Manage accounts, track sales pipelines, and view deal insights in an AI-powered CRM built with AI to fit your agency's tech workflow.


Customize an aws crm that looks sleek out of the box. Add only the features you need, like lead tracking, and iterate as your process evolves.






Connect spreadsheets, CRMs, and other systems with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your business.
Give each teammate the right tools and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give different team members tailored access to pipelines and dashboards, so each role sees just the accounts relevant to them.
Give different team members tailored access to pipelines and dashboards, so each role sees just the accounts relevant to them.
Streamline your internal processes with Softr Workflows. Trigger native notifications for technical follow-ups or status changes automatically.
Access and update your aws crm on the go. Update lead statuses and check deal insights from any mobile device out of the box.
Use Google, email, or SSO logins to give your team fast, secure access to your sales tools—no IT tickets needed.
Keep sales and infrastructure data safe with SOC2 and GDPR compliance, plus fine-tuned access control at every level.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your aws crm in minutes with AI—no manual configuration or developer resources required.

Add features like contract storage or automated follow-ups as your sales cycles evolve—without a rebuild.

Start with a CRM, then add executive dashboards and client portals—all in one place, with no extra tools.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




An AWS CRM is a secure business application designed to manage and streamline your sales pipeline, customer relationships, and lead data, often utilizing AWS's reliable infrastructure or integrating directly with AWS datasets. It centralizes lead scoring, contact history, and deal tracking in one place, eliminating the need for fragmented spreadsheets. This approach ensures your sales team has a single source of truth, making it easier to close deals and provide a consistent experience for account managers and stakeholders.
Softr is the first AI-native platform for building business software, making it the ideal choice for creating an AWS CRM tailored to your specific sales processes. You can describe your sales stages and lead requirements to the AI Co-Builder to instantly generate your CRM database, pipeline views, and user logic—ensuring everything is connected and secure from the start.
You don't need to write a single line of code. You can generate your CRM via AI, choose a specialized template, or build from scratch. Everything runs on Softr Databases, or you can leverage external data by connecting to sources like Airtable, Google Sheets, or your own SQL databases. You have full control to customize the visual dashboard, set granular permissions for sales reps versus managers, and brand it to match your corporate identity.
You can include a wide range of features in your AWS CRM to suit your specific sales workflow. A high-performing CRM usually combines core lead management with AI-driven insights:
- AI-Powered Intelligence – Use Ask AI to let sales reps query their pipeline conversationally, or set up Database AI Agents to conduct automated company research on new leads or enrich contact data.
- Vibe Coding Blocks – Build custom sales components—like a specialized lead scoring calculator—using the AI Code block to "vibe code" the exact logic you need.
- Softr Workflows – Build native automations (like an automatic email notification when a deal moves to 'Closed-Won') that trigger whenever a record is updated.
- User Portals & Logins – Securely manage access so account managers only see their assigned regional accounts while the VP of Sales sees the entire global pipeline.
- Forms & Data Collection – Capture leads directly from your site with custom forms, including file uploads for contracts and RFP documents.
- Dashboards & Charts – Visualize your sales performance, revenue forecasts, and conversion rates with real-time charts.
- Lists & Advanced Filtering – Manage your sales funnel with searchable tables, Kanban boards for deal stages, and detailed customer profile views.
Everything is built using Softr's drag-and-drop blocks. If your sales strategy evolves, you can easily use the Vibe Coding block to generate tailored components with AI to keep pace.
Vibe coding is about moving quickly and using AI to build a custom sales tool without the traditional overhead. You can "vibe code" an AWS CRM in Softr by simply describing your sales stages, lead fields, and team hierarchy to the AI Co-Builder. Softr then generates a production-ready CRM on top of a stable, secure foundation.
Unlike other tools that just output raw code you'd have to host yourself, Softr handles the core architecture—like user authentication, database relationships, and account security—natively. This provides the speed of vibe coding without the burden of maintaining custom code. You describe your sales process, Softr builds it, and your team can start tracking deals immediately.
Yes. You can manage multiple sales teams, regional offices, or territories within a single CRM instance. Using Softr's robust permission system, each sales representative only sees the leads and deals assigned to them, while regional managers can access data for their entire team. This is particularly useful for growing sales organizations that need to maintain data privacy across different business units in a centralized AWS-compatible environment.
Absolutely. You don't need to have a pre-existing database to start building your AWS CRM with Softr. If you are starting your sales operations from scratch, you can use Softr Databases, which is built directly into the platform and optimized for business applications.
