Share real-time project reports and files in an AI-powered white label client dashboard built with AI to fit your agency's workflow.




Customize your white label client dashboard with the exact steps and views your team needs. Add features as processes evolve—no code needed.





Connect spreadsheets, CRMs, and other systems with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your business.
Give each user the right views and access in a fully branded portal. Set up secure logins, user groups, and permissions in minutes.
Softr apps are mobile-ready by default. Turn it into a downloadable white label app in one click with Softr's PWA—no extra design needed.
Softr apps are mobile-ready by default. Turn it into a downloadable white label app in one click with Softr's PWA—no extra design needed.
Build native automations to handle status updates, project notifications, and data sync automatically whenever your dashboard records are changed.
Provide separate logins for different clients, and create personalized dashboards that filter data so each user sees only their specific projects.
Apply rules for different user levels. Customize who can view, upload files, or approve invoices at even the most granular level within your dashboard.
Protect sensitive client information from security threats. Softr is fully compliant with SOC2 and GDPR regulations for enterprise-grade safety.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your branded dashboard in minutes with AI—no manual configuration or manual setup needed.

Add features like real-time reporting, file sharing, or billing as your project workflows grow and evolve.

Start with a client dashboard, then add internal CRMs or feedback forms—all in one place with no extra tools.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A white label client dashboard is a secure, branded space where your clients can log in to view their specific data, such as project progress, performance metrics, financial reports, and shared files. By using your own branding, it feels like a native part of your service, eliminating the need for disjointed email threads or messy spreadsheets. This provides a professional, centralized hub that enhances the experience for both your clients and your account managers.
Softr is the first AI-native platform for building business software, making it the ideal choice for creating a professional dashboard that matches your brand perfectly. You can describe your specific requirements to the AI Co-Builder to instantly generate your database, client-facing pages, and logic—all fully secured and connected from the start.
You don't need any coding skills. You can start with AI, use a pre-built dashboard template, or build from scratch. Your dashboard will run on Softr Databases, our native relational engine, or you can leverage existing data by connecting Airtable, Google Sheets, HubSpot, or SQL. You have total visual control to customize the interface, implement role-based access, and apply your own custom domain and branding, ensuring a scalable tool that grows alongside your client list.
You can include a wide range of features in your white label client dashboard to provide maximum value to your users. A high-performing dashboard typically combines functional data blocks with AI-driven insights:
- AI-Powered Intelligence – Use Ask AI to let clients query their campaign performance or project history conversationally, or use Database AI Agents to generate automated monthly performance summaries.
- Vibe Coding Blocks – Create unique UI elements, like a custom progress tracker or a specialized financial ticker, using the AI Code block to "vibe code" exactly what your brand requires.
- Softr Workflows – Set up native automations, such as sending an email notification whenever a new report is uploaded or a project status is updated.
- Secure Client Logins – Ensure every client sees only their specific reports and data through robust user authentication.
- Forms & Feedback – Capture client requests, satisfaction surveys, or file uploads with customizable forms.
- Visual Analytics – Use charts and graphs to turn complex spreadsheet data into easy-to-read client insights.
- Document Management – Organize contracts, briefs, and deliverables in searchable list or card views.
Everything is built with drag-and-drop blocks, but if you need a truly unique feature, you can use the Vibe Coding block to generate it with AI. Updates are simple, allowing your dashboard to evolve as your services do.
Vibe coding allows you to move at the speed of thought, using AI to build the exact dashboard your clients expect. You can "vibe code" your dashboard in Softr by describing the specific metrics, layouts, and brand requirements to the AI Co-Builder. Softr then translates your description into a functional, production-ready portal.
While other tools might give you raw, unmanaged code, Softr provides a stable foundation by handling the "boring 80%" natively—including secure login systems, database structure, and granular permissions. This means you get a custom-feel white label solution without the technical debt of managing a custom-coded application. You describe the vibe, Softr builds the reality.
Absolutely. You can manage hundreds of different clients or external teams within a single Softr application. Each user is restricted to seeing only the content and records assigned to them based on their login credentials. This is a perfect solution for agencies or consultants who need a consistent white-label experience while maintaining strict data isolation between different client accounts.
