Manage leads, track deals, and view reports in an AI-powered Google Sheets CRM built with AI to fit your team's unique sales workflow.


Customize a Google Sheets CRM that looks sleek and modern out of the box. Add only the features you need, and iterate as your team updates.






Connect Google Sheets, CRMs, and other systems with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your business processes.
Give each teammate the right tools and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give different sales members tailored access and performance dashboards, so each role sees just the pipeline data they need.
Give different sales members tailored access and performance dashboards, so each role sees just the pipeline data they need.
Streamline your sales process with Softr Workflows. Trigger native notifications or record updates based on status changes in your Google Sheets CRM.
Access and update your sales pipeline on the go. Update your Google Sheets CRM via mobile while meeting with clients or traveling.
Use Google, email, or SSO logins to give your team fast, secure access to customer data—no IT tickets needed.
Keep sales data safe with SOC2 and GDPR compliance, plus fine-tuned access control to your Google Sheets records at every level.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your Google Sheets CRM in minutes with AI—no dev time or complex configuration needed for your sales team.

Add features like lead enrichment, pipelines, or performance dashboards as your sales needs grow—no code needed.

Start with a CRM, then add partner portals or internal dashboards—all in one place, with no extra tools needed.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A Google Sheets CRM is a secure, organized business app where your sales team can log in to manage leads, track deals, and view contact history. Instead of staring at a cluttered spreadsheet, you get a professional interface for handling files, forms, and sales pipelines. It keeps all customer data in one place, so you don't have to rely on back-and-forth emails or messy manual updates, providing a better experience for your sales reps and managers.
Softr is the first AI-native platform for building business software. It makes it easy to build a Google Sheets CRM that fits the way your sales process works. You can describe your sales cycle to the AI Co-Builder to instantly generate your database structure, lead tracking pages, and deal logic—already connected and secure.
You don't need to code anything. You can start by generating with AI, using a CRM template, or building from scratch. Everything runs on Softr Databases, or you can connect directly to Google Sheets to turn your existing rows into a functional app. You have full control to adjust the layout visually, decide which sales reps see specific accounts, and brand it to match your company. It's quick to get up and running, simple to update, and flexible enough to scale as your lead volume grows.
You can include a wide range of features in your Google Sheets CRM, depending on your sales workflow. A great CRM app usually mixes classic functional blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let sales managers query lead data conversationally, or set up Database AI Agents to perform background research on new prospects or enrich company profiles.
- Vibe Coding Blocks – Build custom UI elements—like a dynamic sales leaderboard or a unique deal stage visualizer—using the AI Code block to "vibe code" exactly what you need.
- Softr Workflows – Build native automations (like an automatic email alert when a deal hits a certain value) that trigger notifications or sync data whenever a lead status is updated.
- User Portals & Logins – Securely manage access so each salesperson only sees their own assigned leads or specific territory views.
- Forms & Data Collection – Capture new prospects with custom lead gen forms, pitch deck uploads, and conditional logic.
- Dashboards & Charts – Visualize your sales performance, conversion rates, and monthly recurring revenue with real-time charts.
- Lists & Advanced Filtering – Display and manage your pipeline with searchable tables, kanban boards for deal stages, and detailed contact views.
Everything is built using Softr's drag-and-drop blocks, so you can create these features without writing code. If your needs change, it's easy to update the CRM later.
Vibe coding is all about moving fast and using AI to build exactly what you need for your sales process. You can "vibe code" a Google Sheets CRM in Softr by simply describing your sales stages and lead fields to the AI Co-Builder. Softr then generates a production-ready CRM app on top of a stable, secure foundation.
Unlike other tools that just generate raw, fragile code, Softr handles the "boring 80%"—like user authentication, database logic, and lead privacy—natively. This means you get the speed of vibe coding without the "Day Two" headaches of managing raw code. You describe your sales workflow, Softr builds the app, and it’s ready for your sales team instantly.
Yes. You can manage multiple sales teams or different departments (like marketing and customer success) in a single CRM. Each user only sees the leads, accounts, and performance data assigned to them based on their login and role. This is useful for large organizations or agencies managing sales pipelines across different regions or business units.
Yes, you can. You don't need to have an existing spreadsheet or database to start building with Softr. If you're starting from scratch, you can use Softr Databases, which is built into the platform and integrates perfectly with any Google Sheets CRM application you build.
