CRM

Build a Google Sheets CRM, no code required

Manage leads, track deals, and view reports in an AI-powered Google Sheets CRM built with AI to fit your team's unique sales workflow.

Screenshot of a Google Sheets CRM interface displaying a sales pipeline dashboard, contact lists, lead status kanban board, and navigation menus.
google sheets crm mobile ui
Loved by 1 million+ teams around the globe
Data Management

Unify your sales data in real time

Connect Google Sheets, CRMs, and other systems with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your business processes.

Explore all data sources
Power

Custom access for every team. Built-in security.

Give each teammate the right tools and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.

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Advanced permissions

Give different sales members tailored access and performance dashboards, so each role sees just the pipeline data they need.

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User groups

Give different sales members tailored access and performance dashboards, so each role sees just the pipeline data they need.

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Automations

Streamline your sales process with Softr Workflows. Trigger native notifications or record updates based on status changes in your Google Sheets CRM.

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Works on any device

Access and update your sales pipeline on the go. Update your Google Sheets CRM via mobile while meeting with clients or traveling.

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Easy, secure logins

Use Google, email, or SSO logins to give your team fast, secure access to customer data—no IT tickets needed.

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Security

Keep sales data safe with SOC2 and GDPR compliance, plus fine-tuned access control to your Google Sheets records at every level.

Why Softr

Why Softr vs other software

No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

UI screenshot of Softr drag-and-drop dashboard setup for building google sheets crm

Easy, fast setup

Build your Google Sheets CRM in minutes with AI—no dev time or complex configuration needed for your sales team.

UI screenshot of Softr dashboard with resources, contacts, finances, and projects modules

Consolidate your stack

Add features like lead enrichment, pipelines, or performance dashboards as your sales needs grow—no code needed.

Integration logos showing Softr connected with Airtable, Notion, Google Sheets, HubSpot, SQL, Rest API, and more.

Flexible as you grow

Start with a CRM, then add partner portals or internal dashboards—all in one place, with no extra tools needed.

How it works

Generate a fully custom Google Sheets CRM with AI

Co-build with AI

Simply describe what you need. Let Softr handle everything - Interface, database, workflows.

Iterate with AI or visually

Control most critical parts of your app yourself - roles, permissions, security.

Ship the same day

Invite team members or external clients and partners right away. No developer handover.

Customer Love

The go-to platform for business operations

Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.

Frequently asked questions

What is a Google Sheets CRM?
What are the benefits of building a Google Sheets CRM with Softr?
What types of features can I build into my Google Sheets CRM?
How can I "vibe code" a Google Sheets CRM with Softr?
Can I manage multiple teams or departments in the same Google Sheets CRM?
Can I use Softr if I don't already have my data in another tool?
Which data sources does Softr support?
Can I customize the user experience and permissions?
Can I white-label my Google Sheets CRM in Softr, including using my own branding?
Can I customize the design and layout of my Google Sheets CRM?
How secure is my data in Softr apps?
Is the AI-generated Google Sheets CRM production-ready or just a prototype?
How is Softr different from other no-code tools?
Can I automate workflows and integrate with other tools?

Related use cases

Build your Google Sheets CRM in minutes

Describe what you need. Softr's AI builds it in minutes. Get started free with no dev work needed.