Track marketing goals, update key results, and visualize performance in an AI-powered dashboard built with AI to fit your workflow.


Customize your marketing OKRs dashboard with the exact steps and views your team needs. Add features as processes evolve—no code needed.





Connect spreadsheets, CRMs, and project trackers with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your marketing performance.
Give each teammate the right tools and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give different teams tailored access and dashboards, so marketing managers only see the OKRs and goal data that matters to their department.
Give different teams tailored access and dashboards, so marketing managers only see the OKRs and goal data that matters to their department.
Streamline your reporting with Softr Workflows. Trigger native automations for deadline reminders or status changes to keep marketing campaigns on track.
Access and update your marketing OKRs dashboard on the go. All performance tracking tools are mobile-ready out of the box.
Use Google, email, or SSO logins to give your marketing team fast, secure access to their goals—no IT tickets needed.
Keep strategy and performance data safe with SOC2 and GDPR compliance, plus fine-tuned access control at every level of your dashboard.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your marketing OKRs dashboard in minutes with AI—no manual configuration or complex setup needed.

Add features like outcome reporting, status alerts, or team approvals as your workflows evolve—no rebuild needed.

Start with an OKR tool, then add marketing portals, dashboards, or forms—all in one place with no extra tools.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A marketing OKRs dashboard is a secure space where your marketing team or stakeholders can log in to access key performance data, like objective progress, key result targets, and strategic initiatives. It keeps all campaign alignment in one place, so you don't have to rely on back-and-forth emails or fragmented spreadsheets. This makes it easier to stay organized and provide a transparent, data-driven experience for the entire department.
Softr is the first AI-native platform for building business software. It makes it easy to build a marketing OKRs dashboard that fits the way your marketing team works. You can describe your strategy needs to the AI Co-Builder to instantly generate your database, tracking pages, and performance logic—already connected and secure.
You don't need to code anything. You can start by generating with AI, using a template, or building from scratch. Everything runs on Softr Databases, the native, relational database built into the platform, or you can connect marketing data from external tools like Airtable, Google Sheets, or HubSpot. You have full control to adjust the performance layout visually, decide which team leads see specific metrics, and brand it to match your company's identity. It's quick to get up and running, simple to update, and flexible enough to grow with your evolving marketing strategy.
You can include a wide range of features in your marketing OKRs dashboard, depending on what your tracking workflow looks like. A great marketing OKRs dashboard app usually mixes classic functional blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let marketing managers query campaign data conversationally, or set up Database AI Agents to summarize performance trends or calculate objective completion percentages.
- Vibe Coding Blocks – Build custom UI elements—like a dynamic OKR progress dial—using the AI Code block to 'vibe code' exactly what your CMO needs.
- Softr Workflows – Build native automations (like automatic Slack alerts when a Key Result reaches 80%) that trigger whenever a metric is updated.
- User Portals & Logins – Securely manage access so content marketers see specific messaging OKRs while growth leads see acquisition metrics.
- Forms & Data Collection – Capture weekly status updates and qualitative wins with custom forms and file uploads.
- Dashboards & Charts – Visualize your marketing OKRs dashboard performance with real-time bar charts, line graphs, and goal summaries.
- Lists & Advanced Filtering – Display and manage your objectives with searchable tables and color-coded status views.
Everything is built using Softr's drag-and-drop blocks, so you can create these features without writing code. Need a custom KPI visualization? Use the Vibe Coding block to generate it with AI.
Vibe coding is all about moving fast and using AI to build exactly what you need for your strategy tracking. You can "vibe code" a marketing OKRs dashboard in Softr by simply describing your specific objectives and key result structure to the AI Co-Builder. Softr then generates a production-ready reporting app on top of a stable, secure foundation.
Unlike other tools that just generate raw, fragile code, Softr handles the "boring 80%"—like user authentication for your marketing team, database logic, and permission security—natively. This means you get the speed of vibe coding without the "Day Two" headaches of managing raw code. You describe your KPIs, Softr builds the dashboard, and it’s ready for your department instantly.
Yes. You can manage multiple marketing teams—such as SEO, PPC, and Brand—within a single dashboard. Each team lead only sees the OKRs and data sets assigned to their department, based on their login and role mapping. This is useful for large organizations or agencies looking to provide high-level visibility while maintaining granular focus for individual teams.
Yes, you can. You don't need to bring your campaign metrics or objective data from somewhere else to start building with Softr. If you're starting a new quarterly planning cycle from scratch, you can use Softr Databases, which is built into the platform and integrates perfectly with any marketing OKRs dashboard you build.
