Monitor rankings, analyze gaps, and find content ideas in an AI-powered SEO keyword tracker built with AI to fit your agency's workflow.


Customize your SEO keyword tracker setup with the exact steps and views your team needs. Add features as processes evolve—no code needed.






Connect Google Sheets, Airtable, and other systems with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your business.
Give each teammate the right tools and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give different analysts tailored access and dashboards, so each role sees just the keyword data and alerts that matter to their projects.
Give different analysts tailored access and dashboards, so each role sees just the keyword data and alerts that matter to their projects.
Streamline your reporting with Softr Workflows. Trigger native notifications based on ranking changes or data updates to keep the team focused.
Access and update your SEO keyword tracker on the go. All dashboards and reporting tools are mobile-ready out of the box.
Use Google, email, or SSO logins to give your marketing team fast, secure access to ranking data—no IT tickets needed.
Keep internal SEO data safe with SOC2 and GDPR compliance, plus fine-tuned access control at every level of your dashboard.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your SEO keyword tracker in minutes with AI—no dev time or complex configuration needed.

Add features like competitive gap analysis or custom ranking alerts as your SEO needs evolve—no rebuild needed.

Start with a tracker, then add client portals, dashboards, or content forms—all in one place, with no extra tools.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




An SEO keyword tracker is a secure dashboard where your marketing team or SEO clients can log in to monitor search engine rankings, keyword performance, and search volume updates. It centralizes all your performance data in one place, eliminating the need for scattered spreadsheets or constant manual reporting emails. This makes it easier for stakeholders to stay informed on ranking progress and strategic shifts.
Softr is the first AI-native platform for building business software, enabling you to create an SEO keyword tracker specifically designed for your marketing workflow. You can describe your specific tracking needs to the AI Co-Builder to instantly generate your database, tracking pages, and reporting logic—all fully connected and secure.
You don't need to write a single line of code. You can generate your tracker with AI, use a pre-built template, or build from scratch. Everything runs on Softr Databases, or you can sync your existing SEO data from tools like Airtable, Google Sheets, or HubSpot. You have complete control to customize the visual dashboard, determine who has access to which keyword views, and brand the interface for your agency.
You can include a wide range of specialized features in your SEO keyword tracker to enhance your reporting. A powerful tracker app usually combines core data visualization with AI-driven insights:
- AI-Powered Intelligence – Use Ask AI to let users query ranking trends conversationally, or set up Database AI Agents to automatically perform competitor analysis or content gap research.
- Vibe Coding Blocks – Create custom UI components, such as a localized SERP previewer, using the AI Code block to "vibe code" custom features.
- Softr Workflows – Build native automations, like an automated alert sent to Slack when a high-priority keyword drops out of the top 3 results.
- User Portals & Logins – Securely manage access so each SEO client only sees their specific domain data and ranking reports.
- Forms & Data Collection – Capture new keyword requests or campaign briefs with custom forms and file uploads.
- Dashboards & Charts – Visualize keyword ranking fluctuations, organic traffic, and visibility scores with real-time charts.
- Lists & Advanced Filtering – Manage thousands of keywords with searchable tables, status tags, and grouped views by topic or priority.
Everything is built using Softr's drag-and-drop blocks, but you can always use the Vibe Coding block for deep customization.
Vibe coding is about leveraging AI to build your SEO keyword tracker at the speed of thought. You can "vibe code" your tracker in Softr by describing your ideal reporting structure—such as keyword groups, ranking history, and organic clicks—to the AI Co-Builder. Softr then generates a production-ready reporting app on a stable, secure foundation.
While other tools might give you buggy, raw code, Softr handles the infrastructure like user authentication and database relationships natively. This means you get the custom feel of vibe coding without the technical debt of managing scripts. You describe your SEO workflow, and Softr builds a secure dashboard ready for your team or clients instantly.
Yes. You can manage multiple internal teams or different client departments within a single SEO keyword tracker. Each user only sees the specific keywords and performance metrics assigned to them based on their login and role. This is ideal for large agencies or enterprises where content teams, technical SEOs, and account managers all need different data views.
Yes, you can. You don't need an existing database to start building your SEO keyword tracker with Softr. If you are building from scratch, use Softr Databases—it is built directly into the platform and handles relational ranking data perfectly.
However, if you already store research in Airtable, Google Sheets, HubSpot, Notion, or SQL, you can connect those sources effortlessly. You can even use the REST API connector to ingest data from SEO APIs. You maintain total control over how your keywords are categorized and displayed in your dashboard.
Softr Databases is the recommended native data source for your SEO keyword tracker. It provides high performance and instant automation triggers, ensuring your ranking updates and traffic charts load quickly because the data is native to the platform.
Softr also connects to over 17 external data sources if your SEO data lives elsewhere. You can integrate with Airtable, Google Sheets, BigQuery, and many others. You can even pull keyword metrics from Softr Databases while pulling client contact info from HubSpot into the same dashboard. Most sources support real-time sync, keeping your SEO reports accurate without manual refreshes.
Yes, Softr gives you total control over the SEO keyword tracker experience. You can customize the dashboard layout and navigation to match your reporting style. Every block or chart can be shown or hidden based on the user's login, ensuring a strategist sees deep technical data while a client sees high-level performance summaries.
You can define specific roles, such as SEO Analyst, Manager, or Client, and set granular edit permissions. For example, analysts can update keyword statuses, while clients have view-only access to their specific domain reports. This ensures your data remains secure while providing a personalized experience for every stakeholder.
Yes, you can fully white-label your SEO keyword tracker in Softr. Use your own agency logo, brand colors, fonts, and a custom domain to ensure the dashboard looks like a proprietary tool you built yourself. You can remove all Softr branding so your clients experience a seamless extension of your agency's professional identity.
Yes, you can. Softr provides extensive flexibility to design an SEO keyword tracker that is both functional and visually appealing. You can adjust the themes, spacing, and page structure to match your brand. You can also choose from various display blocks to present your data effectively:
- Table blocks – for detailed views of keywords, positions, and search volume.
- List or Card blocks – to show a summary of top-performing domains or content clusters.
- Detail View – to dive deep into a single keyword's ranking history.
- Forms – for clients to submit new keywords for tracking.
- Charts – to visualize visibility trends and ROI over time.
- Calendar blocks – to track content publication dates or algorithm update history.
If your reporting needs evolve, you can quickly update the visual builder to add new charts or data views.
Softr is built with enterprise-grade security. All SEO data is encrypted in transit and at rest, with apps hosted on secure, SOC 2 Type II compliant infrastructure in Europe. You have full control over permissions, meaning you can manage exactly who can view sensitive keyword strategies or traffic data.
If you use Softr Databases, your keyword data is stored in our secure environment. If you connect external sources like BigQuery or Airtable, Softr merely displays that data in real time based on your specific access settings. We follow industry best practices for platform monitoring and authentication to keep your proprietary SEO insights safe.
It is fully production-ready. Unlike experimental AI tools that generate unmanaged code, Softr builds your SEO keyword tracker on a robust, business-grade foundation.
We provide native handling for the complex parts—like secure logins and granular visibility rules—so you don't have to worry about maintenance. This solves the long-term management problem of AI; you get an instantly generated dashboard that is scalable, secure, and ready for your SEO team to use in a professional capacity from day one.
Softr is the first AI-native platform designed for building professional business software. While other tools require hours of manual setup or generate fragile custom code, Softr's AI Co-Builder creates an SEO keyword tracker on a secure, production-ready foundation.
The key advantage is the hybrid approach: use AI to generate your ranking tables and logic in minutes, then use visual tools for fine-tuning. You get the speed of AI combined with the reliability of a platform that includes built-in roles and permissions. It's built for marketing teams who need to move from a reporting concept to a live dashboard immediately.
Yes. Softr supports native workflows and many integrations to connect your SEO keyword tracker to your existing toolstack. You can automate reporting tasks with Softr Workflows, or connect to tools like Stripe for billing SEO services. Softr also supports webhooks and the REST API for more technical needs.
Whether you want to trigger an email summary when a monthly ranking goal is met or pull in data from a third-party SEO tool, you can build these automations into your dashboard without writing any code.
Go from idea to live SEO keyword tracker in under an hour. Build and customize it without code.