Manage orders, track inventory, and sync customer accounts in an AI-powered portal built with AI to fit your retail business workflow.




Customize an ecommerce portal that looks modern out of the box. Add only the features you need, and iterate as your store's workflows evolve.





Connect product listings, order history, and customer data from multiple tools—or manage everything in Softr Databases. Create one integrated system for your store updates.
Give each customer the right order views and account access in a fully branded portal. Set up secure logins, user groups, and permissions in minutes.
Softr apps are mobile-ready by default. Turn your store into a downloadable app in one click with Softr's PWA—so customers can order products from anywhere.
Softr apps are mobile-ready by default. Turn your store into a downloadable app in one click with Softr's PWA—so customers can order products from anywhere.
Build native automations with Softr Workflows to handle order notifications, status updates, and inventory sync automatically whenever sales records are changed.
Provide separate logins for retail customers and wholesale partners, and create personalized product catalogs and pricing for each user group.
Apply rules for different user tiers. Customize who sees specific collections and which actions they can take, ensuring granular control over your shop data.
Protect customer payment and account information from security threats. Softr is fully compliant with SOC2 and GDPR regulations for safe online commerce.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your ecommerce portal in minutes with AI—no manual configuration or complex dev work needed.

Add features like order tracking, catalogs, or billing as your retail sales evolve—no rebuild needed.

Start with a portal, then add inventory dashboards or support forms—all in one place with no extra tools.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




