CRM

Build your own CRM for realtors, no code required

Manage clients, track leads, and close deals with a customizable CRM tailored to your real estate agency's unique workflow.

Get started free Start with a template

A modern CRM user interface designed for realtors, displaying property listings, client information, and sales analytics on a clean dashboard.

Loved by 800,000+ teams around the globe

Flexibility

Customize your CRM around your processes

Build a CRM that matches the way your real estate team works. Add only the features and views you need, and adapt as your workflow changes.

UI screenshot of lead capture and tracking

UI screenshot of property management database

UI screenshot of task and appointment scheduling

UI screenshot of document sharing and storage

UI screenshot of pipeline and deal tracking

Data Management

Unify your property data in real time

Connect spreadsheets, CRMs, and listing tools with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your real estate business.

Explore all data sources

Power

Give every realtor a custom, secure CRM experience.

Create a personalized, branded CRM portal for real estate agents. Manage client interactions, property info, and deals with secure logins and tailored access.

Easy, secure logins

Realtors can access client records and property info from any device. All CRM features are mobile-ready for on-the-go agents.

Works on any device

Realtors can access client records and property info from any device. All CRM features are mobile-ready for on-the-go agents.

Automations

Connect with tools like Zapier or Make to automate client follow-ups, new listing alerts, and pipeline updates.

User groups

Give individual agents or teams personalized dashboards—so each sees just their leads, listings, and tasks.

Advanced permissions

Set permissions for admins, agents, and assistants. Control access to client info, property data, and deal status at every level.

Security

Keep client and property data secure. Softr CRM features full SOC2 and GDPR compliance with advanced access control.

AI Magic

Give realtors an AI teammate

Realtors can ask AI for client details, listings, or sales insights—answers delivered instantly within your CRM workspace.

Why Softr

Why Softr vs other software

No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

UI screenshot of Softr drag-and-drop dashboard setup for building crm for realtors

Easy, fast setup

Launch your real estate CRM in minutes with drag-and-drop blocks and tailored templates.

UI screenshot of Softr dashboard with resources, contacts, finances, and projects modules

Consolidate your stack

Add new features for tracking leads, listings, or deals as your real estate business expands.

Integration logos showing Softr connected with Airtable, Notion, Google Sheets, HubSpot, SQL, Rest API, and more.

Flexible as you grow

Start with your CRM, then add property portals or deal dashboards—all in one place, no extra tools.

“We’re not coders or developers, but Softr is so easy to use and learn — it lets us run with our ideas.”

Ashley Kalinauskas

CEO, Torigen Pharmaceuticals

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“With Softr we’re able to experiment and innovate at the speed of conversation, which gives users a sense of control and ownership.”

Oliver Thomas

Maker Digital Systems Architect, MIT

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“The biggest benefit we’ve found with Softr is how customizable and flexible it is. We’ve been able to create a platform that is adapted to our fairly complicated needs.”

Isobelle Ford

Founder & Director, Skylight Ventures

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“We’ve been able to create multiple client and employee portals with Softr and it works like magic. The integration with monday.com is seamless.”

Jesuena Estoque Reimer

Founder, Mindflows

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“Building our sustainability training app on Softr let us deliver an intuitive user experience to over 5,000 professionals in days without writing a single line of code.”

Guillaume Duvernay

Growth Lead, Plan A

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“I’ve dreamed of having a client portal for probably 10 years. I tried many different tools, got frustrated, and let it go. Then I played with Softr and immediately went “this is it!”

Rebecca Berneck

CEO, Officeheads

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How It Works

Build a fully custom CRM for realtors in minutes

Connect to your data in seconds

Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.

Customize layout and logic

Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.

Publish and launch

Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.

“Our submission process used to be on paper. Now clinics use our Softr customer portal and submit in a few clicks. It saves 3-4 hours a day of at least one employee’s time.”