Streamline hiring, manage candidates, and optimize recruitment with a customizable CRM tailored to your real estate agency's needs


Set up a recruiting CRM with just the views and steps your team needs. Adapt and grow your workflows as your recruiting strategy evolves—no code.
Connect spreadsheets, CRMs, and applicant tracking systems with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your recruiting efforts.
Empower your real estate recruiting team with secure, tailored access to candidate and agent data. Set up user groups, logins, and permissions—no IT support needed.
Give recruiters, managers, and admins customized dashboards—so each sees just what they need for hiring.
Give recruiters, managers, and admins customized dashboards—so each sees just what they need for hiring.
Connect with tools like Make, Zapier, or N8N to automate follow-up, interview scheduling, and status updates.
Access your recruiting CRM anywhere. Manage candidates or update records on mobile, tablet, or desktop.
Let your team log in securely with Google, email, or SSO—so your recruiting data stays protected.
Keep candidate and agent information secure with SOC2 and GDPR compliance and advanced access controls.
Let recruiters ask AI about candidates, schedules, or tasks—AI answers instantly, built right into your recruiting CRM system.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Build your real estate recruiting CRM in minutes—just drag, drop, and customize for your team.
Easily add features like candidate pipelines or onboarding forms as your recruiting needs change.
Manage candidate tracking, agent onboarding, and internal tools in one place—no extra software needed.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












A real estate recruiting CRM is a secure, organized space designed for brokerages and teams to manage the entire recruitment process for new agents. It’s where you can track candidate outreach, store resumes, monitor interview stages, and keep all communications in one place. This helps your recruiting team stay on top of every lead, streamline follow-ups, and ensure no promising agent falls through the cracks.
Softr makes it simple to create a real estate recruiting CRM tailored to your brokerage’s unique workflow. You can connect your existing data—like candidate details from Airtable, notes from Notion, or contacts from HubSpot—and build a central hub where your team can log in, view recruiting pipelines, track communication, and access important files—all in one place.
You don’t need to write any code. You can start with a template or design it from scratch, customize the interface, assign roles, and brand it to match your brokerage. It’s quick to set up, easy to update, and flexible enough to scale as your recruiting needs grow.
You can include a wide range of features in your real estate recruiting CRM to fit your team’s process. Some common options include:
\- Candidate logins – so new agents can access their application status
\- Custom dashboards – to visualize your recruiting pipeline or interview schedules
\- Forms – for applications, feedback, or onboarding steps
\- File sharing – to upload and download resumes, contracts, and interview notes
\- Search and filters – to quickly find candidates based on criteria like experience or stage
\- Tables, lists, and detail views – to display candidate records, interview dates, or follow-up tasks
\- Comments or status updates – to keep internal communication clear
\- Charts – to visualize recruiting metrics, conversion rates, or source effectiveness
\- Calendar view – for tracking interviews, deadlines, or events
\- Permissions and roles – so recruiters, managers, and candidates only see relevant information
All features are built using Softr’s drag-and-drop blocks, so you can create and update your CRM as needed without coding.
No coding is required. You can build your real estate recruiting CRM completely with Softr’s visual editor. Everything from the layout to user permissions can be customized without writing a single line of code.
Yes. You can manage multiple brokerages, recruiting teams, or offices within a single real estate recruiting CRM. Each recruiter or manager only sees the candidates, leads, and data assigned to them, based on their login and role. This is especially helpful if you’re overseeing recruiting for several offices or teams at once.
Softr supports a wide range of data sources for your real estate recruiting CRM. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, ClickUp, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. You can also bring in recruiting data from other sources using the REST API.
You’re not limited to just one. You can integrate multiple data sources into the same CRM and display them side by side—so your recruiting portal can pull in information from both Airtable and HubSpot at once. Most sources support real-time, two-way sync, so any updates in your CRM or data source stay in sync automatically.
Yes, Softr gives you full control over how users experience your real estate recruiting CRM. You can customize the layout, navigation, and modules to match your brokerage’s brand and recruitment workflow. Each page or block can be shown or hidden based on the recruiter, manager, or admin who’s logged in—so every team member sees only what’s relevant to them.
You can also set up tailored user roles, such as recruiter, admin, or office manager—and define exactly what each role can view or edit. For example, recruiters can see only their own candidate pipeline, while managers can oversee all recruiting data. You can also create personalized dashboards by filtering data based on the logged-in user.
This level of customization is especially valuable when managing multiple brokerages, teams, or recruiting campaigns in the same CRM. It helps keep the experience streamlined, secure, and tailored to each user’s needs.
Yes, you can. You don’t need to import existing candidate or brokerage data to get started with Softr for your real estate recruiting CRM. If you’re building your recruiting pipeline from scratch, you can use Softr Databases, which is built into the platform and integrates seamlessly with your CRM application.
But if you already track candidates or leads in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those as well. You can also use the REST API connector to bring in recruiting data from other sources. Either way, you have full control over how your recruiting data is organized and displayed in your CRM.
Yes, you can fully white-label your real estate recruiting CRM in Softr. You can use your brokerage’s logo, brand colors, fonts, and even your own custom domain to make the CRM look and feel like an extension of your team. All Softr branding can be removed, so agents and recruiting leads see only your company’s identity throughout their experience.
Absolutely. Softr gives you plenty of flexibility to control the design and layout of your real estate recruiting CRM. You can adjust colors, fonts, spacing, and the structure of each page to match your brokerage's brand. Decide how every page is organized, which blocks go where, and what different users—such as recruiters or prospective agents—see when they log in.
To showcase your recruiting data, you can add different types of blocks:
\- Table blocks – to organize agent pipelines, candidate profiles, or interview schedules
\- List or Card blocks – to highlight agent profiles, recruiting events, or onboarding resources
\- Detail View – to present individual candidate records or agent dashboards
\- Forms – for new agent applications or feedback collection
\- Charts – to visualize recruitment metrics
\- Calendar blocks – for interview dates or event timelines
If you want to tweak your CRM’s content or design later, it’s easy to make updates right in the visual builder.
Softr is designed with security as a top priority. All of your real estate recruiting CRM data is encrypted in transit (TLS) and at rest, and your CRM is hosted on secure, reliable infrastructure. You have full control over who can access and update information in your CRM, with role-based permissions, user management in your data source, and visibility rules to keep sensitive recruiting data protected.
If your CRM connects to external data sources like Airtable, Notion, or SQL, Softr doesn’t store your data—it simply displays it in real time according to your permissions. You’re always in control of your recruiting data and who can view or edit it.
Softr also follows industry best practices for authentication, access control, and ongoing security monitoring to keep your information safe.
You can get started at no cost. Softr’s Free plan lets you publish one real estate recruiting CRM app with up to 10 users and 2 user groups, with support for all standard data sources like Softr Databases, Airtable, Google Sheets, and more.
If your CRM needs to support more users or more advanced features, you can explore the paid plans to see which option fits your brokerage’s needs best: <http://softr.io/pricing>
Softr is built to make it easy to create powerful, user-facing apps—like real estate recruiting CRMs, agent portals, and internal tools—without any coding required. What sets Softr apart is how quickly you can turn your recruiting process into a working CRM, and how seamlessly it connects with your existing data sources.
Compared to tools that focus on mobile apps (like Glide) or require a developer’s touch (like Retool), Softr is designed for non-technical team members at brokerages who want full control over the CRM’s layout, user experience, and permissions. You can build on top of real-time data from Airtable, Google Sheets, Softr Databases, or SQL, and create secure, branded apps for your recruiting team and potential agents.
Everything is customizable—from design and content to user visibility. Softr includes features like user roles, forms, conditional logic, and API support, so you don’t need multiple tools or developer help to launch a professional recruiting CRM.
Yes! Softr supports a wide range of integrations so your real estate recruiting CRM can connect to the rest of your tech stack. You can sync with tools like Stripe for payments, Intercom for chat, and automate workflows using Zapier, Make, or N8N. Softr also supports REST API and webhooks for more advanced automation.
Whether you need to send new agent applications to another system, trigger notifications when a candidate advances in the pipeline, or display information from other sources, you can build these automations and integrations right into your CRM—no coding required.