An ecommerce portal is a secure space where your B2B customers or wholesale partners can log in to view products, check inventory, manage orders, and access personalized pricing. It centers all purchasing activities in one place, so you don't have to rely on manual email orders or messy spreadsheets. This makes it easier to stay organized and provide a more professional buying experience for your customers and sales team.
Softr is the first AI-native platform for building business software. It makes it easy to build an ecommerce portal that fits the way your sales cycle works. You can describe your product catalog and checkout requirements to the AI Co-Builder to instantly generate your database, product pages, and checkout logic—already connected and secure.
You don't need to code anything. You can start by generating with AI, using a retail template, or building from scratch. Everything runs on Softr Databases, the native, relational database built into the platform, or you can connect external tools like Airtable, Google Sheets, or your HubSpot product library. You have full control to adjust the layout visually, decide which customers see specific discounts, and brand it to match your storefront. It's quick to get up and running, simple to update, and flexible enough to grow with your SKU count.
You can include a wide range of features in your ecommerce portal, depending on what your retail workflow looks like. A great ecommerce portal app usually mixes classic functional blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let customers query your product catalog conversationally, or set up Database AI Agents to generate automated product descriptions or categorize new inventory listings.
- Vibe Coding Blocks – Build custom UI elements—like a dynamic pricing calculator or a multi-variant product selector—using the AI Code block to 'vibe code' exactly what you need.
- Softr Workflows – Build native automations (like an order confirmation email or a low-stock alert) that trigger notifications or sync data whenever a purchase is finalized.
- User Portals & Logins – Securely manage access so each wholesaler only sees their contracted pricing or specific regional catalogs.
- Forms & Data Collection – Capture bulk order requests or customer feedback with custom forms, file uploads for tax certificates, and conditional logic.
- Dashboards & Charts – Visualize your sales performance and inventory turnover with real-time charts and revenue summaries.
- Lists & Advanced Filtering – Display and manage your inventory with searchable tables, gallery views for products, and detailed order history views.
Everything is built using Softr's drag-and-drop blocks, so you can create these features without writing code. Need something more custom? Use the Vibe Coding block to generate a tailored shopping cart component with AI. And if your product lines change, it's easy to update the portal later.
Vibe coding is all about moving fast and using AI to build exactly what you need for your online business. You can 'vibe code' an ecommerce portal in Softr by simply describing your requirements—like specialized checkout flows or tiered pricing structures—to the AI Co-Builder. Softr then generates a production-ready app on top of a stable, secure foundation.
Unlike other tools that just generate raw, fragile code, Softr handles the 'boring 80%'—like customer authentication, Stripe integration logic, and database security—natively. This means you get the speed of vibe coding without the 'Day Two' headaches of managing raw code for a sensitive shopping environment. You describe your storefront, Softr builds it, and it’s ready for your customers to start placing orders instantly.
Yes. You can manage multiple vendors, wholesale tiers, or regional teams in a single ecommerce portal. Each user only sees the product categories and pricing tiers assigned to them, based on their login and role. This is useful for manufacturers working with different distributors or retail brands managing multiple franchise owners.
Yes, you can. You don't need to bring your product library from elsewhere to start building with Softr. If you're starting from scratch, you can use Softr Databases, which is built into the platform and integrates perfectly with your ecommerce application to manage SKUs, descriptions, and stock levels.
But if you already have inventory data in tools like Airtable, Google Sheets, HubSpot, or even a SQL database, you can connect those too. You can also use the REST API connector to bring in live pricing from external ERPs. Either way, you have full control over how your product data is structured and displayed in your storefront.
Softr Databases is the recommended native, relational data source for Softr. It is built explicitly for business apps like ecommerce portals, offering the highest performance for loading large product catalogs, instant stock update triggers, and a lightning-fast checkout experience because the data is native to the platform.
If you already have your sales data elsewhere, Softr also connects to 17+ external data sources. You can connect to Airtable, Google Sheets, HubSpot, SmartSuite, BigQuery, and more. You can even integrate multiple data sources into the same app—so your portal could pull product info from Softr Databases and customer CRM data from HubSpot at once. Most sources support real-time, two-way sync, so inventory changes in your app or data source stay in sync automatically.
Yes, Softr gives you full control over how customers experience your ecommerce portal. You can customize the layout, category navigation, and product highlights to match your brand. Each product block or price tag can be shown or hidden based on who's logged in, so every VIP customer sees only their exclusive discounts.
You can also set up different user roles, such as 'Wholesale Buyer,' 'Store Manager,' or 'Account Executive'—and define exactly what each role can view or edit. For example, buyers can only see their own order history, while account executives can manage all client orders. You can also create personalized storefront views by filtering products based on the logged-in user's industry.
This level of customization is especially useful when you're managing complex B2B sales cycles or multiple client accounts in the same app. It helps keep the purchasing experience clean, secure, and tailored to each buyer.
Yes, you can fully white-label your ecommerce portal in Softr. You can use your own logo, brand colors, custom typography, and a custom domain (like shop.yourcompany.com) to make the portal feel like a natural extension of your brand identity. You can also remove all Softr branding, so your customers and partners only see your company's professional identity throughout their shopping journey.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your ecommerce portal. You can adjust colors, buttons, spacing, and the product display structure to match your brand. You can also choose how each page is laid out, decide where the shopping cart and search bars go, and set what different customers see when they log in.
To display your merchandise, you can add different types of blocks depending on what you need:
- Table blocks – to show SKU lists, detailed technical specs, or shipping logs.
- List or Card blocks – to highlight product images, featured arrivals, or promotional banners.
- Detail View – to show individual product pages with descriptions and specs.
- Forms – for volume quote requests or returns processing.
- Charts – to show customers their past spending insights.
- Calendar blocks – to display expected delivery dates or seasonal sale periods.
If your product lines or seasonal designs change later, it's easy to go back and make updates right in the visual builder.
Softr is built with security in mind. All transaction and customer data is encrypted in transit (TLS) and at rest, and your portal is hosted on secure, reliable infrastructure. Softr apps also give you full control over who can access pricing and inventory data. You can set up role-based permissions, manage customers directly within your database, set visibility rules for sensitive SKUs, and apply global restrictions to protect your commercial data across the entire platform.
For apps using Softr Databases, your inventory and order data is stored in Softr's secure environment with SOC 2 Type II compliance. For apps connected to external sources like Airtable or SQL, Softr doesn't store your sensitive data; it just displays it in real-time based on your specific access settings. Softr also follows industry best practices for secure checkout integrations and platform monitoring to help keep your customers' purchasing information safe.
It is fully production-ready. Unlike many AI tools that just 'vibe code'—generating fragile, custom code for a storefront that is hard to maintain or secure—Softr builds your ecommerce portal on top of a stable, business-grade foundation.
We handle the 'boring 80%' (like secure payments, user authentication, and granular permissions) natively, so you don't have to. This solves the 'Day Two' problem of AI: you get the speed of instant storefront generation without the headache of managing raw, unreliable code. Your portal is secure, scalable for high traffic, and ready for your customers to place orders from day one.
Softr is the first AI-native platform for building business software. Unlike pure 'vibe coding' tools that generate fragile code, or traditional ecommerce builders that limit you to rigid templates, Softr's AI Co-Builder creates custom portals on top of a secure, production-ready foundation.
What sets it apart is the hybrid advantage: you can use AI to generate your product database, customer logic, and layout in minutes, then use visual controls for precise design editing. You get the speed of AI with the reliability of business-grade infrastructure (secure logins, wholesaler roles, and Stripe integrations) already built-in. It's designed for operations teams who want to move from a basic spreadsheet to a professional B2B portal on day one.
Yes. Softr supports powerful native workflows and a wide range of integrations so you can connect your ecommerce portal to the rest of your business stack. You can automate tasks using Softr Workflows—like sending a Slack alert when a bulk order is placed—or sync with tools like Stripe for payments and Intercom for customer support. Softr also supports REST API and webhooks for advanced inventory syncs.
Whether you need to send order data to a shipping carrier, trigger follow-up emails in Mailchimp, or display live loyalty points from another system, you can build it into your portal without writing code.
Describe what you need. Softr's AI builds your ecommerce portal in minutes—no code required.