Track leads, manage listings, and close deals in an AI-powered real estate CRM built with AI to fit your agency's specific workflow.




Customize your real estate CRM setup with the exact steps and views your team needs. Add features as processes evolve—no code needed.






Connect property listings, contact spreadsheets, and deal trackers with real-time sync—or manage everything in Softr Databases. Create one source of truth for your agency.
Give each agent and admin the right tools and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give different team members tailored access and dashboards, so agents see their pipeline while managers see agency-wide performance.
Give different team members tailored access and dashboards, so agents see their pipeline while managers see agency-wide performance.
Streamline your sales process with Softr Workflows. Trigger native automations for lead follow-ups or status changes to keep deals moving.
Access and update your real estate CRM on the go during property tours. All apps are mobile-ready out of the box.
Use Google, email, or SSO logins to give your agents fast, secure access to their leads—no IT tickets needed.
Keep sensitive client and contract data safe with SOC2 and GDPR compliance, plus fine-tuned access control at every level.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your real estate CRM in minutes with AI—no manual setup, dev time, or complex configuration needed.

Add features like property matches, tour bookings, or sales dashboards as your agency grows—no rebuild needed.

Start with a CRM, then add client portals or team dashboards—all in one place, with no extra tools to buy.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A real estate CRM is a secure space where your agents, brokers, or team members can log in to access information, like property listings, buyer leads, contracts, and closing timelines. It keeps all lead management and property communication in one place, so you don't have to rely on back-and-forth emails or messy spreadsheets. This makes it easier to stay organized and provide a better experience for your clients.
Softr is the first AI-native platform for building business software. It makes it easy to build a real estate CRM that fits the way your agency works. You can describe your needs to the AI Co-Builder to instantly generate your database for listings and leads, pages for property details, and logic for agent assignments—already connected and secure.
You don't need to code anything. You can start by generating with AI, using a template, or building from scratch. Everything runs on Softr Databases, the native, relational database built into the platform, or you can connect external tools like Airtable, Google Sheets, HubSpot, and more. You have full control to adjust the property gallery layout visually, decide which agents see which leads, and brand it to match your brokerage. It's quick to get up and running, simple to update, and flexible enough to grow with your portfolio.
You can include a wide range of features in your real estate CRM, depending on what your sales workflow looks like. A great real estate CRM app usually mixes classic functional blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let agents query listing data conversationally, or set up Database AI Agents to generate property descriptions or perform market analysis based on local data.
- Vibe Coding Blocks – Build complex, custom UI elements—like an interactive floor plan viewer or dynamic mortgage calculator—using the AI Code block to 'vibe code' exactly what you need.
- Softr Workflows – Build native automations (like an auto-assignment for new leads or email alerts for price drops) that trigger notifications or sync data whenever a property status is updated.
- User Portals & Logins – Securely manage access so each agent only sees their specific buyer leads or assigned listings.
- Forms & Data Collection – Capture new lead information with custom inquiry forms, document uploads for identity verification, and conditional logic.
- Dashboards & Charts – Visualize your real estate CRM performance and sales metrics with real-time charts showing closed commissions and active listing volume.
- Lists & Advanced Filtering – Display and manage your portfolio with searchable property tables, kanban boards for the sales pipeline, and detailed home feature views.
Everything is built using Softr's drag-and-drop blocks, so you can create these features without writing code. Need something more custom? Use the Vibe Coding block to generate a tailored component with AI.
Vibe coding is all about moving fast and using AI to build exactly what you need. You can "vibe code" a real estate CRM in Softr by simply describing your requirements to the AI Co-Builder. Softr then generates a production-ready app on top of a stable, secure foundation.
Unlike other tools that just generate raw, fragile code, Softr handles the "boring 80%"—like agent authentication, property database logic, and lead privacy security—natively. This means you get the speed of vibe coding without the "Day Two" headaches of managing raw code. You describe it, Softr builds it, and it’s ready for your brokerage team or clients instantly.
Yes. You can manage multiple internal teams or departments in a single real estate CRM. For example, your residential sales team, commercial leasing department, and property management group can all work within the same app. Each user only sees the content and lead data assigned to them based on their login and role, ensuring data privacy across different business units.
Yes, you can. You don't need to bring your property listings or contact lists from somewhere else to start building with Softr. If you're starting from scratch, you can use Softr Databases, which is built into the platform and integrates perfectly with any real estate CRM you build.
But if you already have lead data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those too. You can also use the REST API connector to bring in property data from MLS providers or other sources. Either way, you have full control over how your records are structured and displayed in your app.