But if you already have sales data in tools like Google Sheets, Airtable, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those too. You can also use the REST API connector to bring in lead data from other sources. Either way, you have full control over how your customer data is structured and displayed in your CRM.
Softr Databases is the recommended native, relational data source for Softr. It is built explicitly for business apps, offering the highest performance for sales tracking, instant automation triggers, and a lightning-fast experience because the data is native to the platform.
If you already have your leads in Google Sheets, Softr connects seamlessly to it along with 17+ other external data sources, including HubSpot, Airtable, SmartSuite, and BigQuery. You can even integrate multiple data sources into the same app—so your CRM could pull in contact records from Google Sheets and billing information from HubSpot at once. Most sources support real-time, two-way sync, so any changes in your CRM or spreadsheet stay in sync automatically.
Yes, Softr gives you full control over how sales reps and managers experience your Google Sheets CRM. You can customize the pipeline layout, navigation, and lead details to match your sales process. Each page or block can be shown or hidden based on who's logged in, so every rep sees only their specific prospects.
You can also set up different user roles, such as sales rep, sales manager, or admin—and define exactly what each role can view or edit. For example, reps can see only their own data, while managers can oversee the entire team's performance. You can also create personalized views by filtering data based on the logged-in user.
This level of customization is especially useful when you're managing multiple sales territories or departments in the same app. It helps keep the CRM clean, secure, and tailored to each user's specific goals.
Yes, you can fully white-label your Google Sheets CRM in Softr. You can use your own logo, brand colors, fonts, and a custom domain to make the app feel like a proprietary internal tool. You can also remove all Softr branding, so your team only sees your company's identity throughout the sales management experience.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your Google Sheets CRM. You can adjust colors, fonts, and sidebar navigation to match your brand style. You can also choose how your lead pipeline is laid out, decide which widgets go on the dashboard, and set what various team members see when they log in.
To display your sales data, you can add different types of blocks:
- Table blocks – to show structured lead lists or activity logs
- List or Card blocks – to highlight specific accounts or contact profiles
- Detail View – to show a comprehensive view of a single deal or customer
- Forms – for quick lead entry or updating follow-up notes
- Charts – to show monthly sales targets and revenue growth
- Calendar blocks – to display upcoming sales calls or follow-up deadlines
If your sales process changes, it's easy to make updates right in the visual builder without needing a developer.
Softr is built with security in mind. All sales data is encrypted in transit and at rest, and your Google Sheets CRM is hosted on secure, reliable infrastructure. Softr apps give you full control over lead privacy; you can set up role-based permissions, manage users directy within your data source, and apply global restrictions to protect sensitive revenue data.
For apps using Softr Databases, your data is stored in a secure environment in Europe (Germany) with SOC 2 Type II compliance. For apps connected to Google Sheets or other external sources, Softr doesn't store your sensitive lead data—it just displays it in real time based on your specific access settings. You are always in control of who can view or edit your sales pipeline.
It is fully production-ready. Unlike many AI tools that just "vibe code"—generating fragile, custom code that is hard to maintain or secure—Softr builds your Google Sheets CRM on top of a stable, business-grade foundation.
We handle the "boring 80%" (like secure login, team roles, and granular data permissions) natively, so you don't have to. This solves the "Day Two" problem of AI: you get the speed of instant generation without the headache of managing raw, unreliable code. Your CRM is secure, scalable, and ready for your sales team to use from day one.
Softr is the first AI-native platform for building business software. Unlike pure "vibe coding" tools that generate fragile code, or traditional no-code tools that require complex manual setup of every button and field, Softr's AI Co-Builder creates a Google Sheets CRM on top of a secure, production-ready foundation.
What sets it apart is the hybrid advantage: you can use AI to generate your CRM database and pages in minutes, then use visual controls for precise editing. You get the speed of AI with the reliability of business-grade infrastructure (auth, roles, and permissions) already built-in. It's designed for sales and ops teams who want to move from a basic spreadsheet to a professional CRM on day one.
Yes. Softr supports powerful native workflows and a wide range of integrations so you can connect your Google Sheets CRM to the rest of your sales stack. You can automate tasks using Softr Workflows, or sync with tools like Stripe for payment tracking and Intercom for customer communication. Softr also supports REST API and webhooks for more advanced sales automations.
Whether you need to send lead data to an email marketing system, trigger Slack notifications based on new deals, or display revenue data from other tools, you can build it into your CRM without writing code.
Describe what you need. Softr's AI builds it in minutes. Get started free with no dev work needed.