartSuite, BigQuery, and more. You can even integrate multiple data sources into the same app—so your CRM could pull in records from Softr Databases and a lead gen list from HubSpot at once. Most sources support real-time, two-way sync, so any changes in your app or data source stay in sync automatically.
Yes, Softr gives you full control over how users experience your home improvement CRM. You can customize the layout, navigation, and content to match your brand and sales workflow. Each page or block can be shown or hidden based on who's logged in, so every technician or project manager sees only what's relevant to them.
You can also set up different user roles, such as sales rep, site lead, or administrator—and define exactly what each role can view or edit. For example, installers can see only their job details and photo upload fields, while office managers can manage all customer billing and scheduling records. You can also create personalized views by filtering data based on the logged-in user.
This level of customization is especially useful when you're managing multiple crews, service areas, or high-volume projects in the same app. It helps keep the experience clean, secure, and tailored to each team member.
Yes, you can fully white-label your home improvement CRM in Softr. You can use your own logo, brand colors, fonts, and custom construction domain to make the app feel like a natural extension of your brand identity. You can also remove all Softr branding, so your employees and stakeholders only see your company's identity throughout the project management experience.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your home improvement CRM. You can adjust colors, fonts, spacing, and page structure to match your professional brand. You can also choose how each page is laid out, decide which blocks go where, and set what different employees see when they log in.
To display your customer and project data, you can add different types of blocks depending on what you need:
- Table blocks – to show structured data like lead lists, job costs, or contractor tracking
- List or Card blocks – to highlight things like current project sites, service types, or equipment resources
- Detail View – to show one customer record at a time, like a project overview page
- Forms – for onsite lead capture and job completion reports
- Charts – to show sales conversion rates and project profitability
- Calendar blocks – to display installation dates and project deadlines
If your field operations or design needs change later, it's easy to go back and make updates right in the visual builder.
Softr is built with security in mind. All customer and lead data is encrypted in transit (TLS) and at rest, and your home improvement CRM is hosted on secure, reliable infrastructure. Softr apps also give you full control over who can see and do what. You can set up role-based permissions, manage users directly within your data source, set visibility rules, and apply global restrictions to protect sensitive financial records across your entire app.
For apps using Softr Databases, your data is stored in Softr's secure environment, with all data hosted in Europe (Germany) and SOC 2 Type II compliance. For apps connected to external data sources like Airtable, Notion, or SQL, Softr doesn't store your data—it just displays it in real time based on your access settings. You're always in control of your homeowner data and who can view or edit it.
It is fully production-ready. Unlike many AI tools that just "vibe code"—generating fragile, custom code that is hard to maintain or secure—Softr builds your home improvement CRM on top of a stable, business-grade foundation.
We handle the "boring 80%" (like team member authentication, secure lead hosting, and granular field permissions) natively, so you don't have to. This solves the "Day Two" problem of AI: you get the speed of instant generation without the headache of managing raw, unreliable code. Your CRM is secure, scalable, and ready for your crew or office staff to use from day one.
Softr is the first AI-native platform for building business software. Unlike pure "vibe coding" tools that generate fragile code, or traditional no-code tools that require manual configuration, Softr's AI Co-Builder creates a home improvement CRM on top of a secure, production-ready foundation.
What sets it apart is the hybrid advantage: you can use AI to generate your construction database, app layout, and sales logic in minutes, then use visual controls for precise editing. You get the speed of AI with the reliability of business-grade infrastructure (auth, roles, permissions, and hosting) already built-in. It's designed for contractors and non-technical teams who want to move from prototype to production on day one.
Yes. Softr supports powerful native workflows and a wide range of integrations so you can connect your home improvement CRM to the rest of your tech stack. You can automate tasks using Softr Workflows, or sync with tools like Stripe for project payments and Intercom for customer support. Softr also supports REST API and webhooks for more advanced construction software workflows.
Whether you need to send job data to accounting, trigger SMS reminders to clients based on project milestones, or display lead information from other tools, you can build it into your home improvement CRM without writing code.
Describe what you need. Softr's AI builds your custom CRM in minutes without code.