Softr Databases is the recommended native, relational data source for Softr. It is built explicitly for business apps, offering the highest performance for large property inventories, instant lead automation triggers, and a lightning-fast experience because the data is native to the platform.
If you already have your real estate data elsewhere, Softr also connects to 17+ external data sources. You can connect to Airtable, Google Sheets, HubSpot, SmartSuite, BigQuery, and more. You can even integrate multiple data sources into the same app—so your real estate CRM could pull in property photos from Softr Databases and lead contact info from HubSpot at once. Most sources support real-time, two-way sync.
Yes, Softr gives you full control over how agents and brokers experience your real estate CRM. You can customize the property gallery layout, sidebar navigation, and administrative dashboards to match your brand and workflow. Each page or block can be shown or hidden based on who's logged in, so every agent sees only the leads relevant to them.
You can also set up different user roles, such as junior agent, senior broker, or admin—and define exactly what each role can view or edit. For example, agents can see only their assigned homebuyers, while brokers can manage all agency listings. You can also create personalized views by filtering records based on the logged-in agent.
This level of customization is especially useful when you're managing multiple offices or specialized sales teams in the same app. It helps keep the lead management experience clean, secure, and tailored to each professional.
Yes, you can fully white-label your real estate CRM in Softr. You can use your brokerage's logo, brand colors, custom typography, and a custom domain (like crm.youragency.com) to make the CRM feel like a natural extension of your business. You can also remove all Softr branding, so your agents and partners only see your company's identity throughout the experience.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your real estate CRM. You can adjust colors, fonts, spacing, and page structure to match your agency's branding. You can also choose how each page is laid out, decide which listing blocks go where, and set what different agents see when they log in.
To display your real estate data, you can add different types of blocks depending on what you need:
- Table blocks – to show structured data like lead contact lists, commissions, or closing dates
- List or Card blocks – to highlight property listings with photos, prices, and key features
- Detail View – to show one property or lead at a time, like a comprehensive listing dashboard
- Forms – for capturing buyer requirements or agent inspection reports
- Charts – to show sales performance and market trends
- Calendar blocks – to display open house dates or contract deadlines
If your sales process or design needs change later, it's easy to go back and make updates right in the visual builder.
Softr is built with security in mind. All real estate data is encrypted in transit (TLS) and at rest, and your apps are hosted on secure, reliable infrastructure. Softr apps also give you full control over who can see sensitive lead contact information or financial details. You can set up role-based permissions, manage agents directly within your data source, set visibility rules for premium listings, and apply global restrictions to protect sensitive client data across your entire app.
For apps using Softr Databases, your data is stored in Softr's secure environment with SOC 2 Type II compliance. For apps connected to external data sources like Airtable or SQL, Softr doesn't store your records—it just displays them in real time based on your access settings. You're always in control of your client database and who can view or edit it.
It is fully production-ready. Unlike many AI tools that just "vibe code"—generating fragile, custom code that is hard to maintain or secure—Softr builds your real estate CRM on top of a stable, business-grade foundation.
We handle the "boring 80%" (like secure agent login, AWS hosting, and granular lead permissions) natively, so you don't have to. This solves the "Day Two" problem of AI: you get the speed of instant generation without the headache of managing raw, unreliable code. Your CRM is secure, scalable, and ready for your agents to start logging leads from day one.
Softr is the first AI-native platform for building business software. Unlike pure "vibe coding" tools that generate fragile code, or traditional no-code tools that require manual configuration of every single lead field, Softr's AI Co-Builder creates a real estate CRM on top of a secure, production-ready foundation.
What sets it apart is the hybrid advantage: you can use AI to generate your property database, app interface, and sales logic in minutes, then use visual controls for precise editing of your listing views. You get the speed of AI with the reliability of business-grade infrastructure (auth, agent roles, and lead permissions) already built-in. It's designed for non-technical real estate teams who want to move from idea to production on day one.
Yes. Softr supports powerful native workflows and a wide range of integrations so you can connect your real estate CRM to the rest of your tech stack. You can automate tasks using Softr Workflows, like sending a Slack notification when a new lead is captured, or sync with tools like Stripe for earnest money deposits and Intercom for client support. Softr also supports REST API and webhooks for more advanced workflows with MLS data.
Whether you need to send contact data to an email marketing system, trigger task reminders based on contract dates, or display live mortgage rates from other tools, you can build it into your real estate CRM without writing code.
Describe what you need. Softr's AI builds it in minutes. Get started free—no dev needed.