Yes, you can. You don't need existing infrastructure to start building your white label dashboard with Softr. Our native Softr Databases are built directly into the platform, allowing you to create your client records, project tasks, and billing data from scratch within a secure, integrated environment.
However, if your client information already lives in tools like Airtable, Google Sheets, HubSpot, or Notion, you can connect those sources effortlessly. Our REST API also allows you to bring in data from virtually anywhere. Regardless of the source, you have full control over how that data is displayed and branded for your clients.
Softr Databases is the recommended native data source for your dashboard, offering the best performance and instant automation for business applications. Since the data lives on the platform, your dashboard will feel incredibly fast and responsive for your clients.
If you prefer to keep your data elsewhere, Softr connects to over 17 external sources, including Airtable, HubSpot, BigQuery, and SQL databases. You can even mix and match—pulling project updates from Airtable and billing status from HubSpot into the same unified white label dashboard. Most sources support two-way sync, ensuring your dashboard always reflects the latest project realities.
Yes, Softr gives you granular control over the client experience. You can customize every aspect of the navigation and layout to match your specific workflow. Using visibility rules, you can show or hide specific blocks or pages based on the user's tier, account type, or status, ensuring each client sees a dashboard built just for them.
You can also define different roles—such as Client Executive, Project Manager, or Viewer—and specify exactly what they can edit or view. For example, an executive might see a high-level budget chart, while a project lead can edit task statuses. This ensures your dashboard remains secure and organized, even when serving diverse client needs.
Yes, full white-labeling is a core feature of Softr. You can use your own custom domain (e.g., portal.yourcompany.com), add your logo, and apply your brand's specific color palette and typography. You can completely remove Softr's branding so that your clients interact exclusively with your brand, making the dashboard feel like an expensive, custom-built piece of proprietary software.
Yes, the design and layout are completely under your control. Softr provides the flexibility to adjust colors, fonts, and page architecture to align with your brand guidelines. You can choose from various layout styles for your data, including:
- Table blocks – for detailed project logs, inventory, or billing history.
- List/Card blocks – to showcase team members, service packages, or portfolio pieces.
- Detail Views – to provide a deep dive into a single campaign or project status.
- Forms – for intake, support requests, or data updates.
- Charts – for visualizing ROI, growth metrics, or KPIs.
- Calendar blocks – for tracking milestones, deadlines, and meetings.
If you need to change your layout as you scale, you can do so instantly through the visual editor without needing to redeploy or touch any code.
Security is a top priority for Softr. All data is encrypted in transit and at rest, and your dashboards are hosted on secure, SOC 2 Type II compliant infrastructure. You have complete control over data visibility; our role-based permissions and visibility rules ensure that sensitive client data is never exposed to the wrong party.
When using Softr Databases, your data is securely hosted in Germany. If you connect external sources like Airtable or SQL, Softr acts as a secure presentation layer, displaying your data in real-time according to your permission settings without permanently storing it on our servers. You define the access levels; we provide the wall.
The dashboard generated by Softr's AI is fully production-ready. While some AI tools produce "vibe code" prototypes that are buggy and unscaleable, Softr builds your dashboard on a battle-tested foundation designed for business-critical software.
We provide native handling for user authentication, security, and hosting, so the app you generate on day one is the same one you can send to your high-value clients. You get the speed of AI-driven creation combined with the reliability of enterprise-grade infrastructure, solving the maintenance headaches typically associated with custom-coded AI solutions.
Softr is unique because it is the first AI-native platform for business software. Unlike traditional no-code tools that require hours of manual setup or complex logic chains, Softr's AI Co-Builder creates your database and dashboard structure for you in minutes.
It offers a unique hybrid advantage: the speed of AI generation paired with the precision of a professional visual editor. Because we provide built-in business essentials—like secure login, role-based access, and white-label branding—you can move from a simple idea to a professional client-facing product significantly faster than with any other platform.
Yes, you can power up your white label dashboard with native workflows and deep integrations. You can automate internal tasks—like triggering a Slack notification when a client approves a deliverable—or connect to tools like Stripe for payments and Intercom for support.
Softr also supports webhooks and a REST API, allowing you to bridge your dashboard with the rest of your tech stack. Whether you need to sync CRM data or automate reporting, you can build these complex logic flows into your portal without ever writing a line of code.
Launch faster with a tool built for your workflow. Get started free. No setup time, no dev needed.