Capture leads, track pipelines, and sync data in an AI-powered CRM with automation built with AI you customize to fit your sales workflow.


Customize a CRM with automation that looks sleek out of the box. Add only the features you need, and iterate as your team's workflows evolve.





Connect spreadsheets, CRMs, and other systems with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your business.
Give each sales lead the right tools and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give different sales reps tailored dashboards and lead lists, so each team member sees just the opportunities they need to manage.
Give different sales reps tailored dashboards and lead lists, so each team member sees just the opportunities they need to manage.
Streamline your sales process with Softr Workflows. Trigger native automations for follow-ups and pipeline updates to keep your CRM running smoothly.
Access and update your CRM with automation on the go. All apps are mobile-ready out of the box for sales teams in the field.
Use Google, email, or SSO logins to give your sales team fast, secure access to their pipeline—no IT tickets needed.
Keep sensitive customer data safe with SOC2 and GDPR compliance, plus fine-tuned access control at every level of your CRM.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your CRM with automation in minutes with AI—no dev time or complex configuration needed.

Add pipeline views, automated reminders, or deal insights as your sales needs evolve—without starting from scratch.

Start with a CRM, then add client portals, dashboards, or forms—all in one place, with no extra seats to buy.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A CRM with automation is a secure software platform where your sales team and account managers can log in to manage lead pipelines, customer interactions, and deal stages. By automating repetitive tasks like follow-up emails and data entry, it keeps all your customer relationships in one place without the need for manual record-keeping. This makes it easier to close deals faster and provide a more personalized sales experience.
Softr is the first AI-native platform for building business software, making it easy to create a CRM with automation that fits your specific sales cycle. You can describe your sales process to the AI Co-Builder to instantly generate your lead database, pipeline tracking pages, and automation logic—all fully connected and secure.
You don't need to code anything. You can start by generating with AI, using a template, or building from scratch. Everything runs on Softr Databases, or you can sync with external tools like Airtable, HubSpot, and Google Sheets. You have full control to visually adjust your sales funnel, decide which reps see which accounts, and brand the app to match your company's identity.
You can include a wide range of features in your CRM with automation to streamline your sales operations. A high-performing CRM app usually blends classic tracking blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let sales reps query lead data conversationally, or set up Database AI Agents to research prospects or enrich company profiles automatically.
- Vibe Coding Blocks – Build custom UI elements—like a dynamic deal health score—using the AI Code block to "vibe code" the exact logic you need.
- Softr Workflows – Build native automations (like an automatic Slack notification when a deal moves to 'Closed') that trigger whenever a lead status is changed or a button is clicked.
- User Portals & Logins – Securely manage access so each sales person only sees their assigned leads and personal quotas.
- Forms & Data Collection – Capture lead information directly via contact forms with file uploads and conditional logic for lead qualification.
- Dashboards & Charts – Visualize your sales performance, conversion rates, and monthly revenue with real-time charts.
- Lists & Advanced Filtering – Manage your sales pipeline with searchable tables, kanban boards for deal stages, and detailed customer record views.
Everything is built using Softr's drag-and-drop blocks, so you can update your sales workflow without writing code.
Vibe coding is about moving fast and using AI to build a CRM with automation exactly how your sales team works. You can "vibe code" your app in Softr by describing your pipeline requirements—like lead scoring or automated task assignment—to the AI Co-Builder. Softr then generates a production-ready CRM on top of a stable foundation.
Unlike other tools that generate raw code, Softr handles the core logic like user authentication, database security, and role-based permissions natively. You describe your automation needs, Softr builds the workflows, and your sales team can start nurturing leads instantly.
Yes. You can manage multiple sales teams, regional offices, or even different departments like customer success and marketing in a single CRM with automation. Each user only sees the accounts and lead data assigned to them based on their login and role. This is perfect for organizations that need to keep territory-specific data private while maintaining a central headquarters view.
