Plan posts, manage assets, and track performance in an AI-powered system built with AI you adapt to fit your team's creative workflow.




Customize a social media content planner that looks sleek out of the box. Add only the features you need, and iterate as your team's workflows evolve.






Connect spreadsheets, CRMs, and asset libraries with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your social media strategy.
Give each teammate the right tools and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give different team members tailored access and dashboards, so designers see assets and managers see approval queues.
Give different team members tailored access and dashboards, so designers see assets and managers see approval queues.
Streamline your internal processes with Softr Workflows. Trigger native notifications for content approvals or status changes to keep campaigns on track.
Access and update your content planner on the go. Review posts or leave comments from your phone; all apps are mobile-ready out of the box.
Use Google, email, or SSO logins to give your creative team fast, secure access to your social media planning tools.
Keep internal strategy and campaign data safe with SOC2 and GDPR compliance, plus fine-tuned access control at every level.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your social media content planner in minutes with AI—no manual configuration or manual setup needed.

Add features like approval workflows, asset management, or analytics as your team grows—no coding required.

Start with a content planner, then add client portals or marketing dashboards—all in one place with no extra tools.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A social media content planner is a secure space where your marketing team and stakeholders can log in to manage posts, design assets, and publishing schedules. It keeps all strategy and creative work in one place, so you don't have to rely on messy email chains or static spreadsheets. This makes it easier to stay organized and provide a more professional content production experience for your brand managers and creators.
Softr is the first AI-native platform for building business software. It makes it easy to build a social media content planner that fits your specific creative workflow. You can describe your marketing needs to the AI Co-Builder to instantly generate your database, content calendar pages, and approval logic—already connected and secure.
You don't need to code anything. You can start by generating with AI, using a pre-made marketing template, or building from scratch. Everything runs on Softr Databases, the native, relational database built into the platform, or you can connect external tools like Airtable, Google Sheets, or HubSpot to pull in campaign data. You have full control to adjust the visual grid, decide who can approve posts, and brand it to match your agency or company style. It's quick to get up and running, simple to update as trends change, and flexible enough to grow with your social media presence.
You can include a wide range of features in your social media content planner, depending on what your production workflow looks like. A great planner usually mixes classic functional blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let your team query campaign performance conversationally, or set up Database AI Agents to generate captions or research hashtags based on your content topics.
- Vibe Coding Blocks – Build custom UI elements—like a dynamic post previewer for Instagram or TikTok—using the AI Code block to 'vibe code' the exact visual layout you need.
- Softr Workflows – Build native automations (like an automatic Slack ping to a manager when a post is ready for review) that trigger whenever a status is updated.
- User Portals & Logins – Securely manage access so freelance designers only see assigned tasks while social media managers oversee the entire calendar.
- Forms & Data Collection – Capture content ideas and asset uploads through custom forms with conditional logic for different social platforms.
- Dashboards & Charts – Visualize your engagement metrics and posting frequency with real-time charts and summaries.
- Lists & Advanced Filtering – Display your schedule with searchable tables, Kanban boards for production stages, and a dedicated calendar view.
Everything is built using Softr's drag-and-drop blocks, so you can create these features without writing code. Need a custom caption generator? Use the Vibe Coding block to generate it with AI.
Vibe coding is all about moving fast and using AI to build exactly what you need for your content strategy. You can 'vibe code' a social media content planner in Softr by simply describing your requirements—like needing a multi-platform approval system—to the AI Co-Builder. Softr then generates a production-ready app on top of a stable, secure foundation.
Unlike other tools that just generate raw, fragile code, Softr handles the 'boring 80%'—like secure image hosting, user authentication, and posting permissions—natively. This means you get the speed of vibe coding without the 'Day Two' headaches of managing raw code. You describe the planner, Softr builds it, and it’s ready for your creative team or clients instantly.
Yes. You can manage multiple client accounts or different brand teams in a single content planner. Each user only sees the post drafts, asset folders, and analytics data assigned to their specific brand, based on their login and role. This is useful for agencies or social media boutiques working with multiple stakeholders simultaneously.
Yes, you can. You don't need to bring your post ideas or asset links from somewhere else to start building with Softr. If you're starting from scratch, you can use Softr Databases, which is built into the platform and integrates perfectly with the project management features you build.