But if you already have project data in tools like Airtable, Google Sheets, HubSpot, Notion, or monday.com, you can connect those too. You can also use the REST API connector to pull in data from specialized marketing tools. Either way, you have full control over how your marketing OKRs are structured and displayed.
Softr Databases is the recommended native, relational data source for your marketing OKRs dashboard. It is built explicitly for business apps, offering high performance for tracking complex metrics and instant triggers for performance updates because the data is native to the platform.
If you track KPIs elsewhere, Softr also connects to 17+ external data sources. You can connect to Airtable, Google Sheets, HubSpot, SmartSuite, BigQuery, and more. You can even integrate multiple data sources—so your dashboard could pull lead data from HubSpot and strategic objectives from Softr Databases at once. Most sources support real-time, two-way sync, so status updates in your dashboard stay in sync with your data source automatically.
Yes, Softr gives you full control over how your marketing team experiences your marketing OKRs dashboard. You can customize the layout, navigation, and goal visualizations to match your internal workflow. Each page or summary block can be shown or hidden based on who's logged in, so an Executive only sees high-level ROI while a Specialist sees tactical task updates.
You can also set up different user roles—such as Marketing Manager, Team Member, or Admin—and define exactly what each role can view or edit. For example, team members can update their own key result progress, while Managers can view and manage all department records. This level of customization keeps your strategy data clean and secure.
Yes, you can fully white-label your marketing OKRs dashboard in Softr. You can use your own logo, brand colors, fonts, and a custom domain like `okrs.mycompany.com` to make the dashboard feel like a natural extension of your internal marketing tech stack. You can also remove all Softr branding, so your team and stakeholders only see your company's identity throughout the reporting experience.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your marketing OKRs dashboard. You can adjust colors, fonts, and page structure to align with your corporate branding. You can also choose how each report page is laid out and set specific visibility rules for different marketing roles.
To display your OKR data, you can add different types of blocks:
- Table blocks – to show structured lists of key results and their target values.
- Card blocks – to highlight high-level objectives and strategic themes.
- Detail View – to drill down into a specific objective's history and notes.
- Forms – for teams to submit weekly progress updates.
- Charts – to show visual progress toward marketing targets.
- Calendar blocks – to display planning deadlines and campaign milestones.
If your marketing goals change during the quarter, it's easy to update the dashboard instantly in the visual builder.
Softr is built with security in mind for sensitive business strategy. All data is encrypted in transit (TLS) and at rest, and your marketing OKRs dashboard is hosted on secure, reliable infrastructure. Softr apps give you full control over who can view performance metrics. You can set up role-based permissions, manage users directly, and apply global restrictions to protect sensitive financial or growth data.
For dashboards using Softr Databases, your data is stored in a secure environment with SOC 2 Type II compliance. For apps connected to external sources like HubSpot or SQL, Softr doesn't store your raw data—it just displays it in real time based on your access settings. You're always in control of your strategic information.
It is fully production-ready. Unlike many AI tools that just "vibe code"—generating fragile, custom scripts that break easily—Softr builds your marketing OKRs dashboard on top of a stable, business-grade foundation.
We handle the "boring 80%" (like team authentication, secure hosting, and granular performance permissions) natively. This solves the "Day Two" problem of AI: you get the speed of instant generation without the headache of managing raw, unreliable code. Your marketing dashboard is secure, scalable, and ready for your team to start tracking goals from day one.
Softr is the first AI-native platform for building business software like a marketing OKRs dashboard. Unlike pure "vibe coding" tools that generate fragile code, or traditional no-code tools that require hours of manual configuration, Softr's AI Co-Builder creates reporting apps on top of a secure, production-ready foundation.
What sets it apart is the hybrid advantage: you can use AI to generate your OKR database and dashboard logic in minutes, then use visual controls for precise design editing. You get the speed of AI with the reliability of business-grade infrastructure already built-in. It's designed for marketing teams who want to move from strategy planning to live tracking on day one.
Yes. Softr supports powerful native workflows and a wide range of marketing integrations so you can connect your marketing OKRs dashboard to the rest of your stack. You can automate tasks using Softr Workflows, or sync objective progress with tools like Stripe for revenue targets or HubSpot for lead goals. Softr also supports REST API and webhooks for advanced marketing automations.
Whether you need to send a notification when a KPI target is missed or pull in ad spend data from other sources, you can build it into your dashboard without writing a single line of code.
Describe what you need. Softr's AI builds your custom dashboard in minutes.