Yes, you can. You don't need an existing spreadsheet to start building your CRM with automation. If you're starting fresh, you can use Softr Databases, which is built into the platform and integrated perfectly with your sales application.
However, if you already have lead lists in Airtable, Google Sheets, HubSpot, Notion, or SQL, you can connect those as well. You can also use the REST API to pull in customer data from other marketing platforms. Either way, you maintain full control over your CRM's data structure.
Softr Databases is the recommended native data source for a CRM with automation. It is built for business performance, offering instant automation triggers and high speed because the lead records are native to the platform.
If your sales data is elsewhere, Softr connects to 17+ external sources including Airtable, Google Sheets, HubSpot, SmartSuite, and BigQuery. You can even combine sources—for example, pulling lead data from HubSpot while managing internal sales tasks in Softr Databases. Most sources support real-time, two-way sync to keep your pipeline accurate across all tools.
Yes, Softr gives you full control over how your team interacts with the CRM with automation. You can customize the dashboard layouts and navigation to match your sales workflow. Each lead record or pipeline view can be shown or hidden based on the user's role.
You can set up roles like Sales Rep, Manager, or Executive, defining exactly who can edit deal values or view private contact information. For instance, reps might only see their active leads, while managers have an overview of the entire team's performance. This ensures your CRM stays clean, secure, and highly relevant to every team member.
Yes, you can fully white-label your CRM with automation. You can use your own logo, company colors, fonts, and a custom domain (e.g., crm.yourcompany.com) to make the tool feel like a proprietary internal system. You can also remove all Softr branding so your sales team stays immersed in your brand's workspace.
Yes, Softr offers deep flexibility for the design of your CRM with automation. You can adjust the visual identity and page structure to suit your sales process. You decide how columns are arranged in your kanban boards, what information appears in lead summaries, and what users see upon logging in.
To manage your pipeline, you can use various blocks:
- Table blocks – to manage bulk lead lists and activities.
- Kanban blocks – to visualize deals moving through stages from prospect to won.
- Detail View – for a comprehensive look at a lead's history and contact notes.
- Forms – to log new lead interactions or intake forms.
- Charts – to track sales quotas and conversion metrics.
- Calendar blocks – to manage follow-up calls and meeting deadlines.
If your sales process evolves, updating your layout in the visual builder is simple and instant.
Softr is built with enterprise-grade security. All sales data is encrypted in transit and at rest, hosted on reliable infrastructure. Your CRM with automation provides granular control over data access, allowing you to set up role-based permissions and visibility rules to protect sensitive client information.
For apps using Softr Databases, data is hosted in Europe (Germany) with SOC 2 Type II compliance. For external connections like Airtable or SQL, Softr projects your data in real-time without storing it. You maintain absolute control over who can view, edit, or delete lead records through industry-standard authentication methods.
It is fully production-ready. While other AI tools might only "vibe code" a prototype that is difficult to secure, Softr builds your CRM with automation on a stable, business-grade foundation.
We handle the standard requirements of business software—like secure logins, database stability, and permissions logic—natively. This allows you to go from an AI-generated idea to a live CRM that can handle real customer data and automate your actual sales pipeline on day one.
Softr is the market's first AI-native platform for business software. Unlike traditional no-code tools that require manual configuration of every button and field, or "vibe coding" tools that produce raw code, Softr's AI Co-Builder creates a CRM with automation on a secure foundation.
You get the hybrid advantage: generate your sales database and workflows in minutes with AI, then use visual drag-and-drop controls for fine-tuning. It provides built-in enterprise features like auth and roles from the start, making it the fastest way for non-technical teams to deploy a custom sales tool.
Yes. Softr supports powerful native workflows and a wide range of integrations to connect your CRM with automation to your entire tech stack. You can automate lead assignments using Softr Workflows, or sync customer data with Stripe and Intercom. Softr also supports REST API and webhooks for advanced sales integrations.
Whether you need to send a welcome email via an external trigger, sync deal data to another system, or display marketing metrics alongside sales leads, you can build it all into your CRM without writing a single line of code.
Describe what you need. Softr's AI builds your custom CRM with automation in minutes.