But if you already have your content calendar in tools like Airtable, Google Sheets, or Notion, you can connect those too. You can also use the REST API connector to bring in social media metrics from other sources. Either way, you have full control over how your content pipeline is structured and displayed in your planner.
Softr Databases is the recommended native, relational data source for your social media content planner. It is built explicitly for business apps, offering the highest performance for loading large image files and triggering instant automations as items move through your content funnel.
If you already have your schedule elsewhere, Softr also connects to 17+ external data sources. You can connect to Airtable, Google Sheets, HubSpot, SmartSuite, and more. You can even integrate multiple sources—so your planner could pull creative assets from Softr Databases and campaign budgets from HubSpot at once. Most sources support real-time, two-way sync, so updates made in your planner automatically reflect in your backend.
Yes, Softr gives you full control over how your team interacts with the social media content planner. You can customize the layout, navigation, and creative views to match your workflow. Each drafting block or approval button can be shown or hidden based on who's logged in, so copywriters only see the text fields while designers see the upload sections.
You can also set up different user roles—such as Content Creator, Reviewer, or Admin—and define exactly what each role can view or edit. For example, a client might only have view-only access to the final calendar, while internal creators can edit individual posts. You can also create personalized task lists by filtering data based on the logged-in user.
This level of customization is especially useful when managing multiple brand campaigns in the same app, keeping the workflow clean and secure for everyone involved.
Yes, you can fully white-label your social media content planner in Softr. You can use your agency logo, brand colors, fonts, and a custom domain (like content.youragency.com) to make the planner feel like a professional, proprietary tool. You can also remove all Softr branding, ensuring your clients and creators see only your brand identity throughout the planning process.
Yes, you can. Softr gives you specialized blocks to control both the design and layout of your social media content planner. You can adjust colors to match your brand and choose how different views—like 'Drafts' vs 'Published'—are organized. You decide which blocks go where and set what team members see upon login.
To display your content data, you can add various blocks optimized for content management:
- Calendar blocks – to visualize your posting schedule and upcoming deadlines
- Kanban blocks – to move posts through stages like 'Ideation', 'In Progress', and 'Approved'
- Table blocks – to show structured data like platform tags, character counts, or SEO keywords
- List or Card blocks – to showcase visual assets like thumbnails or video drafts
- Detail View – to dive deep into a single post's history and feedback
- Forms – for submitting new content requests or ideas
If your social media strategy evolves, it's easy to jump back into the visual builder and add new platforms or custom fields.
Softr is built with security in mind, which is critical for protecting unreleased marketing campaigns. All data is encrypted in transit and at rest, and your apps are hosted on secure infrastructure. Softr apps give you granular control over who can access specific campaign files. You can set up role-based permissions, manage users directly within your data source, and apply visibility rules to ensure strategy documents remain confidential.
For planners using Softr Databases, your data is stored in a secure environment with SOC 2 Type II compliance and all data hosted in Europe (Germany). For apps connected to external sources like Airtable or Notion, Softr displays your content in real time based on your specific access settings without storing the data itself. You're always in control of who can edit your planned posts.
It is fully production-ready. Unlike many AI tools that just 'vibe code' simple prototypes, Softr builds your social media content planner on top of a stable, business-grade foundation that can handle high volumes of creative assets.
We handle the technical 'boring 80%'—like secure image uploads, user authentication for your team, and granular editing permissions—natively. This solves the long-term maintenance problem of AI: you get a functional calendar and planning suite instantly without the risk of managing raw, unreliable code. Your app is secure, scalable, and ready for your marketing team to start scheduling posts from day one.
Softr is the first AI-native platform for building custom business software. Unlike 'off-the-shelf' social planners that force you into a fixed workflow, or traditional no-code tools that are complex to set up, Softr's AI Co-Builder creates a custom planner tailored to your unique agency processes in minutes.
What sets it apart is the hybrid advantage: you can use AI to generate your content database and dashboard instantly, then use visual drag-and-drop tools to refine the exact fields you need (like TikTok sounds or LinkedIn hashtags). You get custom flexibility with the reliability of built-in business infrastructure. It's designed for marketing teams who want a bespoke tool without the cost of custom development.
Yes. Softr supports powerful native workflows and a wide range of marketing integrations so you can connect your planner to the rest of your tech stack. You can automate tasks using Softr Workflows—like triggering a notification when a post is approved—or sync with tools like Stripe for client billing or Intercom for support. Softr also supports REST API and webhooks for advanced needs like pushing data to social publishing tools.
Whether you need to send approved copy to a scheduling engine or pull performance data back into your dashboard, you can build those connections into your planner without writing code.
Launch faster with a tool built for your workflow. Get started free. No setup time, no dev needed.