Track marketing performance, manage leads, and segment audiences in an AI-powered CRM built with AI you customize for your team's workflow.


Customize your CRM campaign management setup with the exact steps and views your team needs. Add features as processes evolve—no code needed.





Connect lead lists, campaign spreadsheets, and performance data with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your business.
Give each teammate the right tools and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give managers, copywriters, and analysts tailored access and dashboards, so each role sees just the campaign data they need.
Give managers, copywriters, and analysts tailored access and dashboards, so each role sees just the campaign data they need.
Streamline your internal processes with Softr Workflows. Trigger native automations for status updates or lead alerts to keep operations running.
Access and update your campaign trackers on the go. All internal CRM tools are mobile-ready out of the box for quick updates.
Use Google, email, or SSO logins to give your marketing team fast, secure access—no IT tickets needed for setup.
Keep internal marketing data safe with SOC2 and GDPR compliance, plus fine-tuned access control at every campaign and record level.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your CRM campaign management in minutes with AI—no dev time or complex configuration needed.

Add features like audience segmentation, asset libraries, or reporting as your needs evolve—without a rebuild.

Start with a CRM, then add marketing dashboards, forms, or client portals—all in one place, no extra tools.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A CRM campaign management app is a secure space where your marketing and sales team members can log in to access information like lead lists, marketing assets, campaign performance metrics, and outreach schedules. It keeps all campaign orchestration in one place, so you don't have to rely on back-and-forth emails or fragmented spreadsheets. This makes it easier to stay organized and provide a more targeted experience for your prospects.
Softr is the first AI-native platform for building business software. It makes it easy to build a CRM campaign management system that fits the way your marketing team works. You can describe your needs to the AI Co-Builder to instantly generate your database, tracking pages, and automation logic—already connected and secure.
You don't need to code anything. You can start by generating with AI, using a template, or building from scratch. Everything runs on Softr Databases, the native, relational database built into the platform, or you can connect external tools like Airtable, Google Sheets, HubSpot, and more. You have full control to adjust the campaign dashboards visually, decide who sees which lead data, and brand it to match your company. It's quick to get up and running, simple to update, and flexible enough to grow with your marketing efforts.
You can include a wide range of features in your CRM campaign management tool, depending on what your marketing workflow looks like. A great app usually mixes classic functional blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let managers query campaign ROI or lead conversion rates conversationally, or set up Database AI Agents to research target accounts or enrich prospect data automatically.
- Vibe Coding Blocks – Build complex, custom UI elements—like a dynamic campaign performance heat map—using the AI Code block to "vibe code" exactly what you need.
- Softr Workflows – Build native automations (like an auto-assignment to a sales rep) that trigger notifications or sync data whenever a lead status is updated or a campaign budget is approved.
- User Portals & Logins – Securely manage access so each brand manager only sees their specific campaign views while executives see a global overview.
- Forms & Data Collection – Capture leads with custom forms, upload creative assets, and use conditional logic for campaign intake requests.
- Dashboards & Charts – Visualize your CRM campaign management performance and KPIs with real-time charts and conversion summaries.
- Lists & Advanced Filtering – Display and manage your outreach sequences with searchable tables, kanban boards for content pipelines, and detailed lead profile views.
Everything is built using Softr's drag-and-drop blocks, so you can create these features without writing code.
Vibe coding is all about moving fast and using AI to build exactly what you need for your marketing operations. You can "vibe code" a CRM campaign management app in Softr by simply describing your requirements to the AI Co-Builder. Softr then generates a production-ready app on top of a stable, secure foundation.
Unlike other tools that just generate raw, fragile code, Softr handles the "boring 80%"—like lead database authentication, data logic, and security—natively. This means you get the speed of vibe coding without the "Day Two" headaches of managing raw code for your campaigns. You describe your tracking needs, Softr builds it, and it’s ready for your marketing team instantly.
Yes. You can manage multiple teams or marketing departments in a single portal. Each user only sees the campaign data and leads assigned to them based on their login and role. This is useful for large organizations with separate regional marketing teams or agencies managing campaigns for multiple internal product lines.
Yes, you can. You don't need to bring your prospect or campaign data from somewhere else to start building with Softr. If you're starting from scratch, you can use Softr Databases, which is built into the platform and integrates perfectly with any CRM campaign management application you build.
But if you already have lead data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those too. You can also use the REST API connector to bring in campaign metrics from other sources. Either way, you have full control over how your campaign records are structured and displayed.
Softr Databases is the recommended native, relational data source for Softr. It is built explicitly for business apps, offering the highest performance for large lead lists, instant automation triggers for outreach, and a lightning-fast experience because the data is native to the platform.
If you already have your campaign data elsewhere, Softr also connects to 17+ external data sources. You can connect to Airtable, Google Sheets, HubSpot, SmartSuite, BigQuery, and more. You can even integrate multiple data sources into the same app—so your CRM campaign management tool could pull in leads from HubSpot and creative budget data from Softr Databases at once. Most sources support real-time, two-way sync, so any changes in your campaign dashboard stay in sync automatically.
Yes, Softr gives you full control over how your team members experience your CRM campaign management portal. You can customize the layout, navigation, and content to match your marketing workflow. Each campaign block or report can be shown or hidden based on who's logged in, so every specialist sees only the data relevant to their specific channel.
You can also set up different user roles, such as campaign manager, analyst, or external freelancer—and define exactly what each role can view or edit. For example, freelancers might only see the specific campaign they are working on, while internal directors can manage all campaign budgets. You can also create personalized views by filtering lead data based on the logged-in user.
This level of customization is especially useful when you're managing complex multi-channel campaigns across different teams. It helps keep the experience clean, secure, and tailored to each contributor.
Yes, you can fully white-label your CRM campaign management portal in Softr. You can use your own logo, brand colors, fonts, and custom domain to make the platform feel like a natural extension of your brand’s internal toolkit. You can also remove all Softr branding, so your marketing team only sees your company's identity throughout their campaign orchestration experience.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your CRM campaign management app. You can adjust colors, fonts, spacing, and page structure to match your brand style guide. You can also choose how each page is laid out, decide which blocks go where, and set what different team members see when they log in.
To display your campaign data, you can add different types of blocks depending on what you need:
- Table blocks – to show structured lead lists or campaign ROI sheets
- List or Card blocks – to highlight active campaigns, buyer personas, or creative assets
- Detail View – to show one campaign at a time, like a deep-dive performance dashboard
- Forms – for new campaign intake or lead submission
- Charts – to show conversion rates and traffic insights
- Calendar blocks – to display content schedules or campaign launch deadlines
If your marketing workflow changes, it's easy to go back and make updates right in the visual builder.
Softr is built with security in mind. All campaign and lead data is encrypted in transit (TLS) and at rest, and your apps are hosted on secure, reliable infrastructure. Softr apps also give you full control over who can see sensitive lead profiles or budget data. You can set up role-based permissions, manage users directly within your database, set visibility rules, and apply global restrictions to protect sensitive campaign information across your entire app.
For apps using Softr Databases, your data is stored in Softr's secure environment, with all data hosted in Europe (Germany) and SOC 2 Type II compliance. For apps connected to external sources like HubSpot or SQL, Softr doesn't store your data—it just displays it in real time based on your settings. You're always in control of your CRM campaign management data and who can view or edit it.
It is fully production-ready. Unlike many AI tools that just "vibe code"—generating fragile, custom code that is hard to maintain or secure—Softr builds your CRM campaign management system on top of a stable, business-grade foundation.
We handle the "boring 80%" (like user authentication, secure hosting, and granular lead-level permissions) natively, so you don't have to. This solves the "Day Two" problem of AI: you get the speed of instant generation without the headache of managing raw, unreliable code. Your app is secure, scalable, and ready for your marketing team to use in live campaigns from day one.
Softr is the first AI-native platform for building business software. Unlike pure "vibe coding" tools that generate fragile code, or traditional CRM tools that are often rigid and hard to customize, Softr's AI Co-Builder creates CRM campaign management apps on top of a secure, production-ready foundation.
What sets it apart is the hybrid advantage: you can use AI to generate your lead database, app pages, and logic in minutes, then use visual controls for precise editing of your campaign workflow. You get the speed of AI with the reliability of business-grade infrastructure (auth, roles, permissions, and hosting) already built-in. It's designed for marketing teams who want to move from campaign strategy to a custom tracking tool on day one.
Yes. Softr supports powerful native workflows and a wide range of marketing integrations so you can connect your portal to the rest of your tech stack. You can automate tasks using Softr Workflows (like sending a Slack alert when a campaign hits its goal), or sync with tools like Stripe and Intercom. Softr also supports REST API and webhooks for more advanced data flows.
Whether you need to send lead data to an email marketing system, trigger follow-ups based on form submissions, or display advertising metrics from other tools, you can build it into your CRM campaign management portal without writing code.
Describe what you need. Softr's AI builds your campaign manager in minutes without code.