However, if you already have sales data stored in tools like Airtable, HubSpot, Google Sheets, or a SQL database, you can connect those sources effortlessly. You can also use the REST API connector to ingest lead data from external marketing tools. Regardless of where your data originates, you have full control over the CRM's structure and layout.
Softr Databases is the recommended native, relational data source for your AWS CRM. It is built for business apps, offering high performance, instant automation triggers, and a fast user experience for sales reps in the field.
If your CRM data currently lives elsewhere, Softr connects to 17+ external sources including Airtable, Google Sheets, HubSpot, SmartSuite, and BigQuery. You can even combine data sources—for example, pulling lead logs from Softr Databases and customer billing info from HubSpot into the same CRM interface. Most integrations support real-time, two-way sync, ensuring your sales data is always current across all platforms.
Yes, Softr gives you total control over the CRM experience for every member of your team. You can customize the navigation, deal views, and customer profiles to match your specific sales cycle. Each page or dashboard block can be shown or hidden based on user roles, ensuring your reps stay focused on their pipeline.
You can define distinct roles—such as BDR, Account Executive, or Sales Operations—and set specific viewing and editing rights for each. For instance, AEs might only edit their own deals, while the Finance team has a read-only view of contract values. This level of customization ensures a clean, secure, and tailored workflow that improves team efficiency.
Yes, you can fully white-label your AWS CRM. You can incorporate your own company logo, brand colors, custom typography, and host the app on your own custom domain. This makes the CRM feel like a proprietary internal tool. You can also remove all Softr branding, providing a professional and seamless brand experience for your sales team and any external partners who might access the system.
Yes, you can. Softr provides complete flexibility regarding the design and layout of your AWS CRM. You can adjust the visual theme to align with your brand guidelines and structure the pages to match your sales process flow. You can determine which data blocks appear on a rep's homepage versus a manager's reporting dashboard.
To organize your sales data, you can utilize various blocks:
- Table blocks – for high-level management of lead lists and deal pipelines.
- Kanban blocks – to visually move deals through stages like 'Discovery' and 'Closing.'
- Detail View – for deep dives into specific account histories or contact details.
- Forms – to log call notes or submit new lead prospects.
- Charts – to track monthly recurring revenue (MRR) and team quotas.
- Calendar blocks – for managing follow-up meetings and contract deadlines.
If you need to change your sales stages or UI later, you can make updates instantly within the visual builder.
Softr is built with enterprise-grade security. All sales data is encrypted in transit and at rest, utilizing secure and reliable infrastructure. Your CRM gives you granular control over data access through role-based permissions and visibility rules, ensuring sensitive deal information is only accessible to authorized personnel.
For CRMs using Softr Databases, data is stored in a secure environment with SOC 2 Type II compliance and hosting in Europe (Germany). If you connect your CRM to external sources like SQL or Airtable, Softr acts as a real-time presentation layer without storing your data. You maintain complete sovereignty over your customer information while benefiting from Softr's rigorous authentication and platform monitoring standards.
It is fully production-ready. While many AI "vibe coding" tools produce fragile code that is difficult to maintain, Softr builds your AWS CRM on a stable, professional foundation.
We provide the "boring 80%"—including secure logins, role management, and database scaling—natively. This bypasses the typical pitfalls of AI generation, giving you a CRM that is secure, scalable, and ready for your sales team to start inputting leads and closing deals on day one. You get the speed of AI with the reliability of business-grade software.
Softr is the first AI-native platform specifically designed for business software. Unlike traditional no-code tools that require weeks of manual configuration or pure "vibe coding" tools that create unmanaged code, Softr's AI Co-Builder generates your AWS CRM on a secure, production-grade infrastructure.
The key advantage is our hybrid approach: use AI to generate your CRM database and interface in minutes, then use visual drag-and-drop tools for precise adjustments. You receive the speed of AI alongside essential built-in business features like authentication and granular permissions. This allows non-technical sales ops teams to move from a concept to a fully functional CRM within a single day.
Yes. Softr supports robust native workflows and a vast array of integrations to connect your AWS CRM with your existing tech stack. You can automate tasks like sending lead alerts via Slack, syncing customer payments with Stripe, or managing support tickets via Intercom. Softr also provides a REST API and webhooks for more complex enterprise integrations.
Whether you need to trigger an onboarding sequence in another app or pull in usage data from your product, you can build these automations directly into your CRM without writing any code.
Describe what you need. Softr's AI builds your custom CRM in